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Jimmy
Emma
Lisa
Felix

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Alina Bathe
Elena Strel
Benjamin Jatta
Amelie Lenthe

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Airbnb

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Lego

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Disney

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Netflix

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- Born in San Francisco
- Born Digital

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The major internationalization challenges for Airbnb have been issues relating to regulation, imitation and localizati

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Netflix

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AirBnB became famous for its community-based online platform for listing and renting local homes worldwide.
Nowadays, customers can also book activities and experiences via the platform

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Motivation and Process of Digitalization

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Motivation and Process of Digitalization

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Back in 2019 Disney’s streaming distribution deal with Netflix was coming to an end. The Walt Disney Company’s Media and Entertainment Distribution division decided not to look for a new distribution deal. Instead they wanted to distribute their own content themselves. This birthed the Disney+ platform with a Disney-branded streaming service. Disney took this opportunity to establish themselves as platform owners in the streaming services marketplace.

Disney left the Netflix Platform as a complementary actor, and then constructed an ecosystem of their own in which they had more leverage. Disney+ now hosts the content of theirs that Netflix had previously distributed. Their platform boasts the Disney, Pixar and Marvel films to expand the variety of content they can offer potentially new customers – and those customers who may move from the Netflix platform to the Disney+ platform in order to continue accessing Disney films and series.

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Distribution between three branches:
-Production: Walt Disney Studios
-Distribution: Disney+
-Amusement: MyMagic+ (Disneyland)

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Focus on physical presence (dvd distribution) to full digital focus ( online streaming only).
For employees there is no physical contact with the consumer , the logistics department is fully removed.
Updated software developers.
Netflix moved away from effectively a “decentralized” model (fulfillment centers, slow product innovation) to a “centralized” model of cloud-based streaming.

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Main office in California, with country offices all over the world

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Around 2000, the LEGO Group had instituted a business initiative called "LEGO Light" to implement SAP and underlying technology infrastructure as a common technology platform across the business. The main objective had been to induce globally consistent and reliable information by standardizing processes primarily within finance and sales.

In 2008, the LEGO group consolidated multiple HR platforms into a single global platform.

In 2009 the company started implementing a global manufacturing platform called Combi 2.

In 2011, the LEGO Group further extended its enterprise platform with a new product lifecycle management (PLM) system. It allowed better master data management in the supply chain, better management of the costs and manufacturing implications, and eventually more informed decision making.

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Netflix has no specific main destination as it is a streaming service. it offers it serfvices to more than 190 countries as its main office is located in california.

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Subscription model - films/series/videos

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Netflix was the first mover. As soon as the internet speed was sufficiently develóped for streaming for streaming they started their service

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Netflix 2007
Hulu launch 2008
Amazon prime video 2016
Disney+ launch 2019

Disney turning digital with Disney+ can be seen as a follower move after proven success from market leaders such Netflix and Hulu. Disney saw the necessity to digitalise in this way after seeing the success of its own films and shows streaming on Netflix. In this way Disney can learn from the mistakes of the leaders of the industry and is indeed projected to outlive most of its competitors. Disney’s timing with Disney+ thus can be called a follower and not a fast follower as might be in the case of Amazon prime video.

The highest moneymakers for streaming service have often been content that has been produced by the streaming platform themselves. In this way Disney has a large advantage over its competitors due to its experience in film and tv long before streaming existed. This means that as a follower it has enough power to catch up quickly rather than lagging behind.

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Online tool that allows users to build lego on their computers, using digital Lego bricks. Using this app, you can send your design to the Lego website, where you can order your creation.

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Lego stores are using digital solutions to enhance personalization and customer experience 

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Lego stores are using digital solutions to enhance personalization and customer experience 

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The first hubs were in Enfield (US), London (UK), Shanghai (China), and Singapore

The Lego Group currently operates 138 retail stores globally, with most of those located in the US with 83 stores, the UK with 14, and Germany with 11.

There are also eight LEGOLAND theme parks around the world: based in Windsor, Florida, California, Japan, Malaysia, Billund, Dubai and Germany.

Lego opened a factory in Jiaxing, China in 2016 in order to compete with local companies and reduce costs. Lego has managed to create a consistently impactful brand across many international markets by combining savvy localised marketing with a strong commitment to its values.

= Coordinated federation

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- Game: Life of George: involving a physical LEGO set and a mobile app to challenge kids to solve problems by combining physical and digital play

- LEGO DIMENSIONS: science-fiction action-adventure video game featuring the characters and contexts of franchises such as Back to the Future, Ghostbusters and The Simpsons.

- LEGO Minecraft

- Fan can propose projects. Any product that achieved over 10k votes went on to be approved and developed by the LEGO Group

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By Alessia, Felix Reis, Gustavo, Lavínia, Oriane