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1.  Codys fans immediately assume that all of Jake's viewers are incompetent children (which they mostly are) and constantly poke fun at them.

2. Jake assumes that he is always the victim in every situation no matter what, even if he bites back even more harsh.

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1. Both fan bases use curising and mean language when referring to the other.
2. Both youtubers result to making videos rather than talking face to face.

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Functional- Jake and Cody serve their purpose on youtube by producing videos and have a public feud that provides entertainment to viewers.
Conflict- There is a fight for who is right or wrong between fan bases. Jake Paul has more subscribers than Cody Ko.
Interactionist/Symbolic- Subscriber count, both have lots of money and show wealth through cars, houses, clothes, etc.
Feminist- Jake Paul is criticized for his poor treatment of girls, after being exposed by his ex-girlfriend for abusing her verbally and physically.

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Fans include people from all different backgrounds economically and politically. Anyone can watch their videos through youtube.

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cursing, slang
Both have logos for their channels
examples would be how jake calls his fans "jake paulers"

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material- likes on videos
nonmaterial- support from fans

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folkway- cursing
mores- speaking their own truth
laws- youtube guidelines

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Cody Ko and Jake Paul both have millions in their fan base. Jake's audience is overwhelmingly children while Cody's audience is more young adults.

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When this internet feud became a real life confrontation, Cody reacted in a calm way, causing people to automatically take his side understanding that what Jake did wasn't thought through and an had no real purpose other than content for his channel. When the confrontation was uploaded to youtube, technology spread the video making more people aware of the "beef' and both creators getting views.
https://mashable.com/article/jake-paul-cody-ko-cyberbully/

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In October of 2017  Cody Ko posted a youtube  video of him cringing to Jake  Paul videos. Following initial video there have been multiple videos from both parties talking about the feud.

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Refer to the many videos

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start at 12:50

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HOW TO GET A FREE PROMO FROM JAKE PAUL! Ft. Cody ko | Jeff’s barbershop