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1.Hypothesis
2.Data Collection Methods
2a. Land Use Survey
2b.Pedestrian Count
2c. Bipolar Survey
3.Data Analysis (Bipolar survey on environmental perception)
3.Data Analysis
4.Conclusion
Extra:
- Challenges we faced and how we overcome it
-History of Kampong Glam
- Self Reflections

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3. Data Analysis
The higher the number of food and retail shops, the more it attracts tourists. This is shown from Bussuroh street having the most number of food and retail shops and having a high count of 167 pedestrian count in 15 mins. While on the other side, The place along North Bridge road having the least amount of food and retail shops with the least pedestrian count of 60.
Bussuroh street has the best environmental perception followed by Arab street and lastly North Bridge.

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2c. Line Graph

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2c. Bar graph

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2a. Along Arab Street map (site 6)

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In Malay, the word "Kampung" means "village or settlement" and "Glam" is the name of a tree, which grew and was found alot in that area in Singapore. It is situated at the mouth of Rochor River and it became more populated and grew into prominence.

In nineteen century, Kampong Glam remains an ethnic district with a strong Malay-Arab influence. It is a place where Arab-Muslim traditional foodstuff and merchandise are found and are patronised for it. It was common for rough justice, robberies, street brawls and stabbings to happen there.

Today, Kampong Glam is a variety of rich heritage passed down from generation to generation. Some of these surviving traditions can be in the form of monuments, trades, cultures and practices. Places of worship, old school and old dwellings are being conserved. Some of them are still in their original form while some has been renovated. These rich remains shows the architecture and life style of the early days.

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Site 7 which is Bussuroh street has the most retail and food outlets and has a high number of tourists.Therefore, our hypothesis is deemed correct. However, there are other factors that cause a high number of tourists in a particular area. For example, Bussuroh street has the best environmental perception. This means that the environment could have also been the factor that attracts tourists. Our data collected was inaccurate as there were some mistakes. Firstly, our sample size was small due to the limited time. Secondly, we recorded the pedestrian count at different timings and duration. Thirdly, we only did random sampling as some tourists did not want to get interviewed. We should have increased the sampling size, coordinated our timings for pedestrian count and used other types of sampling method. By using land use survey, we could find out the number of categorized shops and it helps us in proving whether a place has more or less food and retail outlets. With the help of pedestrian count to find out the attractiveness of the place, our hypothesis can be proven. Yet, we could have used surveys and interviews and ask questions like "Do the retail and food outlets here attract you the most?". This could have improved our accuracy in proving our hypothesis

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Site 6(Along Arab Street):239
Site 7(Bussuroh St):223
Site 8:(Along Kandahar St):167
Site 9(Along North Bridge Rd):60

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-Landuse Survey
-Pedastrian Count
-Bipolar Survey (used random sampling)

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2a. Bussuroh Street map (site 7)

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2a. Along North Bridge Road street map (site 9)

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10 -Positive

7.5 - Neutral

5 - Negative

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Data analyse (according to Bipolar survey on environmental perception)

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Data analyse (according to Bipolar survey on environmental perception)

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pleasant surrounding
Bussuroh street have the most pleasant surrounding
Followed by Arab street and then North Bridge
Many shops and services
Arab street have the most shops and streets
followed by North bridge then Bussuroh street
Pedestrian count
Bussuroh has the most pedestrian count
followed by Arab street then North bridge
Display of cultural elements
Arab street have the most displacement of cultural elements
followed by bussuroh street and then North bridge
Well kept buildings
Arab street have the best well kept buildings
followed by Bussuroh street then North bridge
Adequate transportation
Bussuroh street have the most adequate transportation
followed by North bridge then Bussuroh
Well planned signage
Bussuroh street and Arab street has the most well planned signage
followed by North Bridge

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Rachel
Through this project, it has made me step out of my comfort zone as it made me talk to people whom i do not know. It also gave me a clearer view on why tourists visit kampong glam.

Yi Jing
Overall, i learnt a lot from the ups and downs of this project. Through our interviews and interactions with tourists worldwide, i realised that English is a medium for communication with foreigners and it is definitely important in the business world.

Cassini
Through this project, i realised how important everyones contribution is to the project. I have also learnt to take initiatives while doing the project.

Yun Hui
i think this project was a fruitful project. Through this project i got the opportunity to communicate with different people from different countries.They were all very nice.Most important , i have learnt to not be shy around strangers and open up to them more.

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Pleasant surroundings
Many shops and services
High pedestrian count
Display of cultural elements
Well kept buildings
Adequate transportation
Well-planned signage

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Challenges we faced and how we overcame it

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Challenges we faced and how we overcame it

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-We were shy and awkward in attempting to interview the  tourists there at first.
*we gathered courage to give them the interview

-time was very constrain
*we had to rush when we were interviewing the tourists

-Tourists did not trust us and questioned our purpose of this project

-Tourists rejected being interviewed
*it took us quite some time to find someone willing

-Datas of site 8 were not able to be collected due to absential of member and lackof time

-we were able to allocate each other's task accordingly

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Legend:
red- food
yellow-housing
green- retail
blue-service

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The presence of food and retail outlets of Kampong Glam makes it an attractive tourist destination