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Easily to navigate through
Clear division of content
Opportunities to share and respond
Numerous point of sale
Tag the Jewels - Old Skool Hip Hop opportunity for the fans to play a part.
Creates the idea of community

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Similar content to Twitter - but loads of fan feedback and interaction

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Similar to the news feed but update more frequently and more personal and behind the scenes

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Through out the site there are invitations to share content (tumblr, twitter, facebook) or follow/like the groups official social media accounts

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Simple breakdown of all posts than can be filtered by date or content type

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An online store selling Run the Jewels merchandise. They is also a link to the iTunes page for the group - a direct point of sale

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This link goes to a separate Tumblr site.
Tag the Jewels is a worldwide street art initiative for which over 40 artists across 6 continents were invited to remix the group’s iconic album cover art - two opposing hands, one forming a gun, the other holding a chain.

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The News part is a Tumblr stream of information on tour, new singles, links to online, promotion and appearances. As it's on Tumblr there are buttons to follow and share

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A link to all embedded music videos. All accessed through youtube

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List of tour dates with the option of Tweeting or Share on Facebook

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The menu button is situated to the side of each page breaks up the content into SIX area - News, Video, Tour, Tag the Jewels, Store, Archive

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Below the banner image is an embedded video of the latest single and a button to enter the site

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The main page has a stylised performance shot of the duo at a festival. Shot from below it captures the crowd's perspective and the energy of their performance