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>White space top&bottom when designing windows.
>Needs to be bold, eye-catching.
>Needs to have a story.
>Customer journey - think about the touchpoints along the way.
>Where do you want people to go in your store? Want them to engage in the merchandise.
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1. Do not limit your theme to 4 seasons
2. Use variation to support your theme
3. Go for unusual and big display
4. Apply the Elements & Principles of Design
5. Integrate dynamic techniques in your display
6. Keep physical appearance fresh
7. Provide enough signs and graphics
8. Give enough space
9. Enhance the ambiance of your store
10. Gather fresh ideas from different stores

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Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space. Retail design is primarily a specialized practice of architecture and interior design, however it also incorporates elements of interior decoration, industrial design, graphic design, ergonomics, and advertising.

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An attention-grabbing, visually appealing window display is key to the retail experience and can easily be the difference between a potential customer choosing to come into the store to see more, or continuing to walk by.

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https://www.youtube.com/watch?v=L_wZ-8CTDHM

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Supermarket psychology behind the layout

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Supermarket psychology behind the layout

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https://www.youtube.com/watch?v=RjgkQ6bq7aE

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Employees' retention rate was much higher and were more engaged arnd proud of their work, and that even the standard of applicant to each new position was much increased. It’s evident that correct positioning impacts on every aspect of your retail brand in a virtuous cycle.

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Retail design also has an incredibly important role to play in positioning a brand to its consumers.

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There is research that shows a 40% spike in sales above aggressive targets, because the brand has been captured and correctly portrayed in-store as a brand touch point.

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"Effective retail design can have a tangible and far-reaching impact on a business. It can increase footfall and sales, ensure that a brand is correctly positioned and allow differentiation from its competitors."