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Continuous Reinforcement - every instance a behavior is reinforced

Ratio Reinforcement - based on number of behavior required

Interval Reinforcement - based on passage of time

Fixed Schedule - requirements for reinforcment is always the same

Variable Schedule - requirements for reinforcement change randomly

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He founded social learning theory (aka observational learning)

-wanted to see children's behavior after watching an adult act aggressively towards doll

Children exposed to violent models imitated the violent actions that they observed (physically and verbally)

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Learned helplessness - conditioning that because you couldn't do something before you can't do it now
(even if able to do something became discouraged and would just accept punishment even after being able to complete task once)

Conducted by Martin Seligman and Steve Meir

see if dogs ability to control situation increased desire to escape (escape group vs no escape group)

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UCS -> UCR
CS + UCS -> UCR
CS  ->  CR

UCS - unconditioned stimulus
UCR - unconditioned response
CS - controlled stimulus

Stages - acquisition (conditioning period), First extinction period, rest period, second extinction period

acquisition - that process of pairing CS and US

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john b Watson and Rosaline Rayner main researcher, wanted to prove that humans could be conditioned
- used classical conditioning

would expose little Albert to loud noise when seeing a certain animal (rat)

Fear can be learned

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Garcia: Taste Aversion - wanted to find if omnivores would be quick to associate taste with illness
learned response to eating spoiled or toxic food (classical behavior)
(rats learned to avoid the foods because it made them sick)

conditioned stimulus (normal stimulus): the neutral stimulus which ones not cause the response

unconditioned stimulus: what the subjects naturally do without manipulate

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**see PP for Skinner**

Thorndike - studied animal intelligence
- cat in box was able to escape per trial and error. the cats than remembered how to escape after doing it before

law of effect - a positive stimulus will change the things behavior to continue that behavior (if your parents give you money for good grades than you will keep up good grades)

latent learning - you don't realize until after that you learned something till after the fact