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"Music can change the world because it can change the people" - Bono Vox (U2)
Music can be used to influence the way people view scenarios. For this reason, I believe it can be used to inspire the artist's following as well as to potentially negatively influence them.

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Music can be used as a way for individuals to escape from their everyday lives by receiving an insight into the artist / character's life.

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Music can sometimes say what we are unable to put into words. At times it can help an audience to recognise their issues as "normally" resulting in them feeling more socially accepted.

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Music's main purpose is to entertain. This is why it is important for music videos to be aesthetically pleasing for the audience.

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Lia Marie Johnson - DNA (Official Video)

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I think the crosscutting between the artist and her father's character helps the audience to identify the similarities between them.
The recurring images of her childhood helps us to understand the narrative and how the main character is feeling.

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An amplifying relationship between lyrics and images is seen through the red and blue flashing lights.
The decreased saturation and use of fades connotes to the audience that the images are of her past.
Echoing is shown by the two characters display the same actions and expressions during the video.

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The Proidgy - Smack My Bitch Up (Videoclip)

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The Prodigy - Smack My Bitch Up (Videoclip) By Medvídek 320kbps sound !!

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This video was originally banned due to the graphic images presented within the video. I think this is interesting because in modern day videos we would expect to see this amount of sexual references.
Also, the end has, what would have been, a very controversial twist which challenged social norms of the time.

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There is a great amount of voyeurism used throughout and the POV camera used technique used causes the audience to assume the main character to be a male.
It also challenges Goodwin's theory of Star Image as the artist is never present within the video.
The use of a fish eye lense, contrast changes and spinning effects it helps the audience view the scenario how the character is which creates a hint of guilt for the actions the character is doing.

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I think the most successful music video challenge more genre conventions than they conform to as it gives the product a unique selling point and makes it more memorable to the audience than a video that follows all the same conventions as every other video

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I like this video because of its strong and humourous narrative. It challenges age stereotypes which appealed to me.

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An older man is seen taking pills before the screen blurs and becomes distorted. It is unconventional for older generation to take pills with this effect.
The change of costume then guides the audience in the understanding that the character we see if the man as his former young self (which is how he still sees himself)
The flickering transitions are used to remind the audience that the character is still an old man

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Nothing But Thieves - If I Get High (Official Video)

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Our debut album 'Nothing But Thieves' is available now: Apple Music :: http://smarturl.it/NothingButThievesDLX?iqid=yt Spotify:: http://smarturl.it/nbtplaylist?iqid=iqid=yt Our online store:: http://smarturl.it/NBTAlbumD2C?iqid=iqid=yt Google Play :: smarturl.it/NothingButThievesGP?iqid=yt Amazon :: smarturl.it/NothingButThievesAmz?iqid=yt Get tickets to the Under My Skin 2016 UK Tour - smarturl.it/NBT2016UKTiqid=yt :: Connect with Nothing But Thieves :: Get your #NBTiD now :: http://smarturl.it/NBTid?iqid=itchvid Click here to subscribe :: http://smarturl.it/NBT_YT?IQid=youtube Facebook :: http://smarturl.it/NBTFacebook Twitter :: http://smarturl.it/NBTTwitter Spotify :: http://smarturl.it/NBT_Spotify Instagram :: https://instagram.com/nothingbutthieves Website :: http://www.nbthieves.com

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I liked this video due to its strong narrative and sense of realism. I like the fact that there is less of a focus on the artist and more on the storyline of the song.

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The decreased saturation helps the audience to distinguish his memories to reality.
The artist only features once on a TV scene within a set which challenges Goodwin's Star Image Theory.
The fact that the dad still can't start the car engine at the end shows the audience that nothing has really changed in reality.
An amplifying relationship between the lyrics and visual is seen as the character literally rises from his bed along with the drawn out word "high".
Echoing is used when the mother character places her hands over his eyes which helps the audience to form links within the narrative.