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Yao Ming filming a shark fin soup campaign. 姚明參與反魚翅羹活動的拍攝。

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WildAid began its shark fin campaign in 2006. NBA All-Star Chinese basketball player Yao Ming joined calls to stop eating shark fin soup at a news conference on 2 August 2006.​
He has championed the conservation of sharks, elephants, and rhinos with messages that have reached hundreds of millions of people in China and around the world.

野生救援於 2006 年開始其魚翅活動。NBA 全明星中國籃球運動員姚明在 2006 年 8 月 2 日的新聞發布會上加入了停止食用魚翅湯的呼籲。
他倡導保護鯊魚、大象和犀牛，其信息已影響到中國和世界各地的數億人。

Source: https://wildaid.org/ambassadors/yao-ming/

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A Thai boy was holding the sticker about the anti-shark finning campaign. 一個泰國男孩正拿著關於反鯊魚鰭運動的貼紙。

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Animal rights advocates launched a nation-wide campaign against the sale and consumption of shark fins in 2013. The campaign dubbed "Fin Free Thailand" aims to encourage more businesses to ban shark fin soup and advises consumers to refrain from eating the dish by drawing attention to the environmental impact and health risk.​
動物權利倡導者於 2013 年發起了一場全國性的反對銷售和消費魚翅的運動。該運動被稱為“Fin Free Thailand”，旨在鼓勵更多企業禁止魚翅湯，並透過環境影響和健康風險，引起注意來建議消費者不要吃這道菜 。

Source: https://www.bangkokpost.com/learning/easy/335338/fin-free-thailand

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Japanese activists launched an outdoor protest of an alleged eco-friendly company on June 9. With 585 outlets worldwide, MUJI Inc. refused to stop selling shark fin soup.
日本活動人士於 6 月 9 日發起了對一家據稱是環保公司的戶外抗議。無印良品公司在全球擁有 585 家門店，拒絕停止銷售魚翅湯。

Source: https://whalesandmarinefauna.wordpress.com/2013/06/01/tokyo-activists-plan-protest-of-muji-japan-over-shark-fin-soup-special/

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After being targeted in a May 2016 protest at Hong Kong International Airport, Cathay Pacific in June 2016 announced they would stop shipping shark fin. ​
Anti shark fin protesters then also launched the campaign at the FedEx depot in Hong Kong's Kennedy Town 3 July 2016​
providing an alternative source of income for some of these shark fishermen.
國泰航空於 2016 年 5 月在香港國際機場成為抗議目標後，於 2016 年 6 月宣布將停止運送魚翅。
反魚翅抗議者隨後也在 2016 年 7 月 3 日在香港堅尼地城的聯邦快遞倉庫發起了運動

Source: https://wildaid.org/protesters-target-cathay-pacific-over-shark-fin-shipments/

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HONG KONG SAR (July 3, 2016) — Activists dressed in blood-stained shark costumes demonstrated Saturday outside a Hong Kong SAR FedEx to protest the company’s continued shipments of cruel and unsustainable shark fin.
香港特別行政區（2016 年 7 月 3 日）——週六，身著染血鯊魚服裝的活動人士在香港特別行政區聯邦快遞外示威，抗議該公司繼續運送殘忍且不可持續的魚翅。
Source: https://wildaid.org/hong-kong-sar-protesters-target-fedex-over-shark-fin-shipments/

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WILDAID HONG KONG SAR

HONG KONG SAR (July 3, 2016) - Activists dressed in blood-stained shark costumes demonstrated Saturday outside a Hong Kong SAR FedEx to protest the company's continued shipments of cruel and unsustainable shark fin.

With over 100 million sharks slaughtered annually - in large part driven by consumer demand for shark fin soup in Hong Kong SAR and mainland China - many shark species are being driven towards extinction. Hong Kong SAR has accounted for half of the global shark fin trade over the past 15 years.

Though demand for shark fin soup has recently declined, FedEx has entrenched its position and has yet to respond to a global petition with nearly 300,000 signatures calling on FedEx to STOP Shipping Shark Fin. The carrier's stance puts it at odds with a growing number of companies that have adopted shark fin free policies: 36 global commercial airlines have now banned shark fin shipments, as have 16 out of 20 worlds largest container shipping lines. FedEx's primary competitor, UPS, banned such shipments last August in response to significant pressure from conservation groups including WildAid.

"Logistics companies like FedEx provide critical links in a long supply chain from the illegal fishing boats in far away oceans to the mouths and throats of Hong Kong SAR consumers," said WildAid Hong Kong SAR's Alex Hofford. "We urge FedEx to do the right thing, and take a bold step to protect sharks - just as UPS did so in 2015, and Hong Kong SAR's flag carrier Cathay Pacific did last month. "

Only eight shark species are regulated by the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), and five of these only since September 2014, yet the illegal trade in these species is rife. The discovery of CITES-listed endangered hammerhead shark fins being smuggled from Costa Rica to Hong Kong SAR inside large UPS consignments of non-CITES listed silky sharks was a scandal last year that led to UPS banning all shark fin shipments.

These same issues also present the same problem for FedEx, and as a result, it's unclear how the company can be certain that it's adequately enforcing CITES regulations. It's also unclear how accurate the visual inspections by FedEx can be as part of the enforcement process. According to the UPS shark fin ban commitment statement, the potential for misidentification presented an unacceptable business condition. FedEx should also ban shark fin shipments for these same reasons.

Stay in touch and get the latest WildAid updates.

About WildAid

WildAid is a non-profit organization with a mission to protect wildlife from illegal trade and other imminent threats. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $308 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
Journalists on deadline may email communications@wildaid.org

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Hong Kong SAR Protesters Target FedEx Over Shark Fin Shipments - WildAid

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WILDAID HONG KONG SAR HONG KONG SAR (July 3, 2016) - Activists dressed in blood-stained shark costumes demonstrated Saturday outside a Hong Kong SAR FedEx to protest the company's continued shipments of cruel and unsustainable shark fin. With over 100 million sharks slaughtered annually - in large part driven by consumer demand for shark fin ...

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Shark fin protest draws 50 activists outside HKU Maxim's (branch of popular restaurant chain in Hong Kong).  Maxim's then agreed in January 2020 to take shark fin off its menus.​

魚翅抗議活動在香港大學美心餐廳（香港流行連鎖餐廳的分店）外吸引了 50 名活動人士。 美心隨後於 2020 年 1 月同意將魚翅從其菜單中移除。
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Source: https://wildaid.org/hong-kong-restaurants-take-shark-fin-off-the-menu/

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Project Hiu (hiu is Indonesian for shark) in 2018 to try to replace the trade by employing fishermen to help run sea activities for tourists instead.
2018 年的 Hiu 項目（hiu 在印度尼西亞是鯊魚的意思）試圖通過僱用漁民幫助遊客開展海上活動來取代貿易，為其中一些鯊魚漁民提供替代收入來源。

Source: https://projecthiu.com/

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Tracking illegal fishing? There’s (finally) an app for that.
Meaghan Brosnan remembers first boarding illegal fishing vessels off Alaska more than a decade ago as an active-duty officer in the Coast Guard, clad in a dry suit and armed with a pen and paper to record violations.
The maritime officers who patrol the most vulnerable parts of the ocean, from the Galapagos Islands to the coasts of Africa, haven’t always operated with the most advanced technology. That’s set to change when some of them soon get an upgrade: a smartphone app, designed to be the first of its kind to be widely available and linked to a massive database of past fishing violations.
The app, named O-FISH, was built to be used by rangers who enforce fishing restrictions in dozens of protected marine areas, allowing them to search for and enter information about unlawful fishing even when they’re in remote spots not connected to the internet.

追踪非法捕魚？ 可以用應用程序。
Meaghan Brosnan 記得十多年前第一次登上阿拉斯加附近的非法漁船時，他是海岸警衛隊的現役軍官，身穿乾式潛水服，手持筆和紙記錄違規行為。
從加拉帕戈斯群島到非洲海岸，在海洋最脆弱地區巡邏的海事官員並不總是使用最先進的技術。 當他們中的一些人很快得到升級時，這種情況將會改變：一個智能手機應用程序，旨在成為同類中第一個廣泛可用的應用程序，並鏈接到一個龐大的過去捕魚違規數據庫。
這款名為 O-FISH 的應用程序旨在供在數十個受保護海域執行捕魚限制的護林員使用，使他們即使在未連接到互聯網的偏遠地區也能搜索和輸入有關非法捕魚的信息 .

Source: https://wildaid.org/tracking-illegal-fishing-theres-an-app-for-that/

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Hong Kong artist Fiona Sit, collaborated with @WildAidHK and @WhiskersNPaws ,supporting finless wedding banquets in the advertisement.
In the video, she told about a story of a whale shark who swims 19,000 kilometers to find it’s mate, but in the process, the whale shark is caught by fishermen and it’s fin is cut off before being discarded back into the ocean to die.

香港藝人薛凱琪與@WildAidHK 和@WhiskersNPaws 合作，支持廣告中的無魚鰭婚宴。
在視頻中，她講述了一條鯨鯊遊了19000公里尋找伴侶，卻在這個過程中被漁民抓到，魚鰭被割斷，最後被扔回大海死去的故事。

Source: https://www.facebook.com/watch/?v=189354512950216

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Fiona Sit 薛凱琪 - My PSA with @WildAidHK and @WhiskersNPaws...

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My PSA with @WildAidHK and @WhiskersNPaws is about a story of a whale shark who swims 19,000 kilometers to find it’s mate, but in the process, the whale...

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My PSA with @WildAidHK and @WhiskersNPaws is about a story of a whale shark who swims 19,000 kilometers to find it’s mate, but in the process, the whale shark is caught by fishermen and it’s fin is cut off before being discarded back into the ocean to die. In a wedding which serves shark fin in their banquet, an average of 204 bowls of shark fin soup are consumed in each wedding and around 24 sharks are killed to make the soup. Love should not hurt, support finless wedding banquets. 相愛不應傷害 支持無翅婚宴 #WildAidHK #WildAid #WNP #WhiskersNPaws #yummeplay #EndTheTrade #終止野生動物貿易 #無翅婚宴 #NoSharkFinWedding #沒有買賣就沒有殺害 #WhenTheBuyingStopsTheKillingCanToo
Posted by Fiona Sit 薛凱琪 on Wednesday, March 3, 2021

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World Oceans Day. When The Buying Stops, The Killing Can Too.

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WildAid has worked with ALBM in Hong Kong to produce several PSAs to raise public awareness of the impacts of buying and consuming wildlife products.

WildAid 與香港的 ALBM 合作製作了幾份公益廣告，以提高公眾對購買和消費野生動物產品的影響的認識。

Source: https://wildaid.org/designing-wildaid-hong-kongs-psas/

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30th August Bangkok, Thailand – In honor of International Whale Shark Day, WildAid is releasing a short documentary called “Sharing oceans with Sharks”, starring ‘Pong’ Nawat Kulrattanarak, actor and WildAid ambassador for sharks. Pong Nawat takes viewers on a journey to Isla Mujeres, an island off the coast of Cancun, Mexico to witness one of the largest whale shark congregations and discover how locals are making efforts to reverse decades of overfishing with sustainable fishery and eco-friendly shark tourism.

泰國曼谷 8 月 30 日——為紀念國際鯨鯊日，WildAid 發布了一部名為“與鯊魚共享海洋”的短片，由演員兼 WildAid 鯊魚大使“Pong”Nawat Kulrattanarak 主演。 Pong Nawat 帶領觀眾前往墨西哥坎昆海岸附近的女人島 (Isla Mujeres)，目睹最大的鯨鯊聚集地之一，並了解當地人如何通過可持續漁業和生態友好型鯊魚旅游來扭轉數十年來的過度捕撈

Source: https://wildaid.org/sharing-oceans-with-sharks-wildaids-latest-documentary/

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ทะเลต้องมีฉลาม - Sharing oceans with sharks | WildAid x ป้อง ณวัฒน์

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Campaign participants on Tiktok. Tiktok 上的活動參與者

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WildAid has partnered with TikTok, the leading destination for short-form mobile videos with over 1 billion monthly active users globally, to kick off  the ‘celebrate without sharks – #ฉลองไม่ฉลาม’ challenge. The campaign on TikTok will highlight issues threatening sharks, urge the public to say no to consuming shark products and increase public will to protect sharks in a fun and creative manner. TikTok users and influencers nationwide are joining the challenge led by ‘Loukgolf’ Kanatip Soonthornrak, WildAid’s newly appointed ‘Advocate for Sharks’ and an influential voice for today’s youth.

The challenge, inspired by the #PrompterChallenge, will prompt TikTok users with a script to report urgent news on the global situation of sharks and motivate viewers to say no to consumption of sharks.

WildAid 與 TikTok 合作，TikTok 是全球每月活躍用戶超過 10 億的短格式移動視頻的主要目的地，啟動“慶祝沒有鯊魚——#ฉลองไม่ฉลาม”挑戰。 TikTok 上的活動將突出威脅鯊魚的問題，敦促公眾對消費鯊魚產品說不，並以有趣和創造性的方式提高公眾保護鯊魚的意願。 全國 TikTok 用戶和有影響力的人正在加入由 WildAid 新任命的“鯊魚倡導者”和當今青年有影響力的代言人“Loukgolf”Kanatip Soonthornrak 領導的挑戰。

這項挑戰受到#PrompterChallenge 的啟發，將通過腳本提示 TikTok 用戶報告有關全球鯊魚狀況的緊急新聞，並激勵觀眾對鯊魚的消費說不。

Source: https://wildaid.org/wildaid-and-tiktok-kick-off-celebrate-without-sharks-challenge-advising-public-to-keep-sharks-off-the-table/

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10 things you can do to help stop shark finning

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Shark finning is cruel, wasteful and reducing the number of sharks in the world. We don’t need it, we don’t want it, here’s how you can help stop it.