# data[].attributes.headline
Pain Point Scenario 3 - Passenger is hogging a retail staff with many questions about a product in a busy store

# data[].attributes.subject
Pain Point Scenario 3 - Passenger is hogging a retail staff with many questions about a product in a busy store

# data[].attributes.body
Put yourself in customer's perspective and define 1 Pain Point during the "ASK" stage.  Provide Solution / Service to remove the Pain Point

# data[].attributes.body
Put yourself in customer's perspective and define 1 Pain Point during the "COMPARE" stage.  Provide Solution / Service to remove the Pain Point.

# data[].attributes.body
Passenger insists that he / she needs to get a few duty-free gifts urgently  before flying off.

# data[].attributes.body
Put yourself in customer's perspective and define 1 Pain Point during the 'Ask' stage. Provide Solution / Service to remove the Pain Point

# data[].attributes.body
Put yourself in customer's perspective and define 1 Pain Point during "Purchase" stage. Provide Solution / Service to remove the Pain Point.

# data[].attributes.body
Put yourself in customer's perspective and define 1 Pain Point during the "COMPARE" stage.  Provide Solution / Service to remove the Pain Point.

# data[].attributes.body
Put yourself in customer's perspective and define 1 Pain Point during "Purchase" stage. Provide Solution / Service to remove the Pain Point.

# data[].attributes.body
Put yourself in customer's perspective and define 1 Pain Point during "Use" stage.  Provide  Solution / Service to remove the Pain Point.

# data[].attributes.headline
Pain Point Scenario 2 - Passenger is unsure how to shop on iShopChangi and is asking for help 

# data[].attributes.subject
Pain Point Scenario 2 - Passenger is unsure how to shop on iShopChangi and is asking for help 

# data[].attributes.headline
Pain Point Scenario 4 - Passenger has forgotten to bring his / her Changi rewards card but wants to claim points

# data[].attributes.subject
Pain Point Scenario 4 - Passenger has forgotten to bring his / her Changi rewards card but wants to claim points

# data[].attributes.headline
Pain Point Scenario 5- Passenger bought too many duty free items and wants to check them in last minute

# data[].attributes.subject
Pain Point Scenario 5- Passenger bought too many duty free items and wants to check them in last minute

# data[].attributes.body
Put yourself in customer's perspective and define 1 Pain Point during the "ASK" stage.  Provide Solution / Service to remove the Pain Point

# data[].attributes.body
Put yourself in customer's perspective and define 1 Pain Point during the "COMPARE" stage.  Provide Solution / Service to remove the Pain Point.

# data[].attributes.body
Put yourself in customer's perspective and define 1 Pain Point during "Purchase" stage. Provide Solution / Service to remove the Pain Point.

# data[].attributes.body
Put yourself in customer's perspective and define 1 Pain Point during "Use" stage.  Provide  Solution / Service to remove the Pain Point.

# data[].attributes.body
Put yourself in customer's perspective and define 1 Pain Point during the "ASK" stage.  Provide Solution / Service to remove the Pain Point

# data[].attributes.body
Put yourself in customer's perspective and define 1 Pain Point during the "ASK" stage.  Provide Solution / Service to remove the Pain Point

# data[].attributes.body
Put yourself in customer's perspective and define 1 Pain Point during "Purchasing" stage. Provide Solution / Service to remove the Pain Point.

# data[].attributes.body
Put yourself in customer's perspective and define 1 Pain Point during the "COMPARE" stage.  Provide Solution / Service to remove the Pain Point.

# data[].attributes.body
Put yourself in customer's perspective and define 1 Pain Point during "Purchase" stage. Provide Solution / Service to remove the Pain Point.

# data[].attributes.body
Put yourself in customer's perspective and define 1 Pain Point during "Use" stage.  Provide  Solution / Service to remove the Pain Point.

# data[].attributes.body
Put yourself in customer's perspective and define 1 Pain Point during the "COMPARE" stage.  Provide Solution / Service to remove the Pain Point.

# data[].attributes.body
Put yourself in customer's perspective and define 1 Pain Point during "Purchase" stage. Provide Solution / Service to remove the Pain Point.

# data[].attributes.body
Put yourself in customer's perspective and define 1 Pain Point during "Use" stage.  Provide  Solution / Service to remove the Pain Point.