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I wanted to use gold to represent the wealthiness of the store and the customers that are represented within it. Promoting a warm atomshpere for customers and give them a good sense of feeling special and luxurious.

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When working on the ground floor plan, I wanted to make the space as directional as possible - similar to store such as IKEA.

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I wanted to use these materials to emphasise the luxurious feel and make the layout look smooth. Using marble as the flooring makes the store look more open and inviting.

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The brands that have you used for the department are Topshop and H&M; I have included the sports brands into this section, Nike and Adidas - which will be placed on the wall fixture. These brands will be showcasing their basic clothing items such as tops, trousers and knitwear. I will also make a section within this department for new season or bestsellers within the two brands. I have placed a mannequin next to the department to display the clothing.

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I wanted to create a store that reflected men's fashion but using the 'gentlemen' approach. I wanted to use a luxurious concept but also keeping it subtle and easy for customers to be able to browse and buy.

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The brand that I have put in this department are COS, All Saints and Belstaff. I wanted this department to feel more luxurious than High Street as its a higher price point. Within this department, clothing and accessories; for example, in the winter season, it will stock gloves and scarves - alongside the coats.

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I followed this colour scheme for the store - luxurious.

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I wanted this department to look minimalistic, to reflect the clothing basics.

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I have divided the brands onto each rail, then placed Belstaff onto the wall fixture behind the rails.

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I chose to use this image to reflect the natural lighting this department will have from the outside, as its at the front of store.

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I have added Levi's and Edwin denim. I wanted this area to link into the department, underwear. I have also placed the fitting room by this department so customers feel comfortable to try on.

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On the back wall, I have put Happy Socks as I feel they have a big collection and variety. I have also placed Nike and Adidas sporting accessories, such as football socks and backpacks.

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Around the shoe area will be comfortable couches for customers to try on their shoes.

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For shoes, I have placed Kurt Geiger and Common Projects on the left hand side - these will be showcased on marble boxes. On the right hand side will be Nike and Adidas - the back wall will follow behind with their accessories.

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The brands placed here are Calvin Klein Underwear and Ralph Lauren Underwear. I have put this department between the fitting room and cash desk.

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I wanted to use a box stand for this department to showcase the underwear product. This will be similar to what the shoes will be placed on.

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For classic designers, I have placed brands such as Gucci, Dior, Prada, Balenciga, Tom Ford, Vivienne Westwood, Alexander McQueen and Maison Margiela. I have placed these brands together as I feel they compliment each other and for a customer who only wants top designer items, I feel that this would be the best combination.

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I wanted to use the idea of classic with a modern reality. For my concept images, I have used classic cars with a futuristic interior.

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I've used this image to reflect the smoothness of collections and brands within this department - having each brand flow into one another.

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The brands I have included in this department are Craig Green, ACNE, Dries Van Noten, Raf Simmons, Comme Des Garcons, Off White, Palace, Supreme and Moncler. Unlike classic designers, I feel that these brands need to be spread out evenly and grouped by similarities - for example, Off White, Supreme and ACNE would be placed in one section of the department - spread out between rails and box stands.

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For the beer bar, I wanted to create a space for customers to be able to relax whilst being in a lively environment. I wanted to have the interior relate to nature, using wood for the bar and having natural lighting come through the roof of the bar.

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Using the colour scheme of gold and emerald green.

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With this space, I wanted to be able to represent the brand 'manners' and its iconic moustache - the interior of the barbers connects to the 1960s.
I wanted to follow through the 1960s theme into the tattoo parlour but with a modern day twist - adding grunge with classical.

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I wanted the fitting room spaces to be private and welcoming. Making the customers feel confident enough to try clothing items on. With looking at other department stores, there is always a help desk within the fitting rooms for customers to ask staff questions, I wanted to add this in with a waiting area to make the experience comfortable.

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Instead of pink, the chairs would be emerald green to reflect brand colours.

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My inspiration for the website was Selfridges and matchesfashion. I wanted the layout to be easy to read and find brands.

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Similar to the Selfridges' instagram page, I used golden blanks for the highlight reels.