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Meaning: to work or do other things from early in the morning until late at night and so get very little rest
Example:  I've been burning the candle at both ends trying to get my presentation ready

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Meaning: To learn how to do a job or activity
Ex: I had to learn the ropes so that I can participate in the school's basketball team

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Nautical Idioms: 9 Popular Idioms with Meanings and Examples (+ Practice Quiz!) | Idioms and phrases, Idioms, English idioms

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Feb 1, 2019 - Ahoy there, English learners! If you love ships and sailing, you're going to love these nautical idioms in English. Read the article to see these popular idioms with meanings and examples, and visual vocabulary cards to boot! And don't forget to take the practice quiz at the end!

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Meaning: to work very hard
Example: You can work like a dog and still not make ends meet.

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Meaning: to make more effort than is expected of you
Ex: I had to go the extra mile in order to finish the test just in the nick of time.

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In the article Giving Firms an 'E' for Effort: Consumer Responses to High-Effort Firms by Andrea C. Morales, assistant professor of marketing at the Marshall School of Business, University of Southern California their research indicated that customers reward companies that are seen to go the extra mile - even if they don't personally benefit from that effort. In fact, customers are willing to pay more for a product, frequent one store rather than another, and, in general, have a more positive impression of a company or brand that is perceived to put in more effort.

Andrea's explanation is that customers recognize that effort is a controllable behaviour, and as a result, feels gratitude toward firms that work hard.

It reminds me of a review an advertising agency got from a client (our customer) where I worked many years ago. In that review the client was very critical of the creative product and lukewarm on the media and production. However, they were very positive about the account service team because, in their words, "we worked so damn hard".

They acknowledged that they were not always getting the level of service they expected, but were willing to be somewhat forgiving because of the obvious effort their daily account team was expending on their account. They gave us time to address the issues while putting senior management on notice that something had to be done.

According to the researchers, customers can view a company's outstanding efforts as either general or personal.

A company's actions are considered to be general when they benefit the universe of customers, such as creating new products

However, a company's actions are considered personal when the action is deemed to benefit a specific customer (such as outstanding customer service), even if they are not the customer receiving the benefit.

My Perspective
We all know that personal wins because of the emotional connection. However, the interesting notion is the halo effect created by doing a good deed for someone else. My sense is that it is driven by the belief that the company (or person) would do the same for us in a similar circumstance.

I think this concept applies to personal behaviour as well as company behaviour. So demonstrate you are making the effort even if you can't satisfy your customers need. They will recognize your efforts and appreciate and reward you for your attempt.

For more information about having Bill speak about this topic at your next event, visit Kickass Keynotes

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Always Go The Extra Mile | Customer Experience | Organization Change | Bill Hogg

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In the article Giving Firms an 'E' for Effort: Consumer Responses to High-Effort Firms by Andrea C. Morales, assistant professor of marketing at the Marshall School of Business, University of Southern California their research indicated that customers reward companies that are seen to go the extra mile - even if they don't personally benefit from that effort.

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Meaning: without a paid job
Example: I've been out of work for the past six months.

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Meaning: to stop what you are doing because you do not want to do any more or think you have done enough
Example: I'm getting a bit tired now - let's call it a day.

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Meaning:to relax
Example: You go home and put your feet up

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Meaning: freed from an obligation, having avoided a difficult situation
Ex: I lied to get him off the hook

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meaning: to have just enough money to pay for the things that you need
ex: It’s not easy to make ends meet with a big family, but somehow we manage.

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Meaning : the ordinary members of an organization, the opposition of the leader.
Example: The rank and file are against the new regulations

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meaning:To elevate or improve one's social, political, and/or financial position in life; to become more successful than one was before.
example:The Robinsons really moved up in the world after they won the lottery.

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Meaning: to be in a very dangerous situation or state

Ex: Taylor Swift musical future has been hanging by a thread since the scandal next week.

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Idiom 12: Be in someone's good (or bad) books

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Idiom 12: Be in someone's good (or bad) books

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Meaning: If you are in someone's good books, they are pleased with you, if you are their bad books, they are angry with you

Ex: Kien is in my bad books because he arrived two hours late on our first date.

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Meaning: tell somebody/be told to leave a job, usually because of something that you have done wrong

example: His boss just gives hime the sack because of his worse performances

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Meaning:  a notice from an employer informing the employee that they no longer have jobs:

example: He just had a pink slip for the first time