# data[].attributes.body
Material UI vs Bootstrap: A Detailed Comparison | by Sasha Andrieiev | UX Planet

# data[].attributes.attachment_link.title
Material UI vs Bootstrap: A Detailed Comparison

# data[].attributes.attachment_link.description
Our current generation of millennials craves instant gratification, which is evident in our fast-paced society and how we use the Internet…

# data[].attributes.attachment_link.description
Today, every second on Spotify, more than 30,000 people start playing the same song as someone they've never met. Check it out #ListeningTogether

# data[].attributes.body
Michael Driver | Dribbble

# data[].attributes.attachment_link.description
Michael Driver | Hello! I'm Mike, a London, based freelance illustrator, currently represented by Folio Illustration agency. https://michaeldriver.bigcartel.com | Connect with them on Dribbble; the global community for designers and creative professionals.

# data[].attributes.body
Travel Application Projects | Photos, videos, logos, illustrations and branding on Behance

# data[].attributes.body
Travel Application Projects | Photos, videos, logos, illustrations and branding on Behance

# data[].attributes.body
Travel Application Projects | Photos, videos, logos, illustrations and branding on Behance

# data[].attributes.body
Culture Montréal on Behance

# data[].attributes.attachment_link.readable_text
À l'aube de son 15e anniversaire, Culture Montréal avait besoin d'un second souffle afin de se doter d'une image de marque inspirante, comme les grands dossiers sur lesquels elle réfléchit, se concerte et intervient. Regroupement indépendant qui reconnaît le rôle fondamental de la culture dans le développement de Montréal, la nouvelle identité devait appuyer sa noble mission. Nous avons développé un système graphique modulaire, s'adaptant aux grands dossiers qu'elle mène de front et à l'image de cette ville qu'elle contribue à faire briller.

We like our city. We were in luck.

On the eve of its 15th anniversary, Culture Montréal needed a hand to give its brand image the same inspirational energy that animates the key areas of activity in which it develops, organizes and takes action. An independent collective that champions the indispensable role of culture in the development of Montreal, its new identity had to underpin this noble mission. Mission accepted, results delivered. The image we produced packs a super-charged jolt, adapting to the different activities and reflecting back the vibrant city that Culture Montréal helps promote.

# data[].attributes.attachment_link.description
À l'aube de son 15e anniversaire, Culture Montréal avait besoin d'un second souffle afin de se doter d'une image de marque inspirante, comme les grands dossiers sur lesquels elle réfléchit, se concerte et intervient. Regroupement indépendant qui reconnaît le rôle fondamental de la culture dans le développement de Montréal, la nouvelle identité devait appuyer sa noble mission.

# data[].attributes.body
HONVIET CULTURE FESTIVAL on Behance

# data[].attributes.attachment_link.readable_text
Việt Nam có một nền văn hóa phong phú và đa dạng trên tất cả các khía cạnh, người Việt cùng cộng đồng 54 dân tộc có những phong tục đúng đắn, tốt đẹp từ lâu đời, có những lễ hội nhiều ý nghĩa sinh hoạt cộng đồng, những niềm tin bền vững trong tín ngưỡng, sự khoan dung trong tư tưởng giáo lý khác nhau của tôn giáo, tính cặn kẽ và ẩn dụ trong giao tiếp truyền đạt của ngôn ngữ, từ truyền thống đến hiện đại của văn học, nghệ thuật.

HONVIET CULTURE FESTIVAL ra đời từ mong muốn gìn giữ và bảo vệ những nét đẹp văn hoá đặc trưng của Việt Nam trải dài từ Bắc vào Nam, và quảng bá đến với cộng đồng trong nước và quốc tế. Lễ hội được tổ chức hàng năm, giới thiệu, triển lãm các tác phẩm, công trình nghiên cứu về văn hóa, nghệ thuật, phong tục, lễ hội,... cùng với đó là các hoạt động trình diễn, biểu diễn các loại hình nghệ thuật khác nhau. ​​​​​​​

# data[].attributes.attachment_link.description
Việt Nam có một nền văn hóa phong phú và đa dạng trên tất cả các khía cạnh, người Việt cùng cộng đồng 54 dân tộc có những phong tục đúng đắn, tốt đẹp từ lâu đời, có những lễ hội nhiều ý nghĩa sinh hoạt cộng đồng, những niềm tin bền vững trong tín ngưỡng, sự khoan dung trong tư tưởng giáo lý khác nhau của tôn giáo, tính cặn kẽ và ẩn dụ trong giao tiếp truyền đạt của ngôn ngữ, từ truyền thống đến hiện đại của văn học, nghệ thuật.

# data[].attributes.body
FESTIVAL ĐỜN CA TÀI TỬ | Tiếng Vọng Phương Nam on Behance

# data[].attributes.attachment_link.readable_text
"FESTIVAL DAN CA TAI TU 2021" is an annual program that takes place every two years to honor and preserve the artistic and cultural values of the Southern Don Ca Tai Tu.

"VOICE OF THE SOUTH" is the theme of the Festival to be held in 2021. With the desire to bring back the "echo" from the ancient music and lyrics echoing to the modern era with a new, more modern perspective but still retain the spirit of Don ca tai tu.

# data[].attributes.attachment_link.title
FESTIVAL ĐỜN CA TÀI TỬ | Tiếng Vọng Phương Nam

# data[].attributes.attachment_link.description
"FESTIVAL DAN CA TAI TU 2021" is an annual program that takes place every two years to honor and preserve the artistic and cultural values of the Southern Don Ca Tai Tu. "VOICE OF THE SOUTH" is the theme of the Festival to be held in 2021.

# data[].attributes.body
Vietnam Festival of Creativity & Design 2020 on Behance

# data[].attributes.attachment_link.title
Vietnam Festival of Creativity & Design 2020

# data[].attributes.attachment_link.description
Vietnam Festival of Creativity & Design (formerly known as Vietnam Festival of Media & Design) is a series of inspirational, informative events, and diverse creative experiences initiated by RMIT University Vietnam. Following its success in 2019, VFCD 202…

# data[].attributes.body
Culture Trip: a business model combining media and travel | by Global Editors Network | Global Editors Network | Medium

# data[].attributes.attachment_link.readable_text
GEN spoke with Dmitry Shishkin, Chief Content Officer at Culture Trip to learn more about the startup's monetisation and editorial strategies. The startup has secured 100$m in funding and reaches about 18 million users per month. Shishkin says the goal is to build "an editorially powered online travel business". He tells us more about how Culture Trip earns money from both media and travel sectors, and what steps it plans to take next. We also asked him the inevitable question - about being part of a travel business in light of rising climate crisis.

Attend a GEN study tour and stay in the vanguard of the field! The November study tour includes a visit to Culture Trip's office in Tel Aviv.
GEN: The media, travel and entertainment environments are highly saturated, but Culture Trip has seen significant growth over the years, securing over 100$m in funding. What makes the experience of a Culture Trip user so unique?
Dmitry Shishkin: You are correct, but only in part. All these segments, media, travel, entertainment, are indeed saturated, but only if you approach them separately. Culture Trip wants to win in the overlap between them, that intersection is something we want to properly own. Editorially, the fact that the bulk of our output is created by local creators is a big differentiator. We commission content from them about the places they live in, love dearly and know intimately. That authenticity and originality is a big draw. Doing travel content is not enough on its own, so creatively we always try to add an additional cultural layer responding to different user needs. And more generally, Culture Trip's business proposition provides a full-funnel experience for a user, from inspiring them to travel using our content, to helping them plan their trip and then to actually booking with us sets us aside in a very meaningful way.

Editorially, I am convinced that we are best placed to capture dramatic societal changes - globalisation, migration, 'third culture kids' - and the way they fuel cultural curiosity, which in turn is inherently linked with travelling. The motto on our front page - Created for the curious - sums it well.
What is the difference between Trip Advisor - almost twenty years old - and Culture Trip?
Some travel players focus on providing inspirational content, others, like TripAdvisor are better placed to deliver practical information at the planning or booking stages. Culture Trip's main USP is that we offer both sides of the equation - highly creative, localised content that connects travel inspiration with the 'how to', at a global scale. There are of course many other players out there, some do a bit of content, some don't, some try to do only one thing really well - we are attempting to build an editorially powered online travel business.
Who is your primary audience and which cities get most hits? Have you had to adapt or change any of the services offered based on trends in user engagement and practices?
The audience comes from English-speaking countries, and when it comes to the most popular destinations, then many of them are quite obvious, global cities - NY, LA, London, Paris, San Francisco, Tokyo, many other European capitals. Having seen an audience of around 18 million using our platform each month - from US, UK and the rest of the world - we know a lot about it, but of course, we are only starting.

We serve an open, multinational world, yet even from my time with BBC World Service and now at Culture Trip, I appreciate very well that young audiences from all corners of the globe, while diverse in appearances, cultures and beliefs, are often driven by similar things - a desire to explore, to be connected, to properly understand, to feel like they belong. They may follow similar people on Instagram, have many friends in foreign countries, have that famous 'fear of missing out' - there are a lot of commonalities for us to work with. We learn from them and adapt appropriately.

A great example of this would be the introduction of a special taxonomy of 'content products', which has become a key pillar to our editorial work. Every piece of content about any city belongs to a specific user need and needs to be commissioned in a specific manner in order to keep users consume more and get around the site. We know which 'content products' convert users better and we are aiming to be much more granular about it.

Culture Trip gained 3.5 million Facebook followers in one year.

"On Facebook, our videos have been very successful - the social-friendly format and the travel topic, obviously, sit very well with younger audiences and the platform itself. The tone of voice played its role, I am sure, too."

Like all other content creation organisations (we obviously don't have a 'newsroom' in the purest sense of the word) we study our own performance and fine-tune it as we go along. It's early days yet - I've only been here for 7 months in the new role of Chief Content Officer. The key for us at the moment is to get the new creative strategy properly embedded into our commissioning, while data and business intelligence teams give us more granular insights to act on it.

Not every piece of content is created equally, of course, and not every bit converts people in a similar way or plays a similar role 'taking people down the funnel.' I see us becoming the world leader in appreciating and utilising content influence on travel booking business and people's preferences.
How do you seek to monetise content and what is the overall business model of Culture Trip? The company seems to be prioritizing travel-based business model - particularly with the launch of the new online travel booking system - over a media-based one.
The business we are building is a travel one and media one, so we earning money from both sectors. We recently launched our own online travel agency - which I actually used earlier this week to book my upcoming break in Tel-Aviv - that will allow us to offer our users who came to us for our content a chance to complete their travel planning with us, via a wishlist functionality content that helps people to orient themselves and plan their itinerary. However, we also have been quite successful recently with our branded content work for the likes of GoPro or British Airways. We are also experimenting with local and unique experiences in cities that would be offered to our audiences to buy too. Content is the anchor for all of these.

Let me explain what it looks like in practice. Take our homepage today - one of the profiled cities is New York, there are four articles to get people's attention but hundreds more in the archive), and all four of them represent different stages of travel and various parts of a travel funnel. 15 Reasons Why You Should Visit New York City at Least Once in Your Lifetime is an inspirational piece, A Guide to Brooklyn's Coolest Neighborhoods is an orientational one, 10 New York Restaurants For The Perfect Instagram Shots helps you to plan your days and finally 7 Places To Stay in New York With Mesmerizing Rooftop Viewsoffers you a fantastic selection of carefully selected hotels to book. We offer all you might need in one place, so you don't need to go to a dozen places to get your inspiration, booking and planning.
The content of Culture Trip is quite diversified - you produce animations, video series, original articles written by local freelancers as well as lots of listicles. Tell us about your content and editorial strategy. What's working best at the moment and what are your goals moving forward?
Different pieces of content, we call them 'content products', internally satisfy different user needs and serve a different purpose - from our wonderful animation and illustration (check out our short films promoting cities around the world) to monthly special reports, which in the last few months included Pioneers of Love to mark Pride at 50. Everything we do - from gifs to 10-min films - represent our brand and serve a purpose.

More generally, the creative strategy is quite simple but effective - we create stories inspired by travel seen through a cultural perspective and culture stories seen through the lens of travel. Every story regardless of format is based on a place or a location - places are an essential character to each of our stories. However, location-based storytelling isn't enough to describe what we do: we strive to bring a cultural or personal slant to each of our stories. Culture Trip has always been about off the beaten track and quirky, and we find what is unique and special to every location, well known or not.
You mentioned that Culture Trip does not have a 'newsroom', but how do you organise the curation and editing? How do you verify the information given by freelancers to prevent misinformation?
It's not a 'newsroom' in a sense that we don't deal with daily news, but it's very much a sophisticated editorial operation with data-informed commissioning, briefs, guidelines and editorial strategy documents shared with contributors, photo research done, video rights cleared, legal issues sorted - all you'd expect from a proper creative operation. We also have a crucial copy desk department in our workflow - where we check the facts, language, style etc - before anything gets published. Information about bookable places to stay comes from our partners, so it's all checked, too.
Do you partner with legacy media or digital news organisations?Are you in competition with the travel departments of news media or do you see them as partners?
Not yet, but we have had some interesting partnership and collaboration conversations and are open to more of course.

Travel & Tourism Contributed $8.8 Trillion to Global Economy in 2018

Early on in my career, I promised myself not to think too much about what competition does. If you speak with an original voice and produce relevant, useful and engaging content people will come and then return. I am certainly following what's happening in travel journalism around the world - like any other professional following their field - but I am not bothered by it if you see what I mean. The travel sector is one of the largest sectors in the world economy and with the growing middle class in developing countries, especially in China and India, we all will have enough to do, frankly.
In a recent interview How do you reconcile the business of Culture Trip - which is essentially about promoting travel - with the rising climate crisis? with Forbes, Kris Naudst, the Culture Trip CEO, spoke about plans to use AI for curating the articles. Can you tell us more about what will be the role of AI in providing the service?
That's actually one of the key reasons I joined Culture Trip. In my BBC years, I have always enjoyed working on the intersection of editorial, product and data and now I have a great chance to build on it. From better commissioning to demand dashboards, from automation in our processes to predictive content maintenance - machine learning will help us serve our audiences better and do things more efficiently. Content recommendation algorithms is a good example of it - the way we pull pieces from our vast archive and expose them to the audience, where it is most relevant. I can't wait for it to become a part of my daily editorial routine.

Dmitry Shishkin, Charlotte Daviau and Christina Poutetsi discuss 'Climate Change: time to adapt your travel and tourism section' at the GEN Summit 2019 in Athens

Our aim is to inspire people to go beyond their cultural boundaries and connect with the world around them. We want to help people engage more deeply in the places they are interested in, to inform and inspire them about other cultures, people and experiences. I think we need to be quite clear with ourselves - it's not our task to stop people from travelling, this will not happen.

The content on Culture Trip often focuses on the undiscovered or under-appreciated aspects of a location, whether it's exploring the literary history of a place or lesser-known artistic neighbourhoods. Our stories encourage visitors to go beyond congested popular tourist hotspots. We're also huge advocates for exploring your local neighborhoods and cities. Be a tourist in your home town to support local economies and lessen environmental impact.

Attend a GEN study tour and stay in the vanguard of the field! The November study tour includes a visit to Culture Trip's office in Tel Aviv.

We also take pride in working with our local contributors from around the world - this means in the overwhelming majority of cases we don't travel ourselves anywhere, we guide others to tell the best stories. We have also started commissioning sustainable travel pieces, too.

A good editorial example of this would be a special project we published for Earth day, where we explored the theme of sustainable cities through the lens of architecture, food, waste and green spaces - from the way New York is going back to its rural roots to the rise of Chinese eco-cities. Separately, t his piece describes the difference between green tourism, ecotourism and sustainable tourism, while giving the audience useful tips of travelling more responsibly.

# data[].attributes.attachment_link.title
Culture Trip: a business model combining media and travel

# data[].attributes.attachment_link.description
GEN spoke with Dmitry Shishkin, Chief Content Officer at Culture Trip to learn more about the startup's monetisation and editorial strategies. The startup has secured 100$m in funding and reaches about 18 million users per month. Shishkin says the goal is to build "an editorially powered online travel business".

# data[].attributes.body
Branding designed by Ze Paz → Art Direction & Design (zedapaz.com)

# data[].attributes.body
2021 Logo Trend Report | Articles | LogoLounge

# data[].attributes.attachment_link.title
2021 Logo Trend Report | Articles | LogoLounge Logo Design Inspiration and Logo Design Competition

# data[].attributes.attachment_link.description
Logo design article named 2021 Logo Trend Report

# data[].attributes.body
https://www.behance.net/gallery/22273131/KALAMATA21-European-Capital-of-Culture

# data[].attributes.attachment_link.description
Brand identity & landing page for Kalamata:21 European Capital of Culture / Candidate citywww.kalamata21.eu

# data[].attributes.body
Institut Valencià de Cultura on Behance

# data[].attributes.attachment_link.description
VALENCIAN INSTITUTE OF CULTURE:Starting from the premise that the new Valencian Institute of Culture covers different cultural areas, such as music, audiovisual/cinema, dance/theater, comprising several institutional entities, we needed a brand that too...

# data[].attributes.body
Creative Culture | Maximise your global strategy (creativecultureint.com)

# data[].attributes.attachment_link.readable_text
WHAT WE DO

Culture is constantly evolving, everywhere

Discover how we understand and apply cultural differences, drive relevance, optimise delivery and enhance local engagement with your customers and within your organisation.

Read, listen and watch

Interested in the latest local and global trends in consumer behaviour and marcomms?
Tune into our podcasts, download our white papers or watch recordings of our virtual events.

ALWAYS BE IN THE KNOW

Sign up to our regular insights and maximise your competitive advantage

WHO WE ARE

Curious by nature

Culture is made by people for people. It's about ideas, customs and behaviours. We draw upon the expertise of over 2,800 in-market specialists in over 120 countries to unearth cultural differences and insights, and turn them into opportunity. We believe in human intelligence. By people for people.

THE CULTURE TEST

How effectively are you navigating cross-cultural communications?

Assess your cultural awareness and transcreation set-up, and receive personalised tips to improve your processes and ensure your global messages resonates with local audiences.

CASE STUDIES

Our work at a glance

From granular industry or consumer insights to transcreation and semiotics, discover the depth of our cultural know-how and how we apply it across the realm of marcomms and advertising.

"Working with Creative Culture has been a refreshing experience in many ways. They truly understand that language is just one of many elements of culture, which is critical when adapting brand messaging to meet local cultural nuances and maximize impact with the community. What sets them apart as an agency partner is their ability to source deep cultural insights and nuances at the granular level and incorporate them into the brand ecosystem as human truths to ensure effective executions across all consumer touchpoints. They bring both the rigor and the empathy to the table."

Juan Boido, Former Jim Beam Global Brand Manager

WHAT IS CULTURE?

Insights into a key driver of behaviour

With insights from various experts, we looked into how industries are embracing different cultures and using culture as a tool to create a more connected world. Explore the different components of culture and behaviours, and how it impacts the way we see the world, from health outcomes and the perception of chronic conditions, to environmental concerns and the aging process.

# data[].attributes.attachment_link.title
Creative Culture | Maximise your global strategy

# data[].attributes.attachment_link.description
WHAT WE DO Discover how we understand and apply cultural differences, drive relevance, optimise delivery and enhance local engagement with your customers and within your organisation. Interested in the latest local and global trends in consumer behaviour and marcomms?Tune into our podcasts, download our white papers or watch recordings of our virtual events.

# data[].attributes.body
Adding an Itinerary feature to the Culture Trip app | by Nele Groosman | Medium

# data[].attributes.attachment_link.readable_text
For this challenge, we had 4 days to flex our new skills in Sketch by adding a feature to an existing mobile app. I chose The Culture Trip.

The Culture Trip is an app that wants to "inspire people to plan their trips, go beyond their cultural boundaries and connect with the world around them." It focuses on storytelling rather than "selling" (guided tours, experiences, tickets). Its target users are millenials.

The app is used as follows:

1. User searches for a city

2. User browses and reads articles of interest

3. User saves (bookmarks) articles and/or an individual activity/place/restaurant listed in the article to any of their "Wishlists"

So, what is missing?

Upon examining the app, I discovered quite some "missing" functionalities:

Not possible to organize Saved Places in any structured format

Not possible to move Saved Places between Wishlists

Not possible to remove Saved Places from Wishlist (you have to go back to the original article and unselect the bookmark there)

Not possible to collaborate on a Wishlist with friends

Not possible to view your Saved Places together on a map (i.e. no map view toggle available)

The decided t tackle the first missing functionality: the fact that it is currently not possible to organize your saved activities and places in a structured format. While the Wishlist feature does allow you to save everything you like, it quickly becomes a messy, endless list of bookmarked items. This does not provide a great user experience.

Culture Trip wants to help people to plan their trips. Unfortunately, I could not see how you would use the app to quickly relocate e.g. those 3 brunch spots you had saved some weeks ago.

I therefore decided to add a functionality which would allow users to create a trip itinerary, and be able to add their 'saves' / 'bookmarks' into categories and/or time slots.

For example, a user can create a category called "Breakfast options" and store all of the potential breakfast spots she's found there. For those who wanted to get even more organized, you could add certain cafes to Day 1-Breakfast, Day 2-Breakfast, and so on.

An additional functionality would be the option of adding your friends as collabotors.

To validate my hypothesis, I conducted some interviews with millennial travelers to better understand how they typically plan for a city trip. The vast majority said they did research beforehand, planned in a few key items, and preferred to leave the rest somewhat unscheduled and spontaneous. The majority of people mentioned that they did not know of a simple, straight-forward tool to share and store ideas with their co-travelers.

From here, I narrowed down the idea to creating a simple, uncomplicated 'scheduling' or 'itinerary' feature. The idea is that it would allow users to save and organize their finds and share this with their co-travelers.

The Jobs To Be Done (JTBD) helped me lay out the main, functional, emotional and social 'jobs' the feature would complete.

Next, I went on to create some low-fidelity wireframes to test out my concept and make sure it was easily understood.

Low-fidelity wireframes

At this point I moved on to Sketch!

I started by importing some screenshots to analyze the colors, typeface and icons, in order to set up the Design System.

# data[].attributes.attachment_link.title
Adding an Itinerary feature to the Culture Trip app

# data[].attributes.attachment_link.description
For this challenge, we had 4 days to flex our new skills in Sketch by adding a feature to an existing mobile app. I chose The Culture Trip. The Culture Trip is an app that wants to "inspire people to...

# data[].attributes.attachment_link.readable_text
The book "Nós Outros: caminhos individuais de uma trama coletiva", celebrates twelve years of the group Núcleo Ás de Paus and gathers texts by the members, which register memories and weave reflections about making theater from a collaborative perspective.
The project was created in partnership with Pablo Blanco and sought to express the work of the group that investigates the extension of the figure of the actor / actress through stilts, masks and sticks. In addition, we seek solutions to unify so many varied records and assist the reader in a temporal navigation through the personal reports of the authors while still expressing the aesthetic and poetic powers of the Núcleo Ás de Paus.
With the publication of the book, the group wishes to contribute to the promotion of theater research, in addition to recording the cultural and artistic memory of the city of Londrina.

# data[].attributes.attachment_link.description
The book "Nós Outros: caminhos individuais de uma trama coletiva", celebrates the twelve years of the group Núcleo Ás de Paus and gathers texts by the members, which register memories and weave reflections about making theater from a collaborative perspec...

# data[].attributes.body
Culture Trip Mobile App Redesign. Redesign of a popular travel app to… | by Esha Nambiar | Medium

# data[].attributes.attachment_link.readable_text
Redesign of a popular travel app to improve visibility, content discovery, conversion rate, engagement, credibility, easy adoption and acceptance.You can view the final prototype here

Culture trip is an app that lets users discover cities and experiences from the comfort of their homes. The idea behind this app is to inspire their users to go beyond their cultural boundaries and connect with the world...

# data[].attributes.attachment_link.description
Redesign of a popular travel app to improve visibility, content discovery, conversion rate, engagement, credibility, easy adoption and acceptance.You can view the final prototype here Culture trip is an app that lets users discover cities and experiences from the comfort of their homes.

# data[].attributes.attachment_link.readable_text
For this challenge, we had 4 days to flex our new skills in Sketch by adding a feature to an existing mobile app. I chose The Culture Trip.

The Culture Trip is an app that wants to "inspire people to plan their trips, go beyond their cultural boundaries and connect with the world around them." It focuses on storytelling rather than "selling" (guided tours, experiences, tickets). Its target users are millenials.

The app is used as follows:

1. User searches for a city

2. User browses and reads articles of interest

3. User saves (bookmarks) articles and/or an individual activity/place/restaurant listed in the article to any of their "Wishlists"

So, what is missing?

Upon examining the app, I discovered quite some "missing" functionalities:

Not possible to organize Saved Places in any structured format

Not possible to move Saved Places between Wishlists

Not possible to remove Saved Places from Wishlist (you have to go back to the original article and unselect the bookmark there)

Not possible to collaborate on a Wishlist with friends

Not possible to view your Saved Places together on a map (i.e. no map view toggle available)

The decided t tackle the first missing functionality: the fact that it is currently not possible to organize your saved activities and places in a structured format. While the Wishlist feature does allow you to save everything you like, it quickly becomes a messy, endless list of bookmarked items. This does not provide a great user experience.

Culture Trip wants to help people to plan their trips. Unfortunately, I could not see how you would use the app to quickly relocate e.g. those 3 brunch spots you had saved some weeks ago.

I therefore decided to add a functionality which would allow users to create a trip itinerary, and be able to add their 'saves' / 'bookmarks' into categories and/or time slots.

For example, a user can create a category called "Breakfast options" and store all of the potential breakfast spots she's found there. For those who wanted to get even more organized, you could add certain cafes to Day 1-Breakfast, Day 2-Breakfast, and so on.

An additional functionality would be the option of adding your friends as collabotors.

To validate my hypothesis, I conducted some interviews with millennial travelers to better understand how they typically plan for a city trip. The vast majority said they did research beforehand, planned in a few key items, and preferred to leave the rest somewhat unscheduled and spontaneous. The majority of people mentioned that they did not know of a simple, straight-forward tool to share and store ideas with their co-travelers.

From here, I narrowed down the idea to creating a simple, uncomplicated 'scheduling' or 'itinerary' feature. The idea is that it would allow users to save and organize their finds and share this with their co-travelers.

The Jobs To Be Done (JTBD) helped me lay out the main, functional, emotional and social 'jobs' the feature would complete.

Next, I went on to create some low-fidelity wireframes to test out my concept and make sure it was easily understood.

Low-fidelity wireframes

At this point I moved on to Sketch!

I started by importing some screenshots to analyze the colors, typeface and icons, in order to set up the Design System.

# data[].attributes.attachment_link.title
Adding an Itinerary feature to the Culture Trip app

# data[].attributes.attachment_link.description
For this challenge, we had 4 days to flex our new skills in Sketch by adding a feature to an existing mobile app. I chose The Culture Trip. The Culture Trip is an app that wants to "inspire people to...