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https://www.youtube.com/watch?v=1EOAOhMAZLY

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(!!!) INNOVATION - why hemp? because needs less water, and its staple fibers are average 20CM LONG so it's strong

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TWILL

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RIPSTOP

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JERSEY

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FLEECE

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FLANNELETTE

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Could bring in different fabric samples to give to Target to see if they know which fabric is which.

- Flannel
- Fleece
- Jersey knit
- HEMP FABRICS???

https://anuschkarees.com/blog/2014/05/01/how-to-assess-the-quality-of-garments-a-beginners-guide-part-i Website with information.

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Slim sweatpants. Very on trend and gives kids a lot of movement. Would look cute in different colours

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Even with use of Acrylamide/modacryl it would still be too expensive?

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LONG SLEEVE TEES and THERMALS. Crew neck for comfort and tight sleeves around wrist

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needed to throw in some Burberry inspo at some point, but I like the slim-look puffer jacket

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LOVE the sweatshirt knit lining - it could even be adapted for reversable garments! However, I like the waterproof shell on this too

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actually probably kinda dumb but I thought it was just adorable lmao

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I LOVE these, just a bit too military ish and the hem may be uncomfortable - easily adaptable by changing color and maybe even adding lining made of viscose or nylon sewed down to the hem edge

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Pros: can easily change pattern pieces and additions to boost color contrast.
Cons: too baggy

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Fleece zip hooded jacket.
Pros: Warm, good for utility.
Cons: Maybe TOO hiking-style, also not visually versatile

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Fall/Winter Collection

Outerwears – Coats, Jackets, vest, Hoodie

Pants – Joggers, jeans? , Slim sweatpants with dropped crotch

Long sleeved shirts – loose and tight

Sweat Shirts

Shirts

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An idea: take design elements from  hiking gear and apply basic (but fun) colors to the items. Example:

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If anyone can find that ad from the late 2000's promoting how Target washes their clothes like 50 times before selling, let me know because that's what I'm going from lol

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http://www.textileapparelnews.com/category/kids-wear/

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VISUALLY a simple/plain/block aesthetic (Acne basics, Calvin Klein, DKNY etc.). Could possibly even have a hard labor twist or even an outdoor sports/activity spin to it.

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VISUALLY a simple/plain/block aesthetic (Acne basics, Calvin Klein, DKNY etc.). Could possibly even have a hard labor twist or even an outdoor sports/activity spin to it.

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UNIQLO COULD BE AN IMPORTANT INFLUENCER

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Due to a high demand for good quality, Target will thrive if they use quality as a selling point. The low prices offered by Target are a good selling point but damage the consumers' perception of the quality.
Target should campaign and advertise not only their quality, but what makes their quality so good. Teach the people what makes the quality of a garment great and show that Target does them too.
This includes; "why we choose these materials", "how do we make these fabrics", "The yarn and stitching we use and why it make the difference", "This is what we're doing, this is why we're leading".

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Could add simple repeat prints to give the range more excitement and could appeal to a wide range of ages.

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colours

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colours
*
could add more bright colours

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colours

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Outdoor vest. Simple but could look good over coloured long sleeve tees.