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Hall's theory of encoding and decoding helped us create our narrative. The use of a timelapse made the audience feel that the artists were just wasting their days away by drinking. The close up of the tube map can be decoded as thinking the man spends his life on repeat, going around and around with the same daily routine. By having a long clip of the tube doors closing and the words 'mind the gap' on the floor demonstrate that the man has a gap in his life and he fills it by drinking and dancing.

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Once watching the music video we wanted the audience to see that the band are like any normal guys who have fun with each other and spent their nights out in Camden. The audience can also see this with the band not showing fake smiles in the Magazine advert and Digipack.

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All members of the band are wearing the same costumes, a white shirt and black trousers. Even though they are meant to look smart they have their shirts untucked and not ironed. This shows that they are conforming but are doing it in their own way. The long shots of the band are allowing us to see them all and that they're dancing and posture is laid back, shown by the drummer. We also get to see the costumes in the Magazine Advert where he all shirts are shown wrinkled.

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Our music video shows the story of the artist being out and about at night getting drunk. This is as if its a memory as it starts with him waking up and reaching for a glass of water, then with the use of graphic match it goes back in time to the night before. This also connects with the digipack as it has images relating to sleeping and dancing which are like telling a story.

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The band was shown in the music video as upbeat and fun. This was during the band scenes. When they are together they are enjoying themselves and dancing whilst playing the instruments to show that they love creating music togther. There are other times in the music video where we the main artist looking grumpy and fed up. We also see this in the Magazine Advert and Digipack, as the close ups of their faces look the opposite to happy.

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The majority of the music video is shown in black and white, which shows that the ska genre is alternative to other genres. Also, the instruments are used in the music video which is specific to the ska genre. There are always scenes of the band together playing different instruments in ska songs, mainly playing to an audience. There are no signs of instruments but there is black and white on the Digipack and Magazine Advert.

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Uploaded by A2 Media Studies Music Video on 2017-01-25.

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The two toned man on the back cover links with the name of the album 'Sleep All Day'. We see the man sleeping on a bed with a white background which is meant to represnt it being light outside. Therefore, showing that he is asleep during daytime. The black bubble consists of all ten names of the song which represents that he is thinking of the songs. The music video also shows this narrative at the beginning as the aritist is waking up in bed and then showing the night before using graphic match of the artist drinking.

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The back cover has a list of all the songs that are in this album. All the song names are quite humerous, such as 'tired drums'. The was why it was produced, hoping to make people laugh and want to listen to the tracks. Thereofore, when the audeince see it they are most likely to find these tracks unusal but also amusing. This can be related to the music video because there are humerous elements in it, such as when the main singer dances when the lyrics say 'piss'. This is meant to target our audience of 18-25 males who laugh at the use of slang.

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The editing of this digipack was made to go behind the CD. Therefore, we editied all the shapes (circle) to be the same size as what the CD would be. We then used Adobe Photoshop to make the two toned man and make his posture look as if he is dancing. The checkered lines have been consitant throughout the whole digipack. The magazine advert does not exactly have the checkered lines but the film strip is made of black and white therfore continuing the alternative theme. This linking to the music video by having the two toned man in a suit, however contrasting because the two toned man looks smart compared to the video.

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In this part of the digipack we see a two toned man dancing from the shoulders downwards. This is carrying on the represntation from the ablum cover as it shows a two toned man. However, the music video and magaizne advert contrast as they have the band and no use of a two toned man. Therefore, the band is still represnted as fun loving and that they like the idea of having a two toned man to represent themselves.

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Throughout the whole digipack we have used the colour scheme of black and white and a two toned man. This fits with the ska genre because ska is different and stands out from other genres. It would be very unusal to see a black and white album in the pop genre. Again we see the black and white contrast which links to Levi-strauss theory on binary opposites. The music video links to keeping to key conventions of the ska genre by the use of a vinyl which is also black and white in the middle. The vinyl could also be said to have given us the idea to have the record labels logo in a circle with the two toned man skanking inside. A vinyl is very retro and alternative like the ska target audiences.

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The text is written in white over the black background. We have seen this on the Magazine Advert as well. The text reads 'Us fun loving guys wanna raise a pint to our record label for being the best fellas to make our banging tunes. Cheers to all the effort and support you’ve given us lads.' The slang used and by reffering to themselves and their record label by 'fellas' and 'lads' shows that they are down to earth artists and are alternative.

'Produced by Skanking Bass Records’ - this text shows the audeince that they are part of a record label who suits them perfectly. The name 'skanking bass records' also relates to the music video where we see the main artist skanking whilst playing the bass.

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We used the same images of the four band members on the inside of the digipack as we have on the Magazine Advert. This was done because we wanted to keep the continuity of our products by represnting them in the same way. Also, it will make the audience recognise the band members and get to see that they are different from other bands in other genres. This is due to them lookng bored and fed up in contrast to looking happy and thankful which could be in the pop genre. These images link to the music video because we have close ups of the main artist on the tube looking dull and depressed, making the audience feel that he is wasting his life.

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The binary opposites between Night Vs Day are represented on the album cover. We can see these opposites through the use of colour and the different poses of the two toned man. This opposite is also shown in the music video when we see the artist waking up and then see him walking around in the evening whilst drinking. Lighting is also a big help in these opposites as we use a spotlight to show it is day whilst their is black around him and then only the use of street lamps and tunnel lights in the evening.

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The two toned man is shown with a long distance shot. Therefore, we are able to see his body language in the two different sides of him. However, in comparison with the magazine advert we did not edit the artists or use the two tone man. Instead we did close ups of the artists so that we can see their faces clearly. Also, the music video itself used the artists and not any sign of the two toned man with a variety of shots and movement of the artists such as long shots (like the digipack) and high angles of the band dancing and walking around Camden. They are also types of establishing shots of the locations we used.

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Our album cover is very typical to the ska genre. The two tone man on the front is known for being on other ska albums, such as The Specials. Also, ska albums normally are in black and white. Other genres are normally more colourful which then displays ska as alternative to these genres. Also, the magazine advert is typical to the genre because it is all in black and white making it different from other adverts. It can make it stand out when comparing because it is unusual to see a magazine advert all in black and white, especially if their are artists on it. As well as these being in black and white, the music video shows the artists costumes being a black and white shirt throughout the whole video.

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The album cover of our digipack is split in half through the use of editing in Photoshop. The top half shows a man in bed using the colour white to show that it is daytime.Then the bottom half is the same man but he is up and dancing, using black and white circle to show that it is now the evening. This goes with the title of our album 'Sleep all day'. Our music video also represents this narrative because it starts with the artist in bed and then shows him out only when it is dark in the evening. The use of a graphic match is used to clearly show the transaction between the two. It goes from the man drinking a mug of water and then matches to the man drinking a can of beer.

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The film roll type of frame, which separate the band members, is period correct for our ska genre. This period was late seventies, early eighties where in this time most people had film cameras. The use of the checkered frame to make the film strips is echoing the use from the CD Digipack which carried on our brand identity. It allows the audience to be able to recognise the band or think of the band every time they see a checkered frame. This links back to our music video by editing in jump cuts to show the song being upbeat, a typical convention of the ska genre.

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The magazine advert is all in black and white, including the photos of the band which were edited. This is the same as the CD Digipack as we have used the same images and some clips in our music video which were of the band dancing and playing instruments. These images and shots were all shot in colour and then were edited into black and white, therefore showing the continuity between all final products. Black and white is a key convention of the ska genre, seen in other music videos such as The Specials. Therefore, the audience will be able to decode all three of our products as being ska.

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The same font was used for our two ancillary products, 'pricedown' font. This is similar to the ska genre because a similar font is used by other ska artists, such as The Specials (however they do not have the lines under the letters). There is the contrast of having WOB (white on black). When the background is black there is white text and vice versa. This is especially shown on the Album cover where half of the background is white and the other half black.

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The band members are represented as traditional males. They are wearing shirts, go out drinking and can't look after themselves. This is stereotypical of males from this period. The band have pride in their appearance. This is shown in the music video because we see the main artists drinking beer and dancing whilst holding the instruments which can be seen as reckless. This is also very typical of the ska genre as the bands show their enthusiasm for making music together and messing around.

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The band members are all shown on the magazine advert wearing their costumes. Their costumes show an element of conventionality - the band have dressed smart in their suits, however they seem to be scruffy with their shirts being wrinkled. This is also shown in the music video. The artist wakes up in bed still in his suit which means he would have slept in the shirt and trousers which would cause the costume to become messy. This link between the magazine advert and music video are demonstrating the man rebelling and 'sticking it to the man'.