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In addition to colours in some scenarios

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And an explanation of how the visual strategy / identity reinforces these.

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Application examples that demonstrate use of logo, colour, type etc.

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Application examples that demonstrate use of logo, colour, type etc.

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Can be business cards, webpages, editorial, ad. Sometimes are included in addition to "do"s for logo.

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Regulations that pertain to the uniform of your brand.

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The brand story, values, vision,history, mission and promise

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The brand story, values, vision,history, mission and promise

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Examples of how the elements can come together to create an advertisement, examples of what their ads would not look like as well

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Something signature to a brand or design. It's own unique trademark that allows it to be spotted from a mile away.

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Mock ups of the branding in different places 

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Mock ups of the branding in different places 

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Variety of principles and elements following  the same idea. 

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Variety of principles and elements following  the same idea. 

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Consistency all throughout style guide.

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Hero colours. A restricted colour palette for your corporate identity

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Your story
Your vision
What your about
Making the methodology prominent and defined

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explaination of the thinking behind the visual dec

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explaination of the thinking behind the visual dec

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sizes and treatment of them
Added imagery that is also consistent throughout the branding

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visual examples of what NOT to do with the logo/photography

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visual examples of what NOT to do with the logo/photography

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Colour palettes

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logo guidelines eg size, weight and placement

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logo guidelines eg size, weight and placement

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visual examples of the different ways it is allowed to vary (slightly) in the designs

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Approved fonts, weight, size, tracking, kearning. Limitations such as use of uppercase and lowercase to communicate the strength of your message

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typeface specifications, primary and secondary + when they are to be used.