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Data warehouse + business intelligence tool

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Data warehouse + business intelligence tool

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A centralised place for our database - not limited to customer's, but also products etc

eg.
- help TCs to address enquiries faster, easier to refer to product details
- better customer segmentation for targeted content

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Input all the product udpates, travel advisory

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Explore / Acquire new GSA brand (e.g. Trafalgar, Contiki)

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Explore / Acquire new GSA brand (e.g. Trafalgar, Contiki)

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Manual documentation (e.g. payroll system - payslip, staff claims)

Delay response to customers

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Rewards (e.g. bonus, trips, incentives)

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Product training

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Continue business model based on 3 pillars - Corporate, Leisure, MICE

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Continue business model based on 3 pillars - Corporate, Leisure, MICE

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Brainstorm within internal departments before developing a new product

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Brainstorm within internal departments before developing a new product

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understanding the clients' demand for corporate, leisure, MICE

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eg. reduce SLA, address customer's enquiries better

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Promoting Marriott Star Luminous (GSA product)

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Promoting Marriott Star Luminous (GSA product)

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Currently a lot of product codes created (eg. hotels, events, packages, tours)

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Technology - build our own reporting tool for clients (similar to CWT AnalytiQs)

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Technology - build our own reporting tool for clients (similar to CWT AnalytiQs)

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Customer Profile management tool

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Reduce level of approval - Credit limit
Delay in payment approval to supplier - standard approval time for management (within 1 day to approve)