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S 1. create further awareness surrounding health benefits and sustainability focus.
2. Promote community projects.

W 1. increase supplier network, stakeholders, staff levels.
2. engage & interact with consumers within consumer segments

O 1. Update marketing strategy
2. widen product mix
3. further expand into           international markets.
4. increase partnerships

T. 1 Review pricing strategy, introduce promotions, bulk buys, coupons

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Differentiation focus- Value to customers through sustainability efforts

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Differentiation FocusIn the differentiation focus strategy, a business aims to differentiate within just one or a small number of target market segments.The special customer needs of the segment mean that there are opportunities to provide products that are clearly different from competitors who may be targeting a broader group of customers. The important issue for any business adopting this strategy is to ensure that customers really do have different needs and wants - in other words that there is a valid basis for differentiation - and that existing competitor products are not meeting those needs and wants. Differentiation focus is the classic niche marketing strategy. Many small businesses are able to establish themselves in a niche market segment using this strategy, achieving higher prices than un-differentiated products through specialist expertise or other ways to add value for customers.

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Differentiation FocusIn the differentiation focus strategy, a business aims to differentiate within just one or a small number of target market segments.The special customer needs of the segment mean that there are opportunities to provide products that are clearly different from competitors who may be targeting a broader group of customers. The important issue for any business adopting this strategy is to ensure that customers really do have different needs and wants - in other words that there is a valid basis for differentiation - and that existing competitor products are not meeting those needs and wants. Differentiation focus is the classic niche marketing strategy. Many small businesses are able to establish themselves in a niche market segment using this strategy, achieving higher prices than un-differentiated products through specialist expertise or other ways to add value for customers.

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info from
https://www.tutor2u.net/business/reference/porters-generic-strategies-for-competitive-advantage