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3. Provide content to let cutomers show off

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4  Show what is popular or common behaviour

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5 Sending A friend to the APP

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- Generate Content like Stories, Artist work using the brand's products, online workshop to continuously engage the community of clients.
- Generate a place for customer to show before and after using brand product.
-  Seek clients' permission to repost their testimonials / Instagram posts on the company's social account.
- Have customer to hashtag and tag us.
- For individuals who made their own designs, they could market their own designs. Platform for their products.

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- Generate Popular items for suggestive buying. When in the app - show what is popular  or common behaviour and can provide suggestion to up tier.
- Cross sell before checkout by suggesting to users to uptier their ==
- Page for friends of the brand to make recommendation or testimonials

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WOM referred.
incentivise both parties to spend with the brand
Artist collaboration to provide free designs
Express Yourself Contest