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26th May

Today, we met Amazin Graze's team for the final approval for our proposal. We've briefed them on:

- 12 vehicles
- Theme
- Art direction
- Concept for each vehicle
- Mock ups of few vehicle

We're glad that they like all the ideas we've proposed, and finally give us the green light to proceed with the executions. We've also emailed them our progression timeline.

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Ms, we've also created our timeline in excel sheet, will show you tomorrow in class.

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Week 7 (18th May)

We had the third meeting with Amazin Graze at 12pm. We've presented most of the drafts to client. They are happy with it and also gave us some feedback.
- to have a clearer and same art direction of each ads
- Amazin Graze likes our packaging and paper bag designs; their only concern is that it might affect the quality of the product. Therefore, we need to re-look into the packaging design

Final decision:
Amazin Graze wants an emotional connection with the market, want them to recognize what Amazin Graze stands for.

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Week 5 (28th April)

We had a meet up with one of the founder, Amy today at 1.30pm. Hex presented the few of the campaign ideas and also proposed the executions that we want to do for them. Amy is very impressed by our ideas. Besides, Anthea also gave us some feedback on our questionnaire.

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Week 5 (27th April)

Today we had a brainstorming session in class. The topic revolves around Amazin'Graze's 2nd anniversary, general brand awareness campaign and video styles & ideas.

Besides, we also finalize our questionnaire with Ms Leila in class. After class we amend our questionnaire based on Ms Leila's feedback.

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Interesting set of questionnaires. But i would like to see the answers as well.
Question no 2 should b e separated
Overall questions arrangements, please make sure that it has a flow to it.
Please include questions about your client's brand, whether they are aware of it. and also to ask their opinion on their current adv methods and also the types of medias that they are currently consuming?
Ask if they know the differences between granola and muesli.

Please get the full questionnaire with answers ready by tomorrow.

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Week 4 (20th April)
Today, we presented our proposal to Ms Leila.

Feedback from Ms Leila:
- Products, packaging and price range should be included in the slides.
- Likes our idea 'to penetrate the audience mindset to think of Amazin' Graze whenever they think of granola'.

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Week 4 (19th April)
We were supposed to meet the founder of Amazin Graze, Amy but she is sick today. So we ended up meeting their one of their marketing team, Anthea.

The presentation went smoothly. The client is more concerned on boosting their brand awareness than other objectives.

Few hours after the meeting, Anthea emailed us saying that we are accepted by them.

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Week 3
(10th April)
Feedback from potential clients:
Amazin'Grace: Need to discuss with their company director first.

Chopstick Diner: Founder is currently not in Malaysia, we request a FaceTime/ Skype meeting with her.

Garsa Kitchen: No reply

We also sent out emails to other clients while waiting for our 3 potential clients to reply.

(14th April)
Amazin'Grace: Interested and scheduled a meeting with us on next Wednesday (19th April) 11am.

Chopstick Diner: Facetime with her, she sounds interested. We will schedule a meet up with her when she is back to Malaysia.
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Chopstick Diner's Competitors - SWOT Analysis

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Chopstick Diner's Competitors - SWOT Analysis

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Week 3 (13th April)
We listed 5 top competitors of Chopstick Diner and did a SWOT analysis for each of them.

DAH MAKAN:
Strengths: Strong social media directions, eco friendly packaging and cutlery, variety choices, different menu every day.
Weakness: Pricey
Opportunities: Add in beverages in their menu
Threats: Many competitors

THE NAKED LUNCHBOX
Strengths: They have lunch box promo set (for the duration of 5 days).
Weakness:
Opportunities: The FB & Instagram feed can be improved.
Threats: Have better/ well known competitors.

CLEAN BITES
Strengths: free delivery services to 18 places in the Klang Valley
Weakness: Spelling errors on their copies. Inactive on social media. Weak past social media contents. Opportunities: With a makeover for webdesign and frequent social media postings, Clean Bites will be able to reach more audience.
Threats: Competitors have a much stronger concept, concept and consistency in advertising on social media.

THE REBELLIOUS CHICKPEA
Strengths: Variety choices; menu changes weekly; Sells, nuts in jar (snacks)
Weakness: Opening hours is only 11a.m. to 2p.m. (Monday-Friday); Facebook & Instagram post visuals are lacking; Social media posts does not have much audience; No website
Opportunities: Interactive ads on social media updates; Logo can be improve
Threats: Delivery may be affected by weather; Order must be done one day before

DIETLICIOUSS
Strength: Attractive and functional website; No preservative, additive or anything genetically modified; Fresh and natural ingredients; Offers customised frozen meal; Available on Google Play and Android Store; Available online and offline as they have a physical store

Weakness: Confusing looking logo; Confusing and long winded ordering process; Lack of visual support for menu; Order opens from only 830am - 1030am; Delivery time is only from 11am - 2pm

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1. How often do you binge snack and on what occasion?
2.  What are the types of snacks that you are familiar with and what are the snacks that you normally snack on?
3. How much are you willing to spend on snack?
4. How long do you need to finish a pack of snack?
5. Do you think that snacks are all just tasty but unhealthy?
6. Are you willing to pay more for a healthy snack? If yes, how much
7. Are you familiar with super food snacks?
8. Do you think that healthy eating is a practice done only by health conscious people only?
9. Do you think that all health conscious people or fitness enthusiast only consume healthy food?
10. Would you consider buying products whose brand name has indication or relation to religious aspect of a specific religion. Which is Christianity in this context.
11. For someone who enjoys eating fast food and snacks, what are the chances of trying out snacks that are as tasty but less unhealthy.
12. How much money does one generally spend on granola in a week?
13.Would the price of snacks affect the amount of snacking habits?

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Week 3 (13th April)

We did a brand positioning for Chopstick Diner.

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1. How often do you snack? (more than 3 times a day, 2-3 times a day, once a day, 4-6 times a week)

2. What is your choice of snack? (deep fried food, sweets, junk food, preferably natural just need something to chew on)

3. What are the snacks that you normally snack on?SIMILAR TO NUMBER 2.

4. How much are you willing to spend on a pack of snack? (Below RM5; RM6 – RM10; RM11 – RM15; RM16 and above)

5. How long do you need to finish a pack of snack?

6. Do you think that snacks are all just tasty but unhealthy? (Yes/ No)

7. Are you willing to pay more for a healthy snack? If yes, how much (RM5 – RM10; RM11 – RM15; RM16 – RM20; RM20 and above)

8. Do you agree that healthy eating is a practice done only by health conscious people only? (Strongly agree ~ Strongly disagree)

9. Do you agree that all health conscious people or fitness enthusiasts only consume healthy food? (Strongly agree ~ Strongly disagree)

10.  Would you consider buying products whose brand name has indication or relation to religious aspect of a specific religion? Which is Christianity in this context. (Yes/ No)

11.  For someone who enjoys eating fast food and snacks, what are the chances of trying out snacks that are as tasty but less unhealthy? (0-10 scale)

12. Would the price of snacks affect the amount of snacking habits? For example: If you bought a RM20 snacks you will finish it slower compare to the snacks that you bought at RM10. (Yes/ No)

13.  Have you came across with the brand, Amazin’Graze before? (Yes/ No)

14. If yes, what products of Amazin’Graze you are familiar with? (Granola; super food; nut butter; nut mixes)
15. If no, What pops out in your mind when you saw “Amazin’ Graze”? (a church, a song, a shop, a café, and others)

16. Do you know the differences between granola and muesli? (Yes/ No)

17. If you are buying granola for the first time, how much money wills you generally spend on one packer of granola? (RM15 and below; RM16 – RM 25; RM26 – RM35; RM36 – RM45; RM46 and above)

18.  What source of media do you prefer to receive ads from? (Print; social media; OOH; broadcast)

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Week 2 (8th April)
We had our agency photoshoot on campus.
Sou Mun was in charge of this photoshoot.
Despite the sweat, we were satisfied with our photos.

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Week 1 (29th March)
- Discussion on our agency name and objectives.
- Assign role to each member.

Week 2 (6th April)
- Add in logo designs

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Week 2 (6th April)
We proposed 4 clients to Ms Leila.
1. Garsa Kitchen
2. Amazin'Grace
3. Pantun Pins
4. Tapestryad.co

After shortlisted into 3 clients, we did a SWOT analysis and Sent out emails to them.