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In my opinion, market dominance must come first before international growth because companies need to know the markets which they are going to through. Market dominance is one of the most important objectives of business. Companies need to be able to incorporate sales targets into the market because this will demonstrate whether forecasts are to be attained by growing with the market. Also, they must to know the competitors in order to improve the areas of weakness and become more successful.

After that, international growth can help companies to enter in a foreign market. the best way to start is by evaluating your organizational capabilities in order to reveal your potential for growth. First of all, we should discover potential of your business then select the market that you want to enter and then develop the strategy which we will to apply.

Nike Inc.'s generic strategy for competitive advantage emphasizes product mix diversity. The generic strategy, defines Nike how a business achieves and maintains its competitiveness. On the other hand, Nike's intensive growth strategy show the company's focus on innovation to develop the business.  Nike Inc. has grown to become one of the biggest players in the global athletic shoes, apparel and equipment market. To keep its position and competitive advantage, Nike must ensure that its generic strategy and intensive growth strategies are always suited to current business conditions.

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In my opinion,  market dominace would have to come first and should be achieved first before international growth. In order for a company to be able to expand their business or market they would have to be a popular and known to be a  successful company or brand. A company probably doesn't have to be the only dominant party in the market in order to have international growth, as long as it is one of top companies in the market.

For example, Arsenal football club. Arsenal is one of the top clubs in England, and are also globally know and regarded as one of the top sporting clubs in the world as well as a brand. But they are not the dominant party in any of the markets or businesses they're in. They are simply among the top teams and that has been enough for their international growth.

In conclusion, International growth does not require a company to be the ultimate party in its market, or the very best at its productions, as long as they have proved that they are a top side in its market.

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Under the modern global economic trend, an enterprise is hard to get a market dominance before getting international growth. The reason is with the rapid development of market share, the marginal cost will be bigger and bigger.

For example, Apple Inc., In 2016, The  iPhone 7, iPhone 7 Plus and iPhone 6s are the most popular models on the US market, with the share of the three iPhones reaching 31.3%.In addition, during the iPhone in the UK market share has achieved the most significant growth. This time period, iPhones in the UK accounted for the market share growth of 9.1%, mainly due to the decline in the share of Windows smart phones. IPhone in Australia, France, Italy, Japan, Spain, the United Kingdom and the United States market share in the period to achieve growth, and in contrast to this, in addition to Italy, the other six countries, Android Share has declined. Even in Italy, Android smartphone share growth is only less than half of the iPhone.

In conclusion, Apple Inc. is choosing the first way of receiving the international growth in the world and then becoming market dominance in its original country.

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Im my personal I think international growth will always exist as long as there's competition. For instance, when microsoft had 90% of the market they started abusing it by requiring clients to purchase unrelated softwares in order to purchase their products. However, it didnt last for long after competition and international growth of cheap made unknown products and overpriced products that deliver same features as the cheap ones but its name is well known due to great advertising strategies like for example Apple.

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In my opinion, international growth is the level of development after accomplishing market dominance. A company should first focus on effectively meeting the needs and wants of its target market, obtaining power and dominance in the home industry, before moving towards international growth. In order to initiate the process of expanding to new markets, a corporation must first have the necessary means to do so, such as financial capability, brand awareness, market share, and stable profit. International growth can and should only be considered once all aspects of growth have been achieved in the home market.

Coca Cola is an example of a company that has gone through these two levels of growth. Pharmacist John Pemberton founded the Coca Cola Company in 1886 in Atlanta, Georgia (Wikipedia.com). The soft drink company first catered to the local market and slowly expanded across the United States. Once Coca Cola become a well-known name in the American industry, holding formidable market share and power, it continued to the next level of growth by expanding to the world.

Today, Coca Cola is one the world's largest corporations. The company literally serves in all countries, except North Korea. The red Coca Cola logo is found everywhere on earth, whether it is a café in Europe, a rural village in China, in a billionaires house, or in the slums of India, the Coca Cola brand is sure to be found. This proves that achieving market dominance is necessary prior to growing internationally.

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Market Dominance Definition: Market dominance is a measure of strength of a brand, product, service, or firm, relative to competitive offerings. There is often a geographic element to the competitive landscape (Financial-Dictionary).

International Growth Definition: The process of taking a business to foreign nations; either an operational move to produce products at a lower cost or a marketing strategy which involves selling an existing product to a new market (Wikipedia).

Analysis
Relative to the definitions above, I believe that market dominance must first be achieved prior to international growth. Conclusively, in order for a company to take its products or services abroad, it must initially become a successful competitor in its home industry, thus holding a considerable degree of market power. Connectively, international growth cannot be achieved without the former as it is based on the continued growth of a corporation. International growth is the consequence of a business productively gaining consumer interest and profit in its home market and aiming to further develop profit and power beyond its borders.

One company that has gone through this process is Tim Hortons Coffee. Tim Hortons was founded in 1952 in Canada. The company was originally concentrated only in Ontario and in Atlantic Canada. In the beginning, Tim Hortons was not well known for good coffee and food, causing poor customer feedback and low profit. However, in the 1990’s the company decided to change their marketing strategy and focus on improving towards its flaws. Throughout its journey Tim Hortons had a merger with Wendy’s and was finally bought off by Burger King in 2014 for $11.4 billion. The take over resulted in Tim Hortons firmly focusing on expanding store locations, increasing customer satisfaction, and increasing profit. The new goals and strategy gained the red coffee brand superior market dominance in Canada. Once the company had developed power in the industry, it aimed to expand to foreign nations. In recent years Tim Hortons has opened multiple stores around the world. Today, the corporation has stores in Ireland, Oman, Saudi Arabia, Kuwait, the UAE, the UK, United States, and the Philippines.

In conclusion, Tim Hortons was a company that was initially considered as incompetent and adolescent in the coffee industry. However, through their strategies and commitment, they have gained considerable market power and continue to grow internationally; therefore following the correct process of market dominance to international growth.

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Mostly, market dominance comes first. Many of companies start to seek for new market opportunities after they increase sales, complement the product’s deficiency and stabilize to obtain a certain amount of market share. Once companies have enough budgets to grow its business internationally, they want to build brand awareness and expand the business internationally.

LG Electronics could be the representative example for this.

In Korea, LG Electronics is well known as its innovative washer technology for decades.  Not only in the domestic market, but LG was named the number one washing machine brand worldwide in 2014. It was top-ranked again in competitive US market for 8 consecutive years. LG has been able to expand the market in Europe and dominate it globally as well as in North American market.

Yet the rank doesn’t have to be in that order. We can find many corporations which are doing great out of the country, whereas domestic sales are comparably lower than its external market.

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Most of the companies those are growing international already have market dominance in their own countries where they were founded. In other word, companies that are dominant in their country they have better opportunity to expand overseas and success their business in other countries because they have potential customers who know and want them. Market dominance is the foundation of business success.

For example, Netflix was founded in U.S and it offered streaming service to Canada and kept offered the service to other countries. And now, Netflix is everywhere in the world except few countries, Mainland China, Syria, North Korea and the territory of Crimea (Wikipedia). This entertainment business was acknowledged by both people in its country and has succeeded in worldwide countries.

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In my opinion, market dominance should take precedence in order for successful international growth. There are largely two benefits when companies try to expand their business to overseas markets after they dominated markets.

Firstly, it helps to reduce risk during foreign market entry. Most dominant products are the first products introduced to consumers in the marketplace, so consumers tend to be familiar with dominant products and have strong loyalty on them. Dominant products take the first place in brand awareness, which can also have a positive impact on international market penetration. Secondly, market dominance can secure capital for overseas markets expansion. Capital is one of the most important factors in international market entry.

For example, Samsung has successfully entered the international market as it began to dominate its domestic smartphone market.

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I believe that market dominance should come before international growth. A company that dominates its market will have a recognized name and brand hence face a lesser struggle when expanding internationally. A product or a company without a brand recognition will be crushed fast when expands internationally because it can be replicated so easily. A company that dominates its market will use its experience, infrastructure and recognized brand in developing across the world. Expanding globally an unrecognized company or product comes with a huge risk of losing the business more than expanding a recognized brand due to the many reasons. The reasons include spending more money to advertise for an unknown company or product, spending more money to get access to new markets and facing challenges against and well established/known companies/products

Coca Cola and Pepsi Cola control the global market in the soft drink industry. These two companies expanded globally after controlling the soft drink industry. Their control of the market made it impossible for competitors to enter the market and made the competition to be just between them.

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I believe market dominance should come first because it often leads to more effective results when trying to sell internationally. It is easier to produce international growth with a product that already has its name well established in another market than trying produce international growth with a product that people are not familiar with. The reason may be because once an already dominated product in one country enters into another, the people would already have an interest in purchasing that dominant product since they’ve seen how successful its been in another part of the world. For example, because PepsiCo Inc. was able to initially dominant its internal market within the United States, it was successful in establishing and expanding its products to almost every country in the world.

It would be more difficult if they had taken another approach in trying to establish their company by targeting international growth before market dominance. A good example of this would be when the US retail company, Target, did not succeed in Canada some years ago. While Target did not achieve market dominance within the US, it tried to expand their operations to Canada but quickly failed and lost billions of dollars in the process. Alternatively, the giant retail company, Wal-Mart, was able to achieve international growth by primarily focusing on market dominance.

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I believe that dominance in an area is always the precursor to growth; this applies to all aspects of business. In order for a product, business or even just a person to grow they must establish a dominance in a defined area. In marketing, market dominance must be defined and achieved before any expansion can occur, no matter the scale.  Dominance is a sign of success, and whether it is a product expanding to multiple stores or a company expanding to different cities both must establish dominance in their preliminary settings. In order to reach international growth, success resulting in market dominance must be achieved within a domestic market.

An example of a product that began by dominating a market that resulted in international growth, and actual global dominance is the audio headphone brand: Beats. The company began in 2006 as a brand that would provide high quality sound in personal audio products. The company was conceived in Brisbane, California and slowly grew over the last decade to a national product, and eventually an international product. Dr. Dre, a successful globally recognized hiphop producer from Compton, California who partnered with the company to endorse it and become the face of Beats. Through successful marketing strategies additional to partnering with a household name in Dr. Dre, a decade later Beats is the most recognized headphone brand in the world.

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In my opinion, a new company should consider managing market dominance first than international growth. In order to make a profit, it is very important for the new company to get recognition from the local customers first.  The market dominance concentrates on producing high marketing quality production. The company can use these profits to take more marketing share in the local market and international markets. The company’s marketing share would be hard to increase without market dominance.

One of the examples would be Starbucks, the first Hollister store opened in Washington US in 1971. 10 years after its market dominance, Starbucks started the store expansion world widely. In nowadays, we can see how successful it is, it operates 23768 locations worldwide mostly in US, China, Canada etc.

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In my opinion market dominance should come first before international growth.

Why? Because I believe that once a company has gained that upper hand and dominance on their home front it would present an easier path way once they actually decide to enter the international market place. Gaining a strong home grown client base who wholeheartedly believe in a product or service could prove to be a great asset in a company's international marketing plans when it comes time to woo and persuade their potential international clientele.

A product I believe chose market dominance  firstly would be Costco who is the United States largest membership only warehouse club. They currently have 46.5% market share over its US competitors and has 723 warehouses worldwide today.

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I think it depends on what level of the market we’re talking about, because there could be a domestic level and an international level.  Regardless of the two levels of the market, I think a company’s first priority would be to dominant the domestic market, and then pursue the idea to grow the company by scaling into other countries. I believe there would be a higher risk of failure if a start-up company wants to take their product/service globally as soon as the inauguration. Generally, companies would want to introduce their product/service to the domestic market, to ensure there is a demand and need for it, as that would be proof of a potential market, and then later expand into other parts of the world.

A company that appeared on the ABC channel show Shark Tank was Scrub Daddy. This company is an excellent example of a company that first gained dominance in their domestic market before expanding the company into the international market. Before appearing on Shark Tank, founder of Scrub Daddy Aaron Krause created and sold his product in five supermarkets in the Pennsylvania state, in addition to selling them via ecommerce. After appearing on Shark Tank, he was able to get a deal and with the help of Lori Greiner, Scrub Daddy was a regular on the American broadcasting television network QVC, which helped the company grow enormously not only in the U.S., but worldwide. The company was able to get the original Scrub Daddy, along with the other product lines into various stores worldwide including, Bed Bath & Beyond, The Home Depot, Target, Wal-Mart and Lowe’s to name a few. To this day, Scrub Daddy has grossed over $50 million dollars in sales, and it is a prime example of a company dominating their market, domestic market more specifically, and then being able to grow internationally.

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Market dominance is a measure of the strength of a brand, product or service, or firm, relative to competitive offerings. While International Growth is taking a business to the whole world, globally and gaining international competitiveness or exchanging goods and services among people in multiple countries.

It really depends where the company lies or at what phase is the company lying in the market. Both are important at different stage of business cycle. Market dominance takes the first importance. If a business is new in the market and the product or service is in high competition in the market, I feel market dominance is more important than international growth. The business should try to establish its home market first and strengthen its brand, product or service, strengthen the size of the business and making it better than the competitor should their main focus. Once all of these are achieved the business should go towards International Growth, as it is more important if the business is well established and settled then they should focus on taking it to international level. But there are some exceptional businesses that only focuses on international growth like service industries.

Xiaomi is a Chinese consumer electronic company, it started manufacturing in China and gained the market share within a short time in China. Once they achieved market dominance, the company tried international growth and achieved market share in India, Malaysia and Singapore. Xiaomi is now the third largest smartphone maker in the world in 2014. It crossed over 300 million units for first time. It gained 34 percent market share in China. And then moved globally.

Your Bibliography: "Xiaomi Now Third Largest Smartphone Maker, Indian Companies More Dominant At Home: Canalys". The Indian Express. N.p., 2017. Web. 25 Feb. 2017.

http://indianexpress.com/article/technology/mobile-tabs/xiaomi-now-no-3-globally-indian-companies-becoming-more-dominant-at-home-canalys/

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When thinking about starting a new business, market dominance would be more important than international growth at the beginning. It would be really challenging for new companies to obtain international growth from the beginning unless their products have completely new characteristics, the outstanding advanced technology, or huge impact on the world. If business people can assume their businesses have certain market dominance and competitive advantage after doing their business for a while, they could be ready for going international. The products of recognition or awareness in the market would lead companies to efficient and effective growth. Since it is required to invest the huge amount of money in order to research international market, to adjust the environment, to meet the regulations and so on, building certain market dominance can support international growth financially, technically.

An example of market dominance is Coca-Cola. Nowadays, Coca-Cola is very famous for soft drink internationally. Coca-Cola occupied 48.6% of carbonated beverages worldwide market in 2015, and its net operating revenue was around US$ 45 billion. However, it took almost two decades to start to sell the beverages in other countries. Market dominance in the U.S. let Coca-Cola go international. Having almost 50% of recent market share can prove that Coca-Cola has held strong recognition from consumers, influential market power. As a result, Coca-Cola has the capacity to conduct effective advertising, to adjust its promotion globally. Therefore, Coca-Cola is able to expand its market worldwide and to gain international growth more and more.

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According to my point of view market dominance should come first as compare to international growth with any company. Market strength comes before than global development on the grounds that the product should be known well from customer then prompt to worldwide development. Market Dominance permits a brand to make a trustful customer base in their home market than to sending out their items to foreign markets. However, the marketing techniques could play a noteworthy role when the home business demonstrates trust and shows that, different spots to look to for verification that the item is great or not because gaining customer trust is very important in market dominance. As market dominance is a firm that have a high amount of service and quality of the brand that, means the market gets a great deal of the brand and item. By that international market is more complex than domestic business. In order to if any company want to expand the business or starting up it needs the support of people in their home market.

The related example that support the idea for this would be Apple Inc. Apple released all the products first in the United states like iPhone, I watches, iPod, etc. than going internationally. Apple use this strategy to gain the market dominance and support of domestic market by using different marketing techniques like various advertisements, promotion before launch, etc. Once the item gets complete successful response in the United States the company extended to outside business market. Because of this marketing technique, today we discover more Apple items sold globally in many countries. If the product is not getting the amount of success in domestic market as expected it would be very hard to perform that product internationally. So basically market dominance is the first priority for any business to expand and trade globally as well.

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It depends on which market you are talking about, Local market or International market. For the International market, Market Growth is important than dominance but in a local market, market dominance is more important than growth because basically market dominance is all about strength of product, service or brand while international growth is the taking business into foreign nations and selling existing product to a new market. The company who is doing business in local market has some popularity in that local market than only they can do business in international market because if local people does not know anything about company than how the company can grow in international market.
For example, The Gap.Inc is most popular apparel brand around the world today but they started first in San Francisco in US in 1969. First they dominance US market than they came out for international growth. The company was become so popular itself in one market and then they enter in international market so it was easy for the company to do business in international market but, If you take any Canadian company like Palliser Furniture Ltd. (manufacturing) which is not so popular even in Canada and has no dominance in the market of itself will if goes in international market will not able to do good business so for Palliser market dominance comes first then international growth while for GAP international growth is important then market dominance. So, basically It is depends on the current position of company that what is more important market dominance or international growth.

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In my opinion, market dominance should come first then international growth will follow, because it is a measure of the strength of a brand, product, service or firm organization relative to competitive contributions and to expand their market domestically before going international . Also geographical location is one of the important element for competitive landscape, as it defines market dominance in the right way.

For, international growth it stems from market dominance the company should first  come up with new ideas on the product, improve the quality of customer service and distribution for consumers. The company should increase their market share to prove the customers are satisfied with their product before having a international growth.

For example, of market dominance is forever 21 store was founded in Los Angeles, California on April 21, 1984. The store has low- priced look a like products of popular, high end clothing. The company at first dominance U.S market and come out with there market dominance and after had international growth.

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In my opinion, Market dominance would previous international growth. Every company need a long term developing to be in famous In the local market, get the recognition from the customers. Being an international company and reach international growth cannot without customer support.
Such as the pop eyes. Popeyes Louisiana Kitchen is an American multinational chain of fried chicken fast food restaurants founded in 1972 in New Orleans, Louisiana.  The chicken team realized they'd have to sell a spicier alternative to their standard chicken recipe if they wanted to impress flavor-seeking New Orleanians. Copeland started franchising his restaurant in 1976, beginning in Baton Rouge, Louisiana and over the next ten years added approximately 500 outlets. Nowadays, there are more than 30 counties we can buy popeyes chicken. The popeyes company start their business from local and get the customer support to achieve international grow ,so I think Market dominance would previous international growth.

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In my opinion, market dominance comes first. Market dominance is a measure of the quality of a brand, service or product relative to competition. Market dominance is like customers in this country know your goods/service and brand, even your goods/service aren't put in this country yet.  International growth is pushed by "invisible hand", and it's like the relation between supply and demand.

Market dominance strategy is like the base of a building. It's a good idea to let you customers know the value of your brand and the quality of your goods/ service, before you put your goods/ service in that market. Based on the market dominance, you can get feed back from customers. You will know where your products/service should improve or innvovate before you put them into the target market.

All of these fashion and luxury brands are good examples of market dominance. Let's take LV (LOUISVUITTON) as an example. LV is a very famous luxury brand from France. Poeple might not know the history of LV and the brand's name, but the classical logo of LV is everywhere in the world. Not all of these products are made by LV, but also some fake products that use the logo of LV. The stores of LV are not in every countries, but some high-class people even go to other countries to buy LV handbag. Because this brand is famous in the world.

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Market dominance would be in front of international growth during company developing. The international growth is based on the market dominance. Also, the international growth is one of the best ways to keep the company in good market dominance position.

The market dominance focuses on consumer requirement, to organize all of company’s resources, for producing high marketing quality production. It can make consumers’ brand loyalty, and can turn brand into company’s assets. Once the market dominance building up, the company could use company resources to take more and more marketing share in both local market and foreign markets.

Without the market dominance, the company’s marketing share is hard to grow up. Maybe the marking is still at international level, but there could be no more growth. The international growth may use difference resource of company comparing with market dominance, which means company could only gather the necessary resource for market dominance at the beginning.

Apple Inc. is an example can explain the relationship between the market dominance and international growth. At the time of the first generation IPhone was putting on the marketplace, there were no such success like today’s Apple got. As time goes on, the high quality design and more and more apps, kept the IPhone consumers on Apple brand tightly. Almost all of them won’t go back to Motorola, Nokia or Sony. By the great fashion impact of the North America flowing to the worldwide, the IPhone4 made Apple standing on the position of cellphone market dominance. Following by IPhone5&6, Apple’s international growth could be the best in the cellphone marketing shares.

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In my opinion market dominance come first than international growth.  Market dominance is a measure of the strength of a brand, product, service, or firm, relative to competitive offerings. And In defining market dominance, you must see to what extent a product, brand, or firm controls a product category in a given geographic area. In the other hand, when a company might want to move portion of its business into another country should ensure the quality and innovation of the products, and also come with new ideas on the products and improve the customer service. Also, need to determine the price of the target market and competitors.

An example of market dominance is Zara. The first Zara store opened in 1975 in downtown A Coruña, Galicia, Spain by Amancio Ortega. The first store featured low-priced lookalike products of popular, higher-end clothing fashions. During the 1980s, the company changed the design, and distribution process to reduce lead times in a quicker way, because of this it became the world's largest apparel retailer.

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From my point of view, the market dominance comes first before the international growth as the reason that a company needs to get more recognition from new customers and expand their market domestically before going international. In order for a company to grow internationally, the company should first come up with new ideas on the product, improve the quality of customer service and distribution. Moreover, the company also should increase their market share to prove that the customers are satisfied with their product.

Another important element is geographic location. As people lives in different geographic locations, they have their own cultural backgrounds. The company need to know other country’s culture in order to deliver the product that suits people in other different culture backgrounds in order to be competitive with the domestic market in other countries.

One of the example would be Starbucks. It started first in Washington US in 1971 by three university students. Currently, we can find Starbucks in most part of the world including China and Mexico. Their further development is to have 850 stores in Mexico to gain more revenues.

They have dominated the global market because they sell coffee brewed with high quality coffee beans compare to other coffee offered by competitors in the fast food industry. Even though that the price is higher than the competitors, it still satisfied customers domestically and internationally.

This is a good example that a company started and expanded domestically, then it became globally known to the world.

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Initially, market dominance comes first than international growth. Every product or service must go through a phase where they gain buyers and recognition before a company decides to expand internationally. This is a somewhat long process where the firm has to determine the target markets, price, competitors, what markets are looking for and so on. If the product is doing really well and gaining a lot of sales, then it is time for the company to expand internationally.

An example of market dominance would be Amazon Prime. The shipping service was invented almost a decade ago and it wasn't used as much as it is now. This service has gain a lot of sales and is now available in most countries. There are not many competitors because they haven't been able to replicate this service or charge a price as low as Amazon Prime. Amazon Prime has dominated the online shipping service market. This service is found to be relatively cheap and convenient for online shopping.

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Market dominance means the strength of a brand / product / service / firm or organization relative to competitive contributions.

International growth is the process of the brand / product / service / firm or organization growing globally.

Market dominance usually comes first then International growth follows because a company needs to expand or get recognized first before it growing internationally. This means: a company should develop new ideas, improve customer service, improve distribution effectiveness and know its target market and competitors.

An example supporting this can be: Coca – cola was created first by a pharmacist, It first began in Atlanta Georgia, where it was sold in a local pharmacy. At first, nine drinks per day were sold. Then later the company began to grow and now it is the largest seller of non – alcoholic beverages in the world. Fast forward to today where Coca – cola is a large International beverage Industry serving customers all around the world.

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With my point of veiw market doninance comes first, to suppport this here are some reasons. First of all, people will measure strenght your product by its quality and popularity. To enter into new market or for stayinf in the same market with competition, company has to has some unique characteristics of its product with compare to other competitors. Secondly, People will look at your company's market share and growth rate, before investing in, if they are investing in manufacture based company. Last but not least, they will also looking for in which stock exchange and with which rank your product comapny is listed.So, once you become a leader of dominance market with your product, you can looking for its growth internationally.
For example, Pizza Hut-  world famous pizza resturant. It was started in USA first but now we can find it almost each and every country. They have dominated market strongly.They are having the best pizza with compare to other pizza competitors in food industry. They have  market strongly. However, their prices are little higher, though people like their pizza because, they have different menu and unique quality of pizza dough.

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According to me, Market dominance should come first because it is a measure of the strength of a brand, product, service, or firm, relative to what competitive offers. Geographical location is one of the important element for competitive landscape, as it defines market dominance in exact way. We must see to what extent a product, brand, or firm controls a product category in a given geographic area. Market dominance can be calculated in several ways and the most direct way is market share. Where as, if market share is declining then the brand, product, service, or firm is not dominating then other businesses. Moreover, increase in share can tell that the business is in demand and people are satisfied with the companies’ brand, product, service, or firm.

On the other hand, international growth comes after market dominance because for doing international business it is necessary to increase companies’ budget for producing goods and services more, compared to the production in the domestic market. As, international development is a wide concept, so it is mostly concerned with an international scale.

For example, Apple Inc. is one of the world’s largest information technology company by revenue, the world’s largest technology company by total assets, and the world’s second-largest mobile phone manufacturer in the world. Based on my research, Apple Inc. first made the market dominance in California (USA) and expand their business in USA. Moreover, as the demand of Apple Inc. products increased as well as rise in shares lead Apple Inc. to do business internationally. So-far, Apple Inc. made both market dominance and international growth.

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I think market dominance should come first. I think a company should know their own domestic market before going international. Having an idea of what their domestic market looks like, will help them go international. It may not always be the case but it can give companies, a guideline to follow when going international.

An example would be the Hershey Company(HSY), everyone knows about this company and what they sell. In each market, they sell their chocolates in a different way because every market is different.

In USA, they are the number one leader in producing chocolates but on an international market scale, they only placed sixth place. They lag behind their competitors, Mondelez International (MDLZ), Ferrero, and Nestle (NSRGY) because they placed more importance on the North American market( US and Canada). But they are reaching out to more international markets like Brazil, China and India. So, in the future they will increase their total revenues to 50% from 30%; a 20% increase.

This company started out domestically first, then went on to invest in international markets.

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I believe that neither component is mutually exclusive, nor is one reliant on the other.

On the one hand, a firm may achieve market dominance in its domestic market with no existing international presence. The first example that comes to mind is Apple. Apple began expanding internationally at around 2003, after the introduction and quick market take-over of its mp3 player, the iPod. Apple first established its product in the US, its domestic market, before expanding internationally.

On the other hand, it is entirely possible for a firm to expand its reach into the international market, before it has a dominant domestic market share. Assuming we are talking about a firm's product and not the firm itself, RIM is a good example. RIM (Research In Motion) is a Canadian-based company. In 1999, a year where the mobile phone industry was largely dominated by Nokia - which controlled over $70 billion of the market - RIM introduced its first BlackBerry device in Germany. This is a good example showing that a firm's domestic presence doesn't dictate its international expansion.