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About Natalie Lungley:
Natalie Lungley originates from South London and works with her brother to produce music to share on YouTube and other music sharing sites as well as their own website. Her vocals are described as haunting and melancholic which fits in to the style my group is looking at called trip-hop. Trip-hop is a sub-genre of electronic music and is influenced by the genres of soul, funk and jazz and usually has a bass-heavy drumbeat and has an overall mellow tempo.

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When I have drunk and you have smoked
And the cool night air begins to stroke
Our hair and eyes and ears
Smooths over all our fears

I'll keep this close, won't tell a soul
We'll watch as the events unfold

So lay down here and fall asleep, caught before we fall too deep

Keep them, let the sweetness seep in tonight
Keep them, let the sadness wear thin tonight

The secrets sold you have been told
Those whispers sewn into our clothes
Will keep us safely here
In time they'll disappear

Maybe there's a place that we can go
Where no one ever has to know

So lay down here and fall asleep, caught before we fall too deep

Keep them, let the sweetness seep in tonight
Keep them, let the sadness wear thin tonight

Keep them, let the sweetness seep in tonight
Keep them, let the sadness wear thin tonight

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The lyrics are written like a love song as it is asking for safety and happiness falling asleep next to a lover. The lyrics are quite calming as though they are almost singing the two subjects of the song to sleep.

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Similar artists to Natalie Lungley may include the likes of Lana Del Rey as ones vocal style resembles the others. She is said to have taken her inspiration from the Seattle grunge scene with bands like Nirvana, The Smashing Pumpkins and Pixies influencing her early style. big influence for the brother and sister singer songwriters would be Portishead, a trip-hop band from Bristol.

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For the song 'Secrets' we could use some of the techniques we picked up from our preliminary to make an effective video. This could be the use of a black and white filter or slowing down the speed of a shot for a more dramatic focus on whatever action is happening. The subject of the video will be female as that is what has been represented in similar artists videos such as Lana Del Rey and will also synchronise with the audio. The song has quite a slow pace to it so the editing will synchronise to the pace of the beats and will therefore be slow as well.

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Laura Mulvey:
Mulvey has theorised that media texts represent men as the higher power which is called the 'male gaze' with men often being featured as the protagonist. She has feminist view upon the media.

Judith Butler:
Butler came up with a theory called the Queer Theory

Dick Hebdidge:
Hebdidge looked at the representation of groups called subcultures and lists six ways in which they can be recognised. Often have a negative relationship to work; Negative or ambivalent relationship to class; Through their associations with territory rather than property; Through their stylistic ties to excess; Through their movement out of home into non-domestic forms of belonging; Through their

refusal to engage with they might see as the "banalities" of life. Other ways of identification could be through the symbolism of clothes, music and physical features

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Blumler and Katz:
Blumler and Katz came up with the 'Uses and Gratifications Theory', this looked at how the audience has four basic needs, diversion, a way to relax or take our mind of things; integration and social interaction where the audience seek companionship and care about social standings; personal identity so the audience can identify or 'find' themselves; and surveillance and information where we want to find out about the world. They say that the audience actively finds products that they want.

David Morley:
Morley studied nationwide audience responses to a television show on the BBC. From this he concluded that audiences fall into three different categories, preferred reading which is what advertisers hope the audience will take from the text; negotiated reading which is people outside the target audience may perceive it in their own way creating an alternative message; and oppositional reading where the audience member recognises what the advertisers are trying to get across but modify it to their own needs.

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Todorov's Theory:
Todorov theorises that all narratives follow the pattern of having two equilibrium's either side of a disequilibrium, thus having a beginning middle and end. This can be broken down into five different parts where the narrative begins with all as it should be until there is a disruption, then comes the recognition of this disruption and all attempts at restoration of the peace. Finally there is a return to peace and a new equilibrium. This kind of structure is followed by many stories and can also be used in the making of a music  video. The characters and situations may adapt and transform throughout this narrative.

Barthe's Theory:
Roland Barthes stated that a text is just "a galaxy of

signifiers, not a structure of signifieds; it has no

beginning; it is reversible; we gain access to it by

several entrances' none of which can be

authoritatively declared to be the main one; the

codes it mobilises extend as far as the eye can

read, they are indeterminable... the systems of

meaning can take over this absolutely plural text,

but their number is never closed, based as it is on

the infinity of language...". This means that the story has to be unravelled to be fully understood and to view the bigger picture. However there are different ways a narrative can be unravelled in order to tell a different story. He also said that texts can be "open" or "closed" meaning that they can leave questions to be asked or they can provide closure. Barthe theorised that narratives can be narrowed down to five codes, these being: The hermeneutic code which is where the story avoids giving away all the facts, instead dropping truths throughout; The enigma/proairetic code is the way in which the tension is built up; The semantic code relies on connotations within the narrative; The symbolic code which is similar to the semantic code however provides a deeper meaning often with opposing ideas; The cultural code takes into account the audiences cultural knowledge, morality and ideology.

Levi-Strauss' Theory:
Levi-Strauss suggests that all effective narratives have binary opposites in order to have a strong storyline, the most common binary opposite being good and bad.

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John Fiske:
Fiske suggested that a "representation of a car chase only makes sense in relation to all the others we have seen - after all, we are unlikely to have experienced one in reality, and if we did, we would, according to this model, make sense of it by turning it into another text, which we would also understand intertextually, in terms of what we have seen so often on our screens. There is then a cultural knowledge of the concept 'car chase' that any one text is a prospectus for, and that is used by the viewer to decode it, and by the producer to encode it." This is saying that visually seeing a scenario on screen allows us to imagine what it would be like to be put there.

Jacques Derrida:
Derrida states that "a text cannot belong to no genre, it cannot be without a genre. Every text participates in one or several genres, there is no genreless text" this is alluding to the idea that all movies to concepts and conventions from all kinds of genres and not one movie sticks to one genre throughout.

Gerard Genette:
Genette came up with the term transtextuality and its five sub-genres, however only four apply to film. Intertextuality is the copying or use of another text; Architextuality is where a text is placed into a generic category by the writer or audience; Metatextuality is one text criticising another; Hypotextuality refers to a transformation or extension of one text into another.