# data[].attributes.body
strategic - broad view - shareholder matrix

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marketing strategy consists of an internationally integrated
but externally focused set of choices about the organisation
addresses its customers in the context of a competitive
environment.

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Difference Between Strategic Marketing and Marketing Strategy (Example)

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Difference Between Strategic Marketing and Marketing Strategy (Example)

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The difference between marketing and strategic marketing is sort of like the difference between a piece of cheese and using that piece of cheese to make some delicious lasagna – while the former may be great on its own, it’s nothing when compared to its use as part of an overall plan that makes the best use possible of all the parts involved.

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Strategic marketing means looking at the whole of a
company’s portfolio of products and markets, and managing
the portfolio to achieve the company’s overall goals

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Strategic marketing is making sure that each one of your marketing efforts (e.g., e-newsletters, advertisement in magazines, websites, direct mailers and so on) aligns with your overall plan for connecting the information you have to provide with the audience that needs to hear it for you to succeed.