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Wk11 Design Output Workshop Challenge Blog

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Wk11 Design Output Workshop Challenge Blog

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Final designs and project thrust as detailed on the blog here
https://ashleighsmithdesign.wordpress.com/2020/04/27/wk-11-wk-12-design-development-and-output/

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Campaign "Remember Us" incorporating service design thinking + Double Diamond process.
https://jazzstew.wordpress.com/2020/04/26/design-and-develop/

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Sent this out to my focus group today to see how the idea would go down.

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I've explored two paths that my brief could be taken down, and written them in a blog post here: https://rachelwise240483.wordpress.com/2020/04/23/idea-generation/

I'm leaning more towards the doctor/pharmacy path as it's not something that is known. The only thing that I don't have to back up any designs for it is being able to ask any doctors / pharmacies about the current systems that they use. Mostly because of pandemic, but also GDPR, they have no reason to tell me so I will create a scenario to fulfil the brief... which hopefully will be okay.

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'Lending Land' - Read my idea over on my blog!

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This short visual summary is the all about my awareness campaign 'GET'.
Hope you enjoy reading and would love your thoughts.

Blog here.

Thanks.
Peace out!✌

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Based on @Michelle's Adopt a Pet brief, this gives you the pet experience before taking the plunge.
If you're looking to own a dog, give it a trial run with the RO-VR Headset.
Choose your breed, then the age from a puppy to an OAP and see your virtual pet causing havoc or fitting perfectly into your home…

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Week 11: Workshop Challenge

The Challenge

PLEASE NOTE THIS IS THE UPDATED VERSION TO THE WORKSHOP CHALLENGE, DUE TO CORONAVIRUS.

Please select one of the following two options:

1. You have successfully identified one social issue that your would like to solve and contextualised your issue and project brief.

Utilise your initial research to generate a solution that will provoke change. Your key task for this week is to generate exciting and thoughtful ideas.

Think broadly about the relevant media you may wish to deploy when answering the design challenge, e.g. social media, public installation, viral, product or other digital or technology innovation.

2. Select one of the design challenges posted on last week's Ideas Wall and generate a solution that will provoke change.

You will need to collaborate with the originator of your chosen challenge, but the key task is to generate exciting and thoughtful ideas that can then be evaluated by the originator.
Think broadly about the relevant media you may wish to deploy when answering the design challenge, e.g. social media, public installation, viral, product or other digital or technology innovation.

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PLEASE NOTE THIS IS THE UPDATED VERSION TO THE WORKSHOP CHALLENGE, DUE TO CORONAVIRUS. Please select one of the following two options: 1. You have successfully identified one social issue that your would like to solve and contextualised your issue and project brief. Utilise your initial research to generate a solution that will provoke change.

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Heres a link to my blog. Detailing my thoughts and process. Will upload the final outcome on a separate post.

Thanks!

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MD2-Wk:11 Design and develop - Jamie Snarski

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I am sticking with my original idea about building Stockley Trail. This is a project not just close to home but also my heart. I love being outdoors and so do my family. This route will open up more option when it's a beautiful day and we just want to be at one with nature!

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My awareness campaign 'A New Breed' aims to provoke and spark debate on the issue of illegal dumping. More on the blog

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Building on the project brief from Week Ten I have been developing the idea of a design toolkit to be used in an academic library. Designed for all staff to use regardless of their skill level, collaboration and input will be encouraged to continually develop the platform so it is a unique and useful resource for the library. Being web-based means that staff no longer need to save work for when they are working at a specific desk, but they will be able to do their work across the various library sites and campus.

It brings existing elements together in one place providing more value to staff and there will be a ‘Design School’ section where staff can learn more about graphic design basics, test their skills and get feedback.

I've produced some mock-ups of different sections of the platform and you can read about my process on my blog

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I have put together my research and solution together by doing a brand sprint my initial idea I had last week.

The Health Hive is meant to be a hub where people from all walks of life who are interested in having a fit lifestyle can get together and share experiences, tips and progress. In addition, one can find advice, support, guidance and even contact details of various experts in the field of fitness.

More info in my blog post. Enjoy. :))

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As expected, this week we were to some up with a solution to last week's problem we identified. Mine was healthy lifestyle and fitness community (check it out here). I already had a rough idea of want I want to achieve but I bounced around some ideas for a bit to see what the best answer for this week's task was. So, I did what I do best, first I panicked a bit, then I started making short notes and lists of what I want to achieve. In the end, I remembered what we usually did at work whenever we were launching a new product - a 3hr Brand Sprint (Read more about brand sprints here and here). And everything just fell into place.

The Health Hive Brand Sprint

Introduction

The Health Hive is meant to be a hub where people from all walks of life who are interested in having a fit lifestyle can get together and share experiences, tips and progress. In addition, one can find advice, support, guidance and even contact details of various experts in the field of fitness.

The 20-Year Roadmap
[The 20-Year roadmap is an exercise to get yourself thinking about a bigger picture. It is not meant to be a definite plan, but rather to get into a mindset of how the potential brand will evolve, instead of thinking about the here-and now].

Now: Start the platform (website) and populate it with content. Promote it on the major social media platforms and share it to major fitness groups.

In 5 years' time: Health Hive will be a well-known name in Malta with the fitness community and the 'go-to' place for anyone who wants a change for a better, healthier lifestyle.

In 10 years' time: Health Hive will be a leader in lifestyle change. Patent on the 'The Right Mindset' health program. In-house nutriition and fitness personnel will be part of Health Hive team.

In 15 years' time: Health Hive goes international. It will be endorsement by sports and fitness entities.

In 20 years' time: Health Hive will be a world leading lifestyle and fitness improvement program. It will be competing head-to-head with current fitness programs.

What, How, Why?

[Following Simon Sinek's Golden circle concept, this exercise aim to identify the main purpose of the project. Identifying what is the main driver of the potential brand makes it more likely to succeed.]

What? : I want to create a hub where people interested in fitness as well as people who want to get into this sort of lifestyle can find support, share experiences and find guidance to achieve their goals.

How? : By providing help, guidance and support to whoever is willing to embark on such a change.

Why? : Because I believe a healthy lifestyle is a mindset and that is a goal that everyone can reach.

Target Audience

The top 4 target audiences are:

Introverts - whoever wants to change but is afraid of asking or do not know where to start.

Heavy-set people - anyone with a BMI of +25 is considered overweight.

People who think sports is not for them - from personal experience, I am terrible at sports, but learned that fitness is a different story.

People who are already into a fit lifestyle - such people will help in populating the community in the beginning to get things running as well as serve as a catalyst to the growth of the community

Brand Values

The Top 4 Brand Values are:

Brand Personality
[In a brand sprint, you are to position the potential brand in question between 5 pairs of brand extremes].

The overall brand personality of Health Hive is meant for mass appeal, rather than a select demographic. The brand has a friendly personality, aimed to make everyone feel comfortable and at ease. It is also relatively playful, but it does not mean that it takes this project lightly. As a health and fitness brand, it would still follow already set fundamentals when it comes to tips and advice, for there are principles that are set in stone, however, the the fact that the goal of Health Hive is to promote a holistic approach and that it is indeed a mindset ultimately, is it quite innovative in comparison to the usual 'train smart, not hard' mantra.

Competitive Landscape
[The Competitve landscape is the mapping out of competitors onto a 2×2 grid split into four extreme landscapes]

Health Hive i s to be expressive, innovative and modern, yet still have some familiar features that people can engage easily with and make them feel more at home.

The Health Hive Brand Sprint - Future Plans and 'To-do' list.

So, as already mentioned, the main aim for this project is to build a community where the common goal of the members is to have a fit and healthy lifestyle. Also, in order for this to work, I would need to identify the most used and latest social media platforms to link the main website and promote it further and more efficiently.

In addition, looking at what is on the market already will help in zeroing a good unique selling proposition that people can easily understand. I know what I want to achieve from this, but I want to make sure that my intentions are translated correctly and effectively to the target audience. My selling point here is not to make it yet another health and fitness website with a library of workouts and meal plans that simply dictate what you should do. I want this to be a place where community members can share experiences like a big family.

To kick off this project, I would need a good database of fitness instructors, nutritionists and guidance counselors. I included the latter as I would want to promote the idea of an all-round holistic approach to such a lifestyle change.

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How will I start 'The Health Hive'? - Design and Develop Workshop Challenge

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As expected, this week we were to some up with a solution to last week's problem we identified. Mine was healthy lifestyle and fitness community (check it out here). I already had a rough idea of want I want to achieve but I bounced around some ideas for a bit to see what the best answer for this week's task was.

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Workshop Challenge Part 2 - Final Design

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Workshop Challenge Part 2 - Final Design

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I decided to stick with my idea of crating an 'Art-pal' scheme in Canterbury. Similar to an Pen-pal scheme, but with a difference! Instead of exchanging letters, users can uplaod their artwork to the site and an image will be sent to their ‘Art-Pal’ via a post-card. I made a mock-up of a website on Weebly:  https://creativecanterbury.weebly.com

Blog: https://lucysmagraphicdesignblog.wordpress.com/2020/04/23/week-11-workshop/

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For the first two sections of the Workshop Challenge I looked at some examples of design that i found interesting. Although
they weren't directly related to my Idea for an Art-Pal scheme, I feel  that there were still valuable lessons to be learnt.

The first example is the Elvie Breast Pump which combines the technology, healthcare, fashion and design industries to make a product that affects social change.

The second example is in the buttons used in different User Interfaces around the world. Not every country uses the same symbols. It's important to remember that when designing a website or an app, users need to feel confident using it and know where everything is. It's important not to over-design something just to be aesthetically pleasing.

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What a fun webinar tonight!

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Jimmy Turrell collage for Creative Review

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Jimmy Turrell collage for Creative Review

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He shows some interesting process for this piece on instagram

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Before I have the chance to overthink it any more...

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Before I have the chance to overthink it any more...

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I might go back and add the line work digitally, perhaps. I will also continue to finish the one I made live.

Based on Eero Saarinen (1956/57)  Pedestal Chair

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untouched. rather dull!

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The grid is under there...

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(More a still life than a collage, using what I had to hand)

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My campaign 'A New Breed' aims to build awarenes around the issue of, and effects of, illegal dumping. This animal - The Tomentosus Rostratus appears once to have been a fox who developed a large beak to deal with rooting through rubbish and escaping from getting caught in plastics, containers and other waste. I created an Instagram page to as part of my awareness campaign https://www.instagram.com/anew.breed/

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Changed the message, don't have hard data to work with but played up some of the major issues that are raised often.

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Looking at the research material more today. Dove a little deeper and found this gem.

Absolutely love how they have managed to create a massive social campaign based on something so simple, blinking.

Enjoy!

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D&AD Awards 2019 Design/Not for Profit Shortlist Winner from J. Walter Thompson India & Amsterdam India.

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Mental Health in the creative industries.

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Mental Health in the creative industries.

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During my research period, I had come across this organisation and thought that it may be of interest.

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Creative Confessions is a platform, study and conversation on mental health + the creative mind, with the ambition of building a more open, inclusive and sustainable creative industry.

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This is just a 9 step guide but I found it quite useful for what I will be doing.

Might help to get the right info to start? Hope it does :-)

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Awareness Campaigns, which typically focus on a wider awareness day, week, or month, are one of the most popular ways to raise public interest and educate people about a specific charitable issue. Because awareness days and months attract such a wide audience, many charities and nonprofits run specific campaigns around these timeframes to capitalize on the exposure and increase donations.

You've probably heard of the most famous Awareness Campaign, the ALS Ice Bucket Challenge, which has raised more than $115 million for ALS charities since it began in 2015.

If your team is running an Awareness Campaign during a larger awareness day, week, or month, it can be hard to break through the noise. That's why we've pulled together nine fail-safe steps to plan and execute your Awareness Campaign.

Do Awareness Campaign research

Because there are so many different awareness days on the calendar, your team might have to do a little research to make sure the opportunity is there.

First, find an awareness day that fits your mission and message. Stay on top of other charitable campaigns that are also focused on this same awareness day. What are some things these campaigns are doing well? Where do you see gaps in the campaign that your team could do better?

Additionally, this is the time to plot and come up with ideas about what type of Awareness Campaign you'll run. Look at your current donors and determine what type of campaign they will be most excited about. Are they interested in annual giving or do they fall into the Social Donor category. Take your time, do the right research, and make a sound decision that will set your Awareness Day up for success.

This research process should also include long-term campaign ideas such as types of events that your donors might be supportive of, what aspects of your mission that you want to draw the most attention to, as well as the current perception of your cause in the public. Will this Awareness Campaign be targeted mainly towards current donors? Or are you going to try to grow and expand within a new audience?

Select the right date

As with any fundraising campaign, your campaign should be scheduled efficiently to allow both your internal team enough time to plan and your supporter audience enough to engage with your campaign.

For Awareness Campaigns, there is usually a set timeframe that you want to aim for, which is on or during a larger awareness day, week, or month. For campaigns that are more than just one day, an entire awareness week could correspond with the length of your campaign. Scheduling your awareness campaign in tandem with a larger awareness date ensure you can leverage larger awareness marketing and is easier for supporters to remember.

As soon as you have the date of your campaign sorted out, set the date for your awareness event. Whether this kicks off your Awareness Campaign or concludes it, you want to get it on your supporters calendars early so they can plan in advance.

Identify the right audience

Next, it's time to figure out your target audience. While some Awareness Campaigns might target a nonprofit's entire supporter base, this isn't always the case. Narrowing down this audience segment can help your team target the message, voice, and even the communication channels of your campaign. Use donor personas to pinpoint the supporters most likely to engage in your Awareness Campaign.

The best place to start is in your CRM looking at audience demographics. How does your audience stack up financially against your fundraising goals? If your campaign event is local, do you want to only target local supporters? Use CRM data to figure out the answers to these questions and more to help build a more successful campaign right off the bat.

Additionally, having a good idea of your target audience can help your team narrow down campaign ideas. If you're dealing mostly with Millennial donors, for example, you might want to focus more on social media and peer-to-peer fundraising. For more traditional audiences, however, channels like direct mail or email might work better.

Your team can also use these audience segments to ensure adequate content, awareness and education is being created.

Build your Awareness Campaign message

While your Awareness Campaign should connect back to your overall charitable mission. Research shows that donors who understand and are connected to a nonprofit's mission, have a higher likelihood of completing their donations. To create the most effective message, your promotional efforts should aim to increase awareness and excitement with both your current donors as well as with a new, wider audience.

Sometimes, nonprofits find that an Awareness Campaign falls pretty close to another annual fundraising event. This is okay, and it's why messaging is so important. Many nonprofits actually brand their Awareness Campaigns differently than their general message to make them stand out more.

It's all about understanding the goals and purpose of a campaign and conveying this purpose through your messaging. Awareness Campaigns can trend towards a sillier, more social-compatible side to increase online sharing and engagement. As with any nonprofit marketing and promotion, be sure your message stands out!

Engage Ambassadors to reach and raise more

Creating reach and casting a wide awareness net is core to your campaign's success. Involving your board, junior board, executive team and most loyal supporters can really help to create reach for your efforts.

Enlist your most ardent supporters as "Ambassadors." Ambassador Fundraising allows you to turn these loyal activist into active fundraisers for your Awareness Campaign.

Ambassador Fundraising leverages social fundraising to motivate loyal supporters to social fundraise, before, during and sometimes even after your campaign.

Because Ambassador Fundraising uses competition to reach fundraising goals, it can bring added energy, enthusiasm and motivated giving to any Awareness Campaign.

Secure the campaign sponsors

Sponsors and partners are a must-have in the world of nonprofit fundraising, and this trend doesn't end with Awareness Campaigns. If you're worried about competing with other nonprofits during a cause's specific awareness week or month, try partnering up! This way both of your groups are benefiting from each other's audience and donor base.

Awareness Campaigns are also the perfect time to partner up with local businesses or local celebrities. Because Awareness Campaigns often last for at least a week, they are the perfect candidate for a restaurant or radio station partnership, which often rely on repeat customers or listeners to drive donations.

Create omnichannel marketing

Now it's time for the creative part! For promotion and marketing plans during Awareness Campaigns, it's all about the omnichannel reach. Don't throw all your eggs in one basket. Instead, spread your campaign out across multiple channels to reach all of your supporters, no matter where they engage with you.

Some popular channels include:

One best practice here is to know where and how your supporters want to engage with your team before you even launch your campaign. If most of your donors prefer to receive phone calls, it might be a good idea to strengthen your outbound call team. Or, if social media seems to draw the most donations, step up your production schedule and post multiple social posts every day.

Set up your online donation site

Once your campaigns are all in place, you need to figure out a way to drive your supporters to actually donate to your cause. To simplify this process, try investing in an online donation platform that makes it easy for supporters to engage, support, and donate to your nonprofit.

If you're just getting started with online fundraising software, keep the following in mind:

Determine your budget, and keep this in mind as you evaluate platforms on the market. Do extra features and functionality cost more?

Make a list of must-have features, and don't just stop at this one campaign. Will your team need auction software?

What type of support and training do your vendors provide?

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If your nonprofit team is running an awareness campaign during a larger awareness day, week, or month, it can be hard to break through the noise. That's why we've pulled together nine fail-safe steps to plan, implement, and execute your awareness campaign to maximize exposure, recognition, and success. Get the tips here.

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Blog post containing this week's thoughts and research

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Blog post containing this week's thoughts and research

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I've done my best to articulate my thought process for this week here. Let me know what you think if you have time.
https://cgwstewart.com/2020/04/23/finding-the-right-solution/

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GDE720: Week 11 - Design & Develop

Addressing complex problems and fighting for the right solutions

This week we've been asked to generate a solution to one of the design problems shared on the wall. We've been asked to use our talents to create something that will provoke change. I've decided that i'm going to look at my own proposal, I know it's a bit of a cop out but I think that most people are doing the same because of the severe limitations we're all faced with at the moment.

What that does mean is that the intercultural aspect that was originally woven into this brief is no longer quite as prominent which is a shame. I hope we get another opportunity to work on somebody else's project.

I'm going to cast a wide net when looking at possible solutions this week and will try to source international examples of ways that people are working to improve their municipal infrastructure systems through design and art.

Researching how other cities have affected positive change in their transportation systems.

One fantastic resource that i've been using this week is a book I picked up a few months ago called 'Fearless Cities'. It's put together by the political party in power currently in the city of Barcelona - Barcelona En Comú along with Debbie Bookchin and Ada Colau and explores in great detail the various ways in which local government, when paired with and influenced by local residential action can inspire incredibly positive local changes.

The book does an incredible job at breaking down the kinds of actions that local governments can take to improve the overall health of their infrastructure systems and promote genuine democracy within their communities. It doesn't offer much in the way of advice or examples of how local artists or groups have lobbied for such changes but there are tons of examples of those I can explore. The book is however a good starting point as it'll allow me to narrow in on the kinds of solutions that have been considered before. For example some things to consider could be - how can car sharing be encouraged? How can cycling be supported and expanded? What can be done to fix the public transportation issues?

I think for this project I do want to focus in on the public transport issue specifically, the buses are totally crap here and there are no other PT options available. I'd like to look at the benefits of expanding the public transport network and the benefits of improving the current network and see which makes more sense to target.

One section of the book in particular looks at the umbrella movement in Kong Kong & how art & branding aided their cause:

I'm not sure what direction I want to go in this week but a large-scale public artwork is certainly an interesting option. The above list will be really helpful if I do decide to head in that direction, it was written by Kacey Wong, a prominent protest artist who created a huge number of satirical works during the umbrella movement in Hong Kong.

Large scale public artworks are certainly memorable. I guess there is an argument that they can help incite change by acting as memorable focal points during larger, more nebulous protests. My main concern with taking this route (and the reason that I probably won't pursue it just now) however is that such works tend to be much more effective when rolled out during an active protest as opposed to on their own.

Upsettingly there was a mass protest event in Bristol just a few weeks ago during which Greta Thunberg visited the city and campaigned for dramatic change to environmental policies. The focus of the event was on children's participation but it would have been the perfect chance to engage in this kind of protest art production. Alas, I was still in Southampton at the time. I can't see anything similar happening for a long time now either in the wake of the CV outbreak.

The book also looks at Extinction Rebellion and how they almost always use art, performance and installation to bolster their messaging and provide central theming / branding for their protests. It seems that a solid, well designed motif or brand is really important when sharing radical ideas in the 21st century.

What have I learned from these resources then? I guess the most important take away from Branded Protest is that people really like to rally behind ideas but ideas can be hard to pin down. Creating a visual identity and branding / icons that encapsulate those ideas is a really brilliant way to quickly spread your message and gives people an avenue to use to show their support through t-shirts and banners and so forth.

I wonder if the best direction to take this week's brief is to create a brand identity for the people of Bristol to use to rally behind and use to fight for better public transport? In order to do that properly though I think I would have to organise people, run focus groups and roundtables talking to people about what it is that they actually want from their city and their public transport. This is obviously a massive limitation that I can't really get around right now.

Maybe I can go back to Reddit and see what people have to say there? It's hardly sufficient but for the sake of this week's project it might be my best option. Here's what I've posted:

Wow, so this method of gathering data is actually really great - I've left this post up for one day and check out how many responses i've had -

I've genuinely been blown away by how engaged with these kinds of issues the people of Bristol are. I've put up two posts now talking about these kinds of issues and i've received tons of really detailed and considered ideas, insights etc. It's really encouraging to see. I'll share some of the most interesting ones below or you can click the below link to go to the full post.

What has this research revealed?

A number of things have come out of this thread actually which are quite important. First and foremost the main issue with the current system it seems is the subpar service that is being run by First Buses. In both of the posts i've put out there has been a lot of anger directed towards this company, people are angry about how expensive they are, how unreliable they are and how dirty they are. Secondly, there are lots and lots of ideas floating around for how things could be better here. With some proper funding and a multidisciplinary team of people we might be able to actually analyse the city and figure out what would be the best option moving forward. This excites me as it's bordering on transition design which is an emergent field that i'm quite interested in.

I think that any team that was assembled would have to contain quite a broad range of experts though. For sure you would need civic engineers, anthropologists, city planners, policy experts and probably politicians. You'd also need architects, designers, a marketing team and so forth. I think that in this initial stage i'm going to focus on creating some kind of campaign against the First Bus monopoly. That's probably going to be my outcome for this week. I think that one thing that absolutely must be in place for anything to seriously get off the ground is public awareness of the issues and public pressure on local politicians to act. It's my hope that running guerilla campaigns against the current monopoly franchising system would incite that. Bristol is well known as the graffiti capital of the UK - it's the home of Banksy and there are lots of really fantastic street artists living here today, perhaps I could work with some of them to create murals around the city as well?

This train of thought is definitely one i'd like to continue to develop though - it's a real issue here and there aren't currently any solutions being discussed. It could end up moving towards a much bigger public engagement project in the future I think with aspects of transition design thinking and speculative model making for what an ideal future for Bristol's transport system could be. I think it would be a really worthwhile project to craft a vision of a future Bristol that people could look at and be inspired by.

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GDE720: Week 11 - Design & Develop Addressing complex problems and fighting for the right solutions This week we've been asked to generate a solution to one of the design problems shared on the wall. We've been asked to use our talents to create something that will provoke change.

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A meandering rant that might generously be called a blog post.

http://schokotrunk.com/2020/04/20/week-eleven-viral-marketing/

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So i've been turning to Bristol's subreddit in absence of any other means of data collection / ethnographic research options and I have been having really amazing levels of interaction. Check this post out that I posted yesterday, I've gotten over 100 really brilliant detailed responses! Digging through it now.

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Do you think that the city needs a new form of transport infrastructure such as trams or an underground railway?

Do you think that improving the existing bus network is actually the most important issue?

How would you feel about the city investing heavily in the pedestrianisation of the city centre?

Are better cycle lanes the answer?

Please let me know your thoughts in detail. This time spent indoors is a great opportunity for us to get together remotely and talk about the big issues in our city and transport is certainly one of them.
PS - If there was some kind of group set up with the aim of organising people to address these issues would you be interested in getting involved? I'm trying to gauge whether there is the desire to mobilise and demand change on the issue of public transport within the city or not. Thank you <3

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How would you fix Bristol's public transport system?

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Do you think that the city needs a new form of transport infrastructure such as trams or an underground railway? Do you think that improving the existing bus network is actually the most important issue? How would you feel about the city investing heavily in the pedestrianisation of the city centre?

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Week 10's briefing document for cycle-lane-death-traps…
We're asking to solve a very common problem if you commute by bicycle. Either as a country-wide sweep if you can, or just by focussing on one particular favourite.

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There is a real crisis in La with there being a lack of trees and those that are still there are dying from extreme heat, drought and parasites.

Encourage small change:

Give seeds packets in the post with a message to promote they scatter tree seeds in their green spaces

Teach people how to nurture and care for the trees they have on their properties

Encourage people to get a rain tank installed - this could also collect their used water from their house to then help dry plants and greenery.Â

Motivate people to make these small changes with a strong campaign.

Public spaces:

There could be initiatives in public gardens that ask you to grab a handful of tree seeds and scatter them where they would like trees to grow. Inspiring people to make changes to care for plants.

High rises and dense building environment without space for greenery:

Impose new buildings or renovations consider vertical and rooftop gardens with trees that grow from the sides of buildings.

Removing carbon from the air - in a futuristic idea, buildings could be designed to suck in carbon dioxide from the air and work as trees.

So many IDEAS!!

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After week 10's research and raching out I have found out that the route I wanted to start planning etc has already got started!
They have a Facebook page, they have already been a MASSIVE part of another local train line conversion and they even have funding from the lottery to build it!

As it is a part done train line I was thinking of going down the route of a 'This is what you could have campaign'

Using outdoor banners positioned along the trails that are done promoting the extension but also getting them to take photos and share via social media. Making sure to #tag the local councils who seem to be the ones slowing the whole process down!

The guy that is heading the project seems to think this at the minute is the biggest thing stopping anything going forward.

Appreciate you thoughts?

Thanks, J

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So I started sketching some ideas down to answer my brief.
Essentially I'm trying to condense several things into one to create a web based platform/toolkit that will improve the use of graphic design in the library where I work.
I have been reading some stuff that toolkits need to be backed up by in-person help to ensure they are used effectively but that would be something to consider another week I think

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Forgot to share mine again too for anyone who is interested.

http://lindsayaquilina.com/research-and-reveal-going-about-the-workshop-challenge/

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Oops, realised I hadn't shared my brief, sorry folks.

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Oops, realised I hadn't shared my brief, sorry folks.

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Blog Post here with details.
https://ashleighsmithdesign.wordpress.com/2020/04/02/week-10-visual-brief/
Facilitate and spark inter household interaction and connection. Use hackable/basic/accessible tools. Create space for fun and sharing of experience. Primary focus: Children’s Experience

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Overall, I feel that the key learning points are that:

Listen to the feedback of your user group - and consider others that may not be obvious 'users'.

Consider the needs of everyone that might use your product or service.

Don't be too fixed on your ideas. Have an initial hypothesis or 'problem', but be flexible.

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Following this week's lecture, I thought I'd do some research regarding creative thinking and intercultural learning and how we can collaborate. Amongst other things, I came across some interesting thinking methods along side the Double Diamond thinking methods.
You can read all about it in my blog.

http://lindsayaquilina.com/design-and-develop-part-1-the-double-diamond-process-and-other-creative-thinking-processes/

http://lindsayaquilina.com/design-and-develop-part-2-a-short-note-about-diversity/

Enjoy :D

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Also the Superblocks program in Barcelona

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Also the Superblocks program in Barcelona

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Barcelona is a pretty radical city in a number of ways, this is one part of their overall municipalist agenda which is looking to improve and transform public spaces and infrastructure by organised community action. https://ajuntament.barcelona.cat/ecologiaurbana/en/bodies-involved/citizen-participation/superblocks

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Superblocks - 'Let's fill the streets with life' | Ecology. Urban Planning, Infrastructures and Mobility

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The 'Let's fill the streets with life' programme. The implementation of the superblocks' programme is part of an ongoing process of improving and transforming the public space to deal with challenges such as the scarcity of green spaces, high levels of pollution and environmental noise, road accident rates and sedentary lifestyles.

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Research - Looking at how the transport issues in Bristol can be fixed.

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Research - Looking at how the transport issues in Bristol can be fixed.

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Happened across this organisation Ecomobility. They work with cities to research and rate their transportation systems offering advice for best ways to improve them & such. Pretty amazing, lobbying for an audit by them could be one way to kick start a conversation.

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While there are great clean-up, fee-paying initiatives etc, I want to create a provocative campaign that sparks a conversation around illegal dumping and its affects on the environment and local eco-system. With this in mind, I imagined a world where the eco-system became so infected that local wildlife and animals started to mutate. I've created a series of weird hybrid animals like a bird with a cats head and a cat with a slugs head and the delightful Rat-Bee. Obviously I want this campaign to shock. Still planning on how to roll it out. I thought of maybe, speculatively, placing them as large installation-type sculptures around the town.

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Thought this was an interesting read especially the bit about stereotypes - there is a lot of negativity attached to the word but should this be the case?

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Different Ads, Different Ethnicities, Same Car (Published 2017)

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Toyota recently unveiled several ads for the same car — its flagship Camry. Each ad speaks to a different audience, offering a fascinating glimpse into how race and culture figure into American advertising today.

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Hello everybody, welcome back.
I trust that you are all well and managing to get through, what can only be described as a challenging time.
As part of my response to this weeks assignment, I am calling for volunteers to submit a self-portrait, the format of which is entirely open to interpretation. The idea behind this project is to encourage community-based activities, that alleviate the pressures on our mental health and in the process, document the psychological-landscape of a society living in isolation.

If you would like to participate please Email me your self-portrait by Friday: johnprincebranding@gmail.com

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A list of resources for creatives, currently residing in isolation.

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A list of resources for creatives, currently residing in isolation.

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From our respective home offices, we've been scanning the web over the past few days to collect tips and resources for designers, illustrators, and self-employed creatives during the Covid-19 outbreak. While it's a scary time, it's also heartening to see so many projects, initiatives, Zoom meet-ups, and open-source Google docs organized by the design community to keep spirits high and money flowing.

Below, you'll find our selection of tips for supporting and nourishing the creative community, finding remote jobs, working from home, and generally keeping your sanity while social distancing at home. Please feel free to add your own tips and resources for fellow designers, illustrators, and creatives to our open-source Google document. Stay safe everyone ❤️.
Support freelance artists, small presses, booksellers, small type foundries, and more:

With Printed Matter's Los Angeles Art Book Fair and other book fairs cancelled, now is the time to order a stack of tomes from your most beloved design presses. We've just stocked up from Occasional Papers , Drawdown Books , , Primary Information , Inventory Press , and Spector Books . Counter Print is offering to send customers videos of books they're interested in.

Now's also the time to order that illustrated print you've had your eye on. We've been loving the Risograph designs sold via the web stores of , Earthbound Press , and Tan & Loose Press . And if you've had a zine idea in the drawer, why not finally make it a reality and print it with these small scale printers, too?

Don't buy books from Amazon (which is book deliveries right now anyway); instead, support your local bookstores by shopping online through sites like deprioritizing Indie Bound and Bookshop.org .

Subscribe to Stack for ongoing support of independent magazines, delivered straight to your door.

If you want to go a step further and donate your , you could design merch for your favorite bars, restaurants, or small businesses that are currently closed. We've been loving the and sold by NYC bar Beverly's to help raise the funds needed to pay their liquor license during the crisis. Or, if you're savvy at social media, lend your design skills and know-how to a local, small business less familiar with online marketing, and help them transition their business to a delivery service. You could also volunteer with Designers to Combat COVID-19.

Find jobs + save money:

Students can now for free access to Adobe's Creative Cloud through May 2020. Here's more information on how it works.

Apply for AIGA's Worldstudio Scholarship. The awards, which range from $2,000-$3,000, benefit underrepresented and economically disadvantaged students who are studying photography, illustration, and design disciplines in colleges and universities in the US. Deadline for the 2020/2021 scholarship is April 15.

Scan spreadsheet by Word of Mouth that lists interdisciplinary, remote-friendly employers. Here's another list of established remote companies.

If you're a director of owner of a design agency, you can also join Ben Steers' Slack group for sharing resources and opportunities for any businesses that are struggling.

Junior-year design students around the world: Apply for the Type Director's Club's Beatrice Warde Scholarship, which is $5,000 toward tuition and a year's membership to the TDC. Deadlines have been extended to April 1st.

Scan a few jobs boards creating specifically for remote designers, such as Remote Design Jobs , Design Remotely , and Working Nomads .

If you're in a hiring position, or are able to commission a freelancer right now, consider hiring an individual listed in this 'Designers in need of work during the COVID-19 pandemic' spreadsheet.

Take a look through this handy resource list, Help for Designers and Businesses, from the Type Director's Club.

Collaborate-but at a distance:

Educators can read the great resources for remote collaboration and learning organized in handy Google Doc by Teaching Design.

Or join the GoneViral Slack started by Zach Lieberman for design educators sharing resources, tips, and experiences while shifting to remote learning.

The Coronavirus Tech Handbook has extensive resources for working from home, including a guide for remote managing. You can even join the handbook's WhatsApp group to stay connected.

Follow along with Patrick Thomas's real-time collaboration platform OpenCollab, which allows designers to create artwork together virtually. The next real-time collaboration session is fully booked, but keep watching the space for future sessions!

Teach yourself a new skill:

AIGA members at the Sustaining level will receive 40% off an annual premium subscription to Skillshare. New AIGA members, at any level, receive 2 months free .

Similarly, this year's Adobe 99U Conference will be online and free. Stay tuned for more details and information on how you can attend.

Learn how to make your own mask with MaskOnCollective (but remember, masks don't protect, they can only reduce the risk of infecting others).

Create your own artwork encouraging others to stay at home, wash their hands, stop hoarding at the supermarket, or keep a six-foot distance to others. We've been highlighting some of our favorite designs on our Instagram-stay tuned to see more!

Entertain yourself:

Tune into Design Observer co-founders Jessica Helfand and Michael Bierut's Design Observer Studio Sessions on Zoom this Friday 20th, featuring Harry Stevens from The Washington Post and Alissa Walker from Curbed.

Download and read a PDF of , assembled by Paul Soulellis and contributed to by 80 artists and designers. Or, Urgency Reader contribute to the second one! Submissions are due Sunday, March 22 by midnight ET.

Join in with Good Day Club's #quarantineartclub .

The entire issue three of LCC's A Line Which Forms A Volume, by MA students of graphic design, is currently available to be read online-and includes interviews with Evening Class and Anja Kaiser.

Dive into the weird and wonderful world of online comics. We'd recommend starting and escaping with Tillie Walden's endless, gorgeous space adventure, On a Sunbeam.

Watch all of Gary Hustwit's documentaries at home and online for free during the COVID-19 crisis.

And then watch Making Faces: Metal Type in the 21st Century for free, a glimpse into the creative process of the late Canadian graphic artist Jim Rimmer.

Check out Virtual MOCA, which has daily online arts programming to help all of us connect during this moment of physical distance.

Add your own tips and resources for supporting the design community during the Coronavirus outbreak via our open-source document.

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The Eye on Design Guide to Self-isolation for Designers and Creatives

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From our respective home offices, we've been scanning the web over the past few days to collect tips and resources for designers, illustrators, and self-employed creatives during the Covid-19 outbreak. While it's a scary time, it's also heartening to see so many projects, initiatives, Zoom meet-ups,

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Development screens for my proposed treasure hunt/classroom PE alternative app during Lockdown

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Development screens for my proposed treasure hunt/classroom PE alternative app during Lockdown

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Really liked the part about 'intercultural learning' in the lecture. In the lecture, both Collie and Lee mentioned the fact that it can be challenge, however I do believe that only through diversity (be it ethnic, cultural...), one can get a thorough overview of the perception of any given topic. It is through the different experiences people experience is what makes people unique yet connected. In addition, everyone can learn from each other.

I came across this very interesting article that talks about this.

https://thoughtcatalog.com/pablo-guevara/2015/08/the-beauty-of-diversity/

This is also something that I would like to shed light on in the 'Health Hive' project I presented last week. Everyone is different, but it is not a bad thing. And together we can bring out the best version of each other.

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Obesity in children - treasure (tickle monster) hunt app

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Obesity in children - treasure (tickle monster) hunt app

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Using the current situation to capitalise on the daily exercise needs. I'm developing an app that encourage children to get out into open spaces and hunt down monsters (... would have to be very unscary) to gain points. I started with a more boring Lido based app, so this is an evolution with gamification. It would be a great activity to have as a Covid-19 P.E replacement. This is designed for children up to year 2 (aged 7).

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Heads up that I put together a different project proposal in the end.

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Heads up that I put together a different project proposal in the end.

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The one I submitted in week 10 was honestly quite shit, this may be a little better - it's at least informed by the research I carried out that week unlike the last one! The one I submitted in week 10 was done very last minute and produced at a time when life was very, very stressful. Anyway, if you want to fix the public transport system in Bristol, here's your brief.

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Like Helen, I've been looking at how graphic agitation can provoke reactions and promt conversations. This campaign - Action Man:Battlefield Casualties aimed to educate young people on the reality of war. It's a bit disturbing.

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Good Campaign of the Week: Battlefield Casualties

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Good Campaign of the Week is a regular feature that celebrates creative social good campaigns. Each Monday, together with Branding Magazine, we highlight a new project from across the globe that demonstrates a positive social message with innovation at its heart - showcasing the brands and businesses using creativity to do well by doing good.

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A little dry but some very good grounded case study examples...

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A little dry but some very good grounded case study examples...

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Welcome back everyone. Hope you all had a good and restful break. 

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Welcome back everyone. Hope you all had a good and restful break. 

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Enjoyed the reading from 'Graphic Agitation'

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Enjoyed the reading from 'Graphic Agitation'

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especially about the more hard-hitting campaigns. It reminded of the recent Burger King advert that highlighted how real it food is by showing a mouldy Whopper https://youtu.be/oSDC4C3_16Y

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Watching the video that Michelle recommended, led me to this video. Thought the different reactions to what is 'accepted' and 'familiar' fascinating

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Cross cultural communication | Pellegrino Riccardi | TEDxBergen

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Hi guys, hope you all had a good Easter - thought i'd share a video I came across - enjoy :)

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Cross Cultural Design: Getting It Right the First Time

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Hope everyone had a good Easter! I spent some time over the break thinking about how I wanted to tackle my brief, here is where I got up to 😊

https://alicemarlow.home.blog/2020/04/18/week-11-design-and-develop/

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Hello and welcome to week 11 – PLEASE NOTE THIS IS THE UPDATED VERSION TO THE WORKSHOP CHALLENGE, DUE TO CORONAVIRUS.  

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Hello and welcome to week 11 – PLEASE NOTE THIS IS THE UPDATED VERSION TO THE WORKSHOP CHALLENGE, DUE TO CORONAVIRUS.  

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Please select one of the following two options:

1. You have successfully identified one social issue that your would like to solve and contextualised your issue and project brief.

Utilise your initial research to generate a solution that will provoke change. Your key task for this week is to generate exciting and thoughtful ideas.

Think broadly about the relevant media you may wish to deploy when answering the design challenge, e.g. social media, public installation, viral, product or other digital or technology innovation.

––––––––––––––––––––––

2. Select one of the design challenges posted on last week’s Ideas Wall and generate a solution that will provoke change.

You will need to collaborate with the originator of your chosen challenge, but the key task is to generate exciting and thoughtful ideas that can then be evaluated by the originator.

Think broadly about the relevant media you may wish to deploy when answering the design challenge, e.g. social media, public installation, viral, product or other digital or technology innovation.