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The first and most important point on every ad is to sell the product. It has to be rentable for the business. The best way to achieve this goal is by touching the potential buyer.

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One of the most common goals of advertising is to increase the Revenue of a company with Sponsoring, online advertisements and so on. Another goal is to reach a great amount of People and make a company more famous. Some companies are purchasing ads to convey a message to the audiences e.g. from Green Peace to protect the forests.

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- Companies want to increase their asset
-they want to influence the people and encourage them to purchase a product.
-Companies improve their image

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Consumerism is the purchasing and the consumption of goods and materials.

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Which type of ethical consumerism do you find most effective

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Which type of ethical consumerism do you find most effective

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In my point of view buying local is the most effective way of ethical consumerism. Then you know always where your goods comes from. If you buy local you prevent long distances, that your goods have to make. Through this you can make sure that less CO2 gets into the air, because less ships, cars or trains have to transport your goods. This shows that  buying local is economical friendly.
Another point is, that you know the farmers where you buy your goods. When you buy food you know what herbicides the farmer used or how his animals could live before they get slaughtered.

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Compare today's consumption patterns with those of former time

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Compare today's consumption patterns with those of former time

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Today many people just buy things because they can afford it, but in fact they do not really need them. There are many impulsive shoppers for example when they see something that is reduced or they can make a bargain they buy it immediately. People in the past only bought the basic needs when there was enough money. Sometimes clothes were given from generation to the next one there were not any unneccesary purchases. People also worked way more harder than today. (Merdan)

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The new Generation buy everything. Even if it´s not necessary. They just buy things because they see it. We are now. thank god for the Advertisings, addicted to Shopping.

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To market his products and win customers.

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The main goal of an advertising is to get new potential buyers. There are different strategies to achieve this goal for example the AIDA to attrac attention.

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According to dictionaries Consumerism is the purchasing and consuming of goods and materials in excess of basic needs. But what does that mean?
Well, a very simple explanation is to buy something you don't need to stay alive. In my opinion this explanation is also quite accurate. Sometimes I'm surprised how easy people get convinced to buy something they won't ever need in their life just because a shop assistant told them how good or essential their new product is.

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Ads try to tempt People and try to attract Attention of the consumers. The AIDA concept is one type of the Goals. (Onur)

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Most effective type of ethical consumerism

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Most effective type of ethical consumerism

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There are several types of ethical consumerism but in my opinion the most effective type is Fair-Trade. Marked products with the Fair-Trade label may be a little bit more expensive but therefore even producers in development countries are guarenteed to get enough money so they don't have to starve. You also don't have to worry about the possibility these products have bad quality because then, they won't get the Fair-Trade label.

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Which type of ethical consumerism do you find most effective?

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Which type of ethical consumerism do you find most effective?

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The selective shopping, because if you inform yourself about the company, you will avoid supporting for example child labour. You may pay more, but that would be better for example for the children in bangladesh. (Onur)

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Compare today´s consumption patterns with those of former times

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Compare today´s consumption patterns with those of former times

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Back then, many People just had Money to buy Basic Needs, for example food. They just tried to feed the Family and if they bought luxury items like cars, they bought a normal car instead of e.g. a lamborghini. Today it´s way different. Lot´s of People buy expensive objects, even if they have Little food. Nowadays, your items represent your wealth. (Onur)