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1.     This article argues that social media falls partially with normal promotional themes but has the added element of customer to customer interaction which changes the promotional dynamic. It helped me understand the size and scope of the ever diminishing number of people it now takes to affect change in large organizations, companies, and society as a whole.

Mangold, W G & Faulds, D J 2009, ‘Social media: the new hybrid element of the promotion mix’, Business Horizons, vol. 52, no.4, pp. 357-365

2.     This article posits that online advertising is just as effective as traditional types (i.e. TV, radio, etc) and if coupled with ubiquitous computing, it could open itself and ubiquitous computing environments to further financial success.  This has shown me the consistency advertising has kept regardless of the mediums its on.  Not all that helpful for this project per se but reinforces my desire to do a meme like promotional video

Ranganathan, A & Campbell, R H 2002, ‘Advertising in a Pervasive Computing Environment’, Proceedings of the 2nd international workshop on Mobile commerce, ACM, pp. 10-14

3.     This article is about using augmented reality and E-museums for promoting culture-art organizations.   My interests where really peaked by this article. All in all, not very helpful for my project but very informative. Maybe we can do an interactive cupcake dropping exhibit?

Ga, R C & Hak, H C 2014, ‘Proposal of the promotional video design model of culture contents, using 3D image moving technique: applying the augmented reality and E-museum concepts’, International Journal of Smart Home, vol. 8, no. 6, pp. 107-118

4.     This is an argument to standardize the way digital photographs are taken in concern to plastic surgery. The source was unexpected but explained the necessity for a nice camera.  I have a Nikon D5100 from many years ago so (after reading this) I might see what is available for loan from the uni.  It was very helpful.

Galdino, G M, Vogel, J E & Vander Kolk, C A 2001, ‘Standardizing digital photography: it’s not all in the eye of the beholder, Plastic and reconstructive surgery : Journal of the American Society of Plastic Surgeons, vol. 108, no. 5, pp. 1334-1344

5.     The author of this surmises that previously done humorous ads that failed may have been due to not properly controlling all the variables in the ads humor. It solidified my understanding of humor when used to promote an idea. It gives a somewhat useful framework off which to work as well.

Duncan, C P 1979, ‘Humor in advertising: a behavioral perspective’, Journal of the Academy of Marketing Science, vol. 7, no. 4, pp. 285-306

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The Serial Cupcake Dropper is walking with a cupcake, decidedly happy about his soon to be eaten treat. After a couple steps, the Serial Cupcake Dropper trips and the cupcake goes flying, landing on the floor upside down, of course.  The Serial Cupcake Dropper is decidedly unhappy about this and the cupcake looks just as miserable lying there face first on the floor.  Music starts, “My mind is telling me NOOOOOOO” and the camera zooms in on the disgruntled Serial Cupcake Dropper’s face. Then, “but my body my body is telling me YEEESSSSSSS” and the camera zooms in on the Serial Cupcake Dropper’s body.  After very little thought, the Serial Cupcake Dropper walks over and bends down placing his hand on the cupcake.  The screen goes black and you hear the Serial Cupcake Dropper eat his prize.  Queue logo/message saying, “The 5 Second Rule / Stopping hunger and staving off disease since 1 million BC”. ��5{��h

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My mind map definitely helped me determine the surface on which my cupcake will fall.

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This may change slightly as I will match the color of the cupcakes I use for the actual photos.  I have a teal/aqua jumper that will be used in the photos taken as well to compliment the pink or purple cupcakes I want to use.

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I chose Vladimir Script for the font as it has a very cupcake fun feel to it. I think this jpg fully expresses the look I'm going for but sorely miss the feel. As the soundbite I will be using express, I want this to be a comical struggle of the mind and body over whether you should eat that damned dropped cupcake. With that said, this will be very similar to the final image and message I'm trying to portray.

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The one on the left was told she could not eat a dropped cupcake.  The one on the right was allowed to eat her dropped cupcake.  See the difference in control and demeanor? The right girl obviously got the right answer to this one.

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The first 12 seconds of this video is the original inspiration behind the idea.

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I've decided to go with the 5 second rule as the idea to be promoted. I will be trying to style this more as a meme than a promotional video but will still incorporate all necessary aspects of the course. I feel this will help differentiate myself from what others may have done for this class and hopefully what others have done for the 5 second rule.

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This video sets a precedent for the feel I'm going with my video.

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I own none of the songs in the video and do not intent to use them in order to make any money or profit. Links to the original songs: https://www.youtube.com/watch?v=gTXGL0xPyLA https://www.youtube.com/watch?v=Ms5eSsOKk14

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The target audience would be 13-35 year old internet users that enjoy meme like humor and aren't too serious. Having an aversion to eating off the floor, would also be a good criteria for the audience.

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1. Me (How great is Sam?)
2. Animal Welfare
3. Illiteracy
4. Ice Cream
5. America
6. Shopping Hours (9-5 really?)
7. tmTibbles
8. LoL
9. Hats
10. Stopping Violence
11. Selling Cars
12. Stargate SG-1
13. Simplicity
14. Men's Rights (BAHAHAHAHAHAHA)
15. Batman
16. Cats Vs. Birds
17. Cats
18. Cats and Dogs / Teenagers and Kids
19. Liberalism
20. Conservatism
21. Bipartisan Politics
22.  Bernie Bernie Bernie
23.  Intercultural Communication Missteps
24. FTTP vs FTTN
25. Proper Internet
26. Video Games vs. Violent Behaviour
27. Star Trek TNG
28. Igby Goes Down
29. The Grateful Dead
30.  The String Cheese Incident
31. Donald Trump vs. HRC
32.  HRC vs. Bernie
33. Tax Poem
34. Depression
35. Happiness
35. Indifference
36. Yogurt in Cereal
37. Why pickles are the devil?
38. Making list to think about promoting things.
39. Twitch.tv
40. My wifes marketing work
41. Tommy working on the dock (livin on a prayer)
42. Socialism
43. Democratic Socialism
44. Idiocracy
45. Not having children if you're an idiot (or an asshole)
46. Keeping to the god damn left if you're not passing
47. Reaching full speed on the onramp before entering the damn freeway
48. Pokemon Go
49. Fried Chicken (its f'n delicious)
50. Eating Right
51. Eating whatever the heck you want
52. Exercise
53. ....and why we shouldn't have to do it.
54. San Fransisco
55. Chicago
56. Police Brutality
57. Unfair Incarceration
58. Sony Sucks
58. Really...REALLY Sony Sucks
59. PC's
60. NBN
61. Marriage
62.  Travel
63. Japan
64. China
65. Medical Marijuana
66. Recreational Marijuana
67. The Green Party
68. Not Using Apple
69. Linux and why we have no idea what the fuck it is
70.  Ants and how you get them
71.  Archer
72.  Gina working the diner all day
73. Going to college
74. Reading books instead of going to College
75. Why you should go to law school
76. Accents and why you should get one
77. Safety Regarding Drop Bears (Drop Bears Look up and live)
78. The environment
79.  Nuclear Waste
80.  Promotions
81. Andre's List
82.  If the light is green f'n go.
83. "Make a short video?"  I don't even know how to YouTube.
84. The 5 second rule.

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Being a complete video editing neophyte, I imagine I'll be doing a still shot video with music and a text message at the end to drive my important promo home.