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children and young people (CYPMHS）
-https://www.nhs.uk/using-the-nhs/nhs-services/mental-health-services/children-and-young-peoples-mental-health-services-cypmhs/

What to do if you’re a young person and it’s all getting too much
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https://www.england.nhs.uk/blog/what-to-do-if-youre-a-young-person-and-its-all-getting-too-much/

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1. a short quiz
- help the user to realize their mental health situation

2.anonymous chat room
-A place user can talk about their stress and help each other

3.profile page

4.mood post page
-user can post their mood, a place only to record their mood

5.appointment page
-user can book an appointment ask to talk to the professional etc.

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Young Minds

Power2

Mind

Samaritans

UK Youth

Choose one and research what they are doing to help with mental health issues for young people. Analyse the facts they are considering for their approach and analyse what you think is effective and not effective about their movement. Consider visual aspects as well.

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https://www.instagram.com/youngmindsuk/
This charity has 101k followers, it is a really big charity. They post quotes, illustration, videos. I think this charity is a good case. When viewers see these posts, pictures and videos bring a lot of visual impact. It delivered energy and ideas very well.

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https://www.instagram.com/explore/tags/helloyellow/
I think this is a success hashtag, people do share their positive energy with this hashtag.

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https://docs.google.com/forms/d/1FlnN6gmbO7BRn507xkiRfVxm34Br4MZPZaMBy16VIe4/prefill

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I think this one really fit our idea, do not struggle in silence, do not keep everything of your own. People need to talk about their own, need to speak of themselves. Do not just stay alone, get someone to talk with, find a place to vent.

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- itscalm

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https://www.betterhelp.com/

This is the website to help u find the professional counselors to deal with your stress, more like give you the solution. The user do the quiz first then the website will match the user to a counselor.

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A place people can talk, can get energy from, can feel be united.

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I tried to do some set of group of colour pallet.
I think we need to use some colour which can make people feel positive, energy, hope etc.
I tried few warm colour like orange, pink yellow, and blue, green can bring the calm.
Idea of the colour pallet can be two colour be the base colour and the other can stand out.

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Do a survey about what kind of mental or psychological problems are bothering everyone

We are now affected by covid 19, how does this affect everyone’s mental health?

What they will do when they have this bad mood or problems?

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inclusive, approachable, relatable to young audience, neutral, positive

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https://www.power2.org/

They do have a big data support about social impact.
https://www.power2.org/impact-dashboard

Because of the pandemic, they have a block about people sharing their life experiences during the lockdown period, by sharing different things and feelings, helping everyone through this difficult period together, and providing spiritual support.
https://www.power2.org/Listing/Category/life-in-lockdown

This is a video about a live talk of young people during the lockdown period.
https://www.power2.org/news/daily-mirror

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https://www.instagram.com/power2org/

They are more sharing about the events and how power2 effect people. I think they have done a good job in promoting and building brand image.

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https://www.behance.net/search?search=mental%20health

This is a search result through behance on mental health.
It's interesting to look at for the colours used by designers to associate with mental health.

Ive found that they often use bright, pastel like colours as you can see from the screen shot. This is something to consider with our own content and logo design.

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I chose to explore fonts that had properties that reflected the values of our campaign - approachable, neutral. a2, a3 and d3 are good examples of this. I also wanted to find fonts that could represent the audience we're targeting with the campaign - young people. Therefore I chose fonts with a touch of quirkiness to represent the rebelliousness. e.g. a2, b2, d1.
C1 and c3 were chosen because they looked quirky but also quite digital, which I thought represented young people in relation to their digital way of life.
My favourite font is d3. It has properties that represents the campaign's values and the target audience. It also looks sophisticated but with a very subtle variation in contrast, which creates the quirkiness.

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The development starts at a1 and goes down to d1, then goes to a2 and downwards.
I created this arrow shape to symbolise moving on, looking to the future and signifying that there are better times to come - these are some of the messages we are trying to bring across with the campaign. The shape is also a reference to the mathematical symbol, meaning that it's trying to emphasise the message of the text 'its calm'.
My favourites are c1 and c2 - c2 I think is the most universal

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I designed a little graphic to grab the attention of the audience, this can be used on leaflets or anything physical the brand uses to market.

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Presentation foundation/contents

introduction to gen z

digital natives

what’s different about gen z to previous generations

identifying the issues gen z faces

uncertainty in life/ life path

many opportunities, no guidance

youth mental health

statistics - this will give evidence that mental health is a big issue and is a basis for why we’re choosing mental health issues

bibliography

possible reasons to why mental health issues are so high

primary research - questionnaire

researching existing organisations that tackle mental health

charities on the padlet

what they do well/ what they don't

what can we do?

campaign

create certainty and positivity

guidance

Its calm

our values

mind map: raising awareness, signpost recources, de-stigmatising mental health, creating common ground/unity within gen z

stakeholder map?

Logo designs - what image are we trying to create

Outcomes

Campaign - what type of campaign we want to be

Social media - hashtag, brand identity imaging (colours...

School workshops - packages and props, brand representatives

Advert - video, posters

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Young lewisham project is a community organization for young people funded by lewisham council.
what they do?
They provide vocational courses and recreational activities to re engage young people increasing their confidence and well being as well as improving their social skills
Why
Looking into this type of organization is helpful because its already investing into Gen z it doesn't exactly relate to mental health it implements avenues for young people to feel safe and with our campaign we can look into how we could accommodate this organization with out take of mental health and Gen Z

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In 1974 a group of Lewisham residents were frustrated by the fact that a few of the young people in their neighbourhood were becoming involved in anti-social behaviour and getting into trouble with the police; stealing motorbikes was a big problem.

The residents knew that this behaviour was lagely because the young people had nothing to do. It was then that one of the residents came across a project in Birmingham that had set up a workshop for young people so that, instead of stealing motorbikes, they would do them up. Together the local residents turned one of their garages into a small workshop and encouraged the local youths to come along and learn the basics of mechanics. The Young Lewisham Project was born.

The Here and Now

The Young Lewisham Project offers a wide range of supportive alternative vocational programmes to young people who may not be achieving in mainstream education. We deliver projects, activities and trips during term time and over the weekend, although we do not replace statutory provision.

Programmes take place each week on our site in our workshops, activities include motorbike mechanics & bicycle maintenance, woodwork, furniture restoration and upcycling, art and crafts, gardening and allotment work and cooking. Residential trips and off site activities also take place throughout the year. We work with up to 200 young people each year who are referred by partner agencies.

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In 1974 a group of Lewisham residents were frustrated by the fact that a few of the young people in their neighbourhood were becoming involved in anti-social behaviour and getting into trouble with the police; stealing motorbikes was a big problem. The residents knew that this behaviour was lagely because the young people had nothing to do.

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Deloitte, is a multinational professional services network.

Deloitte provides a lot of analytics of data about mental health of  generation z and millenials. comparing the 2 generations you can see generation Z our main focus is clearly much more impacted mentally.
This infographic is a perfect example of how gen z has been impacted and has a good use of visual language (colours/layout/type)
which is communicated clearly to the target audience and these are one the important components that a campaign like calm should have.

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The COVID-19 pandemic has ushered mental health to the forefront of the public's consciousness. However, mental health was a massive challenge before the pandemic as well. The 2020 Deloitte Global Millennial Survey, conducted both before and after the start of the pandemic, serves to confirm this. The primary survey, conducted before the global spread of COVID-19, reveals that even before the pandemic, a large number of millennial and Gen Z workers were frequently suffering from stress and anxiety - common factors that contribute to mental health. Yet, stress levels fell for both generations in the second survey (or "pulse" survey) conducted between April and May 2020, possibly due to an increase in remote working and a general slow-down of life. Despite the slight decline in anxiety during the pandemic, both parts of the Deloitte survey confirm that young people are highly stressed.

These generations' uncomfortably high levels of tension and unhappiness are likely byproducts of the uneasiness and pessimism exposed by last year's Millennial Survey. Climate change, the welfare of their families, financial stability, health care and long-term career prospects were identified as huge concerns before the pandemic. Poor work/life balance and the inability to be their authentic selves also weighed on respondents. Because millennials and Gen Zs together account for most of the global workforce, their mental health issues present an enormous challenge for employers around the world.

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White paper on millennials, Gen Z and mental health

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The COVID-19 pandemic has ushered mental health to the forefront of the public's consciousness. However, mental health was a massive challenge before the pandemic as well. The 2020 Deloitte Global Millennial Survey, conducted both before and after the start of the pandemic, serves to confirm this.

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In this source below the APA display an infographic of gen z being compared to the other generations and they speciffically highlight gen z because there metal health is poor.
what i like about this infographic is its has  very simple layout and the bold letters stand out as well as the colour choice.
This is an good example of how keeping ideas simple and clear for your target audience especially for a campaign communicating with the target audience.

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Storyboard for Its Calm Campaign (very rough)

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Storyboard for Its Calm Campaign (very rough)

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The term refers to young adults being more prone to taking offence and being thin-skinned compared to previous generations, aimed at under-30s in the 2010s.
‘Snowflake’ was one of the Collins Dictionary’s 2016 words of the year, along with ‘Brexit’, ‘hygge’ and ‘Trumpism’.

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"You are not special. You are not a beautiful and unique snowflake. You are the same organic and decaying matter as everyone else" - Fight Club 's Tyler Durden bluntly informs us.

One of the words to make its entry into the 2016 Collins English dictionary, the term 'snowflake' is often used as a derogatory shorthand to refer to millennials, a generation said to be easily offended, attention-seeking and lacking resilience. Often lumped together with the words 'liberal', 'political correctness', 'safe space', and 'identity politics'; snowflakes are accused of living in a bubble of righteousness, and shutting down free speech when it comes into conflict with their own opinions. While this term cuts across a generational divide, millennials being accused of being weaker than previous generations; it is also a politically-charged insult, most often hurled at the left by conservatives.

The word 'snowflake' itself refers in part to the uniqueness of each snowflake, the idea being that each and every one of us is special. Snowflakes are also delicate and fragile, a metaphor suited to the overly-sensitive and sheltered nature this group is accused of embodying. The term became especially popular after campus clashes in the US, most notably a 2016 confrontation between Yale students and head of College Nicholas Christakis and his wife Erika over Halloween costumes perceived as cultural appropriation. The student outrage was sparked by an email sent by Erika questioning the administered demand that students be wary of culturally-insensitive Halloween costumes. While she acknowledged the importance of respecting personal feelings and cultural traditions, her issue lay in the imposition of costume guidelines on students, robbing them of their capacity to make their own informed and moral decisions. As the Christakis couple argued that this topic should be debated in a free and intellectual way, students accused them of disregarding their feelings, claiming that the college no longer felt like a 'safe space' or 'home'.

"...the term 'snowflake' is often used as a derogatory shorthand to refer to millennials, a generation said to be easily offended, attention-seeking and lacking resilience."

Other campus uproars have taken place across the US, and increasingly across the UK to defend a 'no-platforming' policy preventing speakers perceived as having offensive views from speaking at universities. Stoked by the outrage (and coverage) engendered by controversial comments, the Oxford Union in contrast makes a point of emphasising the 'non-PC' nature of some of the speakers it invites. Whether or not we agree with the provocative tactic of providing a platform for controversial ideas; shutting down public figures whose views diverge from our own simply gives more credence to the accusation of snowflakes living in their own sheltered echo chambers, in which opposing opinions are quelled rather than debated.

Snowflakes are also branded as overly self-entitled, averse to any form of criticism and holding the belief that their emotions take precedent over discussion. Without undermining the importance of being in touch with one's feelings or engaging in self-care, the fact remains that resilience is an important skill, especially when the time comes to leave the education 'bubble' and face the 'real world'. Millennials are not endowed with less intelligence than previous generations, but perhaps what they lack is thicker skin. Constructive criticism shapes character and performance, and taking it as a personal offence inhibits self-improvement and illustrates a form of close-mindedness which is unlikely to be seen in a positive light by employers.

"... many critics worry that the snowflake generation has taken this too far, finding constant cause for offense and victimisation - 'whining' rather than acting."

Faced with an uncertain world in which Trump, Brexit, and global warming are a worrying backdrop to personal factors of student debt, precarious job prospects, and increasing rent prices, millennials may have it harder than the baby boomer generation which preceded them. This propensity for sensitivity is therefore justified by some as a response to an overwhelming avalanche of information regarding the worrying state of the world - the argument that 'things are better than they used to be' doesn't resolve current issues, relayed daily through the inescapable realm of digital notifications. Indeed, mental health statistics present a bleak picture for this generation, for which diagnoses of depression have increased in past decades. Beyond stereotypes therefore, it seems that some of the concerns raised by millennials are more serious than a shortage of avocadoes for their avo-toast.

As the well-known feminist slogan goes 'the personal is political', and taking widespread issues personally may indeed hold the potential of instigating change. But is crying over Brexit really the best way to ignite a transformation on the political stage? The world we live in today is far from a perfect and easy one to navigate, and in this context, outrage does not seem to be a misplaced sentiment. However, many critics worry that the snowflake generation has taken this too far, finding constant cause for offense and victimisation - 'whining' rather than acting.
Photo credit: Alisdare Hickson

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Who is the snowflake generation and why are they fun to hate? - The Oxford Student

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"You are not special. You are not a beautiful and unique snowflake. You are the same organic and decaying matter as everyone else" - Fight Club's Tyler Durden bluntly informs us. One of the words to make its entry into the 2016 Collins English dictionary, the term 'snowflake' is often used as a derogatory shorthand [...]