# data[].attributes.headline
Related Academic Article demonstrating the benefits of construct celebrity authenticity

# data[].attributes.subject
Related Academic Article demonstrating the benefits of construct celebrity authenticity

# data[].attributes.body
Ziyi also attempted to attract more admirers by creating the concept of "celebrity authenticity" (Gledhill, 1991, p. 137). Gledhill argued that fan culture required stars to maintain qualities, such as sincerity, spontaneity and authenticity (even if they were planned) to ensure they maintain their stardom.

# data[].attributes.body
In 1990, Thompson (p. 14, cited in Leung, 2014, p. 73) argued that audiences expressed dissatisfaction when celebrities’ private and public lives were inconsistent, resulting in damage to their reputation and image. Between 2000 to 2009, Ziyi became involved in numerous scandals that almost forced her to leave the entertainment industry.

# data[].attributes.headline
Crouching Tiger, Hidden Dragon won an Academy Award for Best Foreign Language Film in 2001

# data[].attributes.subject
Crouching Tiger, Hidden Dragon won an Academy Award for Best Foreign Language Film in 2001

# data[].attributes.body
People's Daily reported in 2001 that Crouching Tiger, Hidden Dragon won an Academy Award for Best Foreign Language Film, which encouraged Ziyi to take her image as a brave woman to Hollywood.

# data[].attributes.attachment_link.readable_text
'Crouching Tiger, Hidden Dragon' Wins Best Foreign Film Oscar

"Crouching Tiger, Hidden Dragon" Wins Best Foreign Film
The Chinese-language film "Grouching Tiger, Hidden Dragon" was awarded the Oscar for Best Foreign Film at the star-studded 73rd annual Academy Awards held in Los Angeles Sunday night.

Directed by Taiwan-born Ang Lee, the martial arts fantasy has won high acclaim at Hollywood by getting 10 Oscar nominations. It has already won the Oscars for Best Art Direction, Best Cinematography and Best Original Score at the grand awarding ceremony held at the Shrine Auditorium.

The film, a combination of dazzling martial arts action and beautiful scenery in China, made history by becoming the first foreign-language film to break the 100 million-dollar barrier at the North American box office.

On Saturday, Crouching Tiger, Hidden Dragon just won three awards at the Independent Spirit Awards, the latest in a string of honors. Crouching Tiger, Hidden Dragon also won several awards from the Directors Guild of America, the Screen Actors Guild Awards and the Golden Globes.

"I think the audience is getting cynical today and longing for old fashioned film-making, that innocence," Ang Lee told reporters at a party before attending the awarding ceremony.

"I think maybe Hollywood has failed to do that... they don't always provide the most fresh and exciting and unpredictable movies that give people a thrill," he said.

Lee believed this movie has harnessed the creative power of Hong Kong film-making, still the dominant force in martial arts film.

"Crouching Tiger" Wins Third Award
The critically acclaimed "Crouching Tiger, Hidden Dragon" picked up three Oscars at the 73rd Academy Awards here Sunday with the top award, best film, yet to be announced.

Tim Yip collected the golden statuette for best art direction and Tan Dun won the Oscar for best original musical score. Peter Pau claimed the award for best cinematography.

"I would like to thank (director) Ang Lee for giving me this once in a lifetime chance," said a beaming Pau in his acceptance speech in which he slipped excitedly from English to Mandarin and back.

"It's a great honor to me to the people of Hong Kong and to Chinese people all over the world."

In his own eloquent acceptance speech, Tan Dun dedicated his success to "two tiger's in my family" -- his wife and son.

"My music is to dream without boundaries," he said. "Tonight with you I see boundaries being crossed ... I am proud to be honored here."

The Chinese language Romantic epic is nominated for a total of 10 Oscars including best picture and best foreign language film.

The romantic martial-arts fantasy filmed in Mandarin has more Oscar nominations than any other foreign-language film in Academy history and is the first Asian film nominated for best picture.

Lee -- ignored by the Academy in 1996 when his first English-language film, "Sense and Sensibility," garnered seven nominations -- is a strong contender for the directing Oscar.

In This Section

# data[].attributes.attachment_link.title
'Crouching Tiger, Hidden Dragon' Wins Best Foreign Film Oscar

# data[].attributes.attachment_link.description
"Crouching Tiger, Hidden Dragon" Wins Best Foreign Film The Chinese-language film "Grouching Tiger, Hidden Dragon" was awarded the Oscar for Best Foreign Film at the star-studded 73rd annual Academy Awards held in Los Angeles Sunday night. Directed by Taiwan-born Ang Lee, the martial arts fantasy has won high acclaim at Hollywood by getting 10 Oscar nominations.

# data[].attributes.headline
Became Image Ambassador for her positive star image (to be listed only)

# data[].attributes.subject
Became Image Ambassador for her positive star image (to be listed only)

# data[].attributes.body
· In 2010, Ziyi participated in the shooting of the national image propaganda series Characters.
· In 2011, Ziyi served as the global ambassador for the Special Olympics.
· In June 2013, Ziyi served as the promotion ambassador of the Chinese film festival.
· On 11 September 2014, Zhang Ziyi and Jackie Chan became the honorary ambassadors for friendship between China and Romania and ambassadors for the promotion of Chinese films.
· In December 2016, she served as the image ambassador of the first Macau International Film Festival.

# data[].attributes.headline
The reason why Ziyi could completely reverse her negative star image in a short time is because of her excellent acting skills.

# data[].attributes.subject
The reason why Ziyi could completely reverse her negative star image in a short time is because of her excellent acting skills.

# data[].attributes.headline
Appearing in Vanity Fair was considered as "Winning honour for the country" 

# data[].attributes.subject
Appearing in Vanity Fair was considered as "Winning honour for the country" 

# data[].attributes.body
Vanity Fair launched a special issue of Hollywood since 1995, covering stars who were Hollywood's most popular movie stars. Ziyi first appeared on Vanity Fair in 2005 and has appeared four more times up until 2019. When she first appeared in Vanity Fair, Ziyi appeared on the cover of the magazine alongside Hollywood stars Cate Blanchett, Uma Thurman and Kate Winslet. She was described by domestic media as "Wei Guo Zheng Guang” (winning honour for the country).

# data[].attributes.body
In 2005, Ziyi was included in "The 100 Most Influential People in the World" by TIME, with the description "the slim charmer whose dreams are as big as her awe-inspiring talent". Such an honour is rare for a Chinese actress, who was also awarded the title of "International Zhang" in domestic media reports.

# data[].attributes.attachment_link.readable_text
Lucy Nicholson / Reuters

The first impression is of a china doll, porcelain pretty, fragile to the touch. It takes a moment to see the resolve in Ziyi Zhang's perfect posture, the ardor in a gaze with laser intensity. The little princess she played in Ang Lee's Crouching Tiger, Hidden Dragon, the movie that introduced her to world audiences, had a sense of drama: a girlish petulance that ripened into mature strength, a will growing steelier before our eyes.

The Beijing native was 20 then. At 26, she has finessed that early promise into a résumé unmatched by any other actress her age. She was the feisty student in love with her master in the worldwide hit Hero, then the renegade kung-fu femme in House of Flying Daggers, executing devious martial artistry. Both films were directed by her discoverer Zhang Yimou. She played a prostitute in Wong Kar-wai's 2046 (to open in the U.S. in August), in which, aswirl in a flutter of erotic pouts and surrendering smiles, she outdazzled such beguilers as Faye Wong and Gong Li. Having done superb work for the top auteurs of all three Chinas, Zhang had no industry left to conquer but Hollywood — which she may have done by snagging the title role in Memoirs of a Geisha, produced by Steven Spielberg and directed by Oscar winner Rob Marshall (Chicago). It's due out in December.

We're not sure why a Chinese actress was cast as the ultra-Japanese heroine in a movie of Arthur Golden's best seller. The producers must have thought, as we do, that Zhang can inhabit any character with passionate plausibility. She has an ambition that the previous all-China film fatale lacked. Gong Li was happy to stay in the East; she got married, took few roles. Zhang quickly learned English, came West and, after four years of international renown, flipped her name from Zhang Ziyi to Ziyi Zhang.

Can Zhang achieve Western stardom? She would be the first Chinese-born actress to do so. But we wouldn't bet against the slim charmer whose dreams are as big as her awe-inspiring talent.

From the Archive:
Action Hero: TIME interviews Ziyi Zhang following her performance in Hero

# data[].attributes.attachment_link.description
The first impression is of a china doll, porcelain pretty, fragile to the touch. It takes a moment to see the resolve in Ziyi Zhang's perfect posture, the ardor in a gaze with laser intensity.

# data[].attributes.headline
“The only Chinese actress to have a single box office page on Mojo; The only Chinese actress to earn more than 10 billion RMB worldwide”

# data[].attributes.subject
“The only Chinese actress to have a single box office page on Mojo; The only Chinese actress to earn more than 10 billion RMB worldwide”

# data[].attributes.body
These are the first two sentences on Ziyi's official fan page. Zhang Ziyi is the only Chinese actress to have a single box office page on Mojo, and her movie achievements are considered the best by fans. At the same time, the number of relevant news items reached 12,400 when the data were searched online. This shows that Ziyi attaches great importance to her achievements as an actress. The foundation of her success in contributing her star image is to do her job well so that she can shape other star images.

# data[].attributes.headline
Zhang ziyi, as the spokesperson of BVLGARI, established "Save The Children" charitable project with BVLGARI to focus on the physical and mental health of children

# data[].attributes.subject
Zhang ziyi, as the spokesperson of BVLGARI, established "Save The Children" charitable project with BVLGARI to focus on the physical and mental health of children

# data[].attributes.body
Ziyi not only successfully obtained the endorsement of Bulgari through her positive star image, but also combined the endorsement with charity to create a new star image, which was a very clever approach. At the same time, she is good at combining her star image with her own experience. For example, she said in the interview that she lived in a way very similar to these children's family conditions when she was young, so she wanted to help them. "I used to go to the kindergarten where my mother worked when I was young. These children remind me of myself, surrounded by love despite the limitations of family conditions."

# data[].attributes.headline
The foundation of building a star image lies in the success of Ziyi's film career. Without good works, Ziyi could not turn her star image from being negative to being positive so easily.

# data[].attributes.subject
The foundation of building a star image lies in the success of Ziyi's film career. Without good works, Ziyi could not turn her star image from being negative to being positive so easily.

# data[].attributes.body
Since her debut in 1996, Zhang Ziyi has received five academy award nominations and two awards. The accolades she has received are unique among contemporary Chinese actresses. Her acting career has brought her numerous honours and endorsements, which have helped her to create a star image that is glorious, even "winning glory for the country".

# data[].attributes.headline
Quarrelled with another actor in the first episode of a reality show

# data[].attributes.subject
Quarrelled with another actor in the first episode of a reality show

# data[].attributes.body
In 2018, Ziyi participated as a judge in a reality show, with Liu Ye (the male protagonist of Histoire d'hommes a Pekin) as another judge. In the first episode of the show, they quarrelled over a disagreement of opinion. In Chinese reality shows, it's rare for mentors to quarrel especially when they first meet. Because quarrelling with mentors means they are not peaceful and tolerant, it also shows their true temperament. This is consistent with the star image that Ziyi wants to portray. During her mature period, she no longer wanted to be a tolerant star, but show her authenticity as much as possible to the audience.

# data[].attributes.headline
Showed up on a beauty blogger's live channel and asked how to buy lipstick

# data[].attributes.subject
Showed up on a beauty blogger's live channel and asked how to buy lipstick

# data[].attributes.body
Li Jiaqi is a beauty blogger who makes money by advertising lipsticks (a business model somewhat similar to Jeffry Star). In February 2020, when Li was on live streaming, Ziyi, just like a normal viewer, started asking Li how to buy lipstick, which shocked Li. A female celebrity like Ziyi doesn't need to buy lipstick herself. Instead, she just plays a role of acting as an ordinary video viewer, aiming to narrow the distance between herself and the audience and create a true veracious star image.

# data[].attributes.body
In most cases, stars and celebrities only meet audiences in mainstream media such as advertising, films and variety shows. But Ziyi has created her own TikTok account, sharing her life clips such as "How to tie a bow" and "Eat ramen after Tokyo Award Ceremony", which greatly enhances the authenticity of her star image and allows her to jump out of the celebrity plane figure.

# data[].attributes.headline
Publicly accused the illegal behavior in the "Red, Yellow and Blue kindergarten Abuse Incident" in her social website

# data[].attributes.subject
Publicly accused the illegal behavior in the "Red, Yellow and Blue kindergarten Abuse Incident" in her social website

# data[].attributes.body
On 22 November 2017, a great number of parents reported that children in the Red, Yellow and Blue kindergarten had been stabbed by a teacher, provided with photos of multiple needle eyes on their children. But because of the kindergarten's public relations efforts at the time, discussion of this incident on social media was banned. Ziyi publicly accused the kindergarten of wrongdoing on her social media account on 23 November. This is uncommon among Chinese celebrities, who rarely post anything other than advertisements and endorsements on social media. Ziyi's behaviour is a way of speaking up for the children and their parents who had been banned and triggering a heated discussion online. Online users believe that Ziyi is a warm-hearted and righteous person, which may also be part of Ziyi's efforts to build her star image.

# data[].attributes.headline
The incident of child abuse in Red, Yellow and Blue kindergarten

# data[].attributes.subject
The incident of child abuse in Red, Yellow and Blue kindergarten

# data[].attributes.body
On 23 November 2017, Liu, a teacher at the Red, Yellow and Blue kindergarten in Beijing, used needle stitching to "discipline" some children because they did not go to bed on time. Liu, who had been detained on suspicion of abusing caretakers, apologised on her social media platform on 26 November.

# data[].attributes.headline
Ziyi's vlog: "Take you to experience a day of orthodox female stars"

# data[].attributes.subject
Ziyi's vlog: "Take you to experience a day of orthodox female stars"

# data[].attributes.body
Zhang Ziyi updated four vlogs in May 2019 to show her life at the Cannes Film Festival. Although these vlogs still have a glimpse of life glamorisation and image manipulation, the video format shows a more authentic side of the celebrity rather than news and films. Ziyi acts like a spoiled brat with her husband and eats fewer noodles for fear of becoming fat, just like normal people. It is rare for celebrities to record their life in the Chinese entertainment industry through a vlog, but this kind of action has truly narrowed the distance between stars and fans and created a much more approachable star image.

# data[].attributes.attachment_link.keywords[]
【章子怡vlog 】带你体验正统女明星的一天 女明星是怎样吃泡面。娱乐视频，【章子怡vlog 】带你体验正统女明星的一天 女明星是怎样吃泡面。高清视频在线观看

# data[].attributes.attachment_link.title
【章子怡vlog 】带你体验正统女明星的一天 女明星是怎样吃泡面。

# data[].attributes.attachment_link.description
【章子怡vlog 】带你体验正统女明星的一天 女明星是怎样吃泡面。是娱乐类高清视频，于2019-09-18上映，视频画面清晰，播放流畅，内容质量高。视频主要内容：【章子怡vlog 】带你体验正统女明星的一天 女明星是怎样吃泡面。。。

# data[].attributes.headline
In the reality show, Ziyi said she loved her stepdaughter

# data[].attributes.subject
In the reality show, Ziyi said she loved her stepdaughter

# data[].attributes.body
In a 2017 reality show, Ziyi talked about her stepdaughter, whose biological mother gave birth to her at the age of 18 and divorced Wang Feng without taking care of her. Ziyi felt that her stepdaughter lacked maternal love, and she could give it to her. Ziyi said she does not care whether the children are her own but believes that as long as she is married to Wang Feng, she will love all of his children. This motherly star image is very mind-blowing.

# data[].attributes.headline
Ziyi appeared on the cover of Marie Claire pregnant.

# data[].attributes.subject
Ziyi appeared on the cover of Marie Claire pregnant.

# data[].attributes.body
In February 2020, Ziyi appeared on the cover of Marie Claire magazine. By this time, she was 36 weeks pregnant and said it was the happiest moment of her life, which overlapped with her earlier wish to give Wang Feng a son. As it turned out, she did have a son shortly afterwards.

# data[].attributes.body
Ziyi's husband, Wang, had been married twice previously and had two daughters from these marriages. One of the daughters still lives with Wang. As a stepmother, Ziyi often posts pictures of their lives on Weibo (the Chinese equivalent of Facebook). Her approach has created a star image of being a caring and understanding stepmother.

# data[].attributes.body
Since celebrities have become social symbols and are linked to commercial value, they always try to project their perfect personal image in front of the media. This is mainly reflected in the fact that celebrities try to construct peaceful and tolerant personalities. However, Ziyi has taken a very special route. She likes to show her authentic side in front of the audience (although this kind of authenticity is sometimes contrived), but by keeping close to the audience, she has managed to create a star image of being a true veracious star.

# data[].attributes.headline
Ziyi carried her daughter on the cover of ELLE magazine

# data[].attributes.subject
Ziyi carried her daughter on the cover of ELLE magazine

# data[].attributes.body
In August 2016, Ziyi was depicted carrying her daughter on the cover of Elle magazine and gave an interview. She says she would do anything for her child and believes she cannot control her daughter, and she can do whatever she wants. Her interview was full of maternal love. In China, it is very rare for a celebrity to appear in a magazine with their baby, so Ziyi's action also had great influence and created a wide impact for her to shape the star image of a family woman.

# data[].attributes.headline
Often posts photos of her family members on social media platforms

# data[].attributes.subject
Often posts photos of her family members on social media platforms

# data[].attributes.body
Zhang Ziyi's husband is a Chinese rock singer. However, his star image has always been that of a hard-working man, which is very similar to the star image constructed by Zhang Ziyi in earlier times. Their marriage was not only because of love but also a strike against Ziyi's relationship scandals.

# data[].attributes.body
In this YouTube video, it talks briefly about Ziyi expecting her second child. After having a daughter with her husband Wang, she said the wanted to fulfil Wang’s dream of having a son.

# data[].attributes.headline
Family woman: "I can give up my career for the sake of my family"

# data[].attributes.subject
Family woman: "I can give up my career for the sake of my family"

# data[].attributes.body
After 2015, the number of films Ziyi appeared in dropped sharply because she married and had children. On a recent reality show, she admitted that, if necessary, she would give up her career for the sake of her family. She believes that a woman's charm comes from her husband and children. In another way, this is also a response to her previous relationship scandals, in that she hopes to create a star image of a loving family.

# data[].attributes.body
· On 19 May 2011, Ziyi attended the AIDS fund charity dinner in Cannes.
· On 26 February 2012, Ziyi attended the 20th Elton John AIDS charity foundation party.
· In April 2012, as the image ambassador of China Red Ribbon Fund, Ziyi recorded a public service advertisement for AIDS prevention.
· On 8 May 2012, Ziyi attended the Met Gala at the Metropolitan Museum of Art in New York.
· In September 2014, Ziyi attended the charity night of Bazaar and donated millions with Huang at the auction site.
· On February 2017, Ziyi served as Children of China Pediatrics Foundation (CCPF)'s global love ambassador.
· On 9 September 2017, Ziyi attended a Bazaar charity night again and raised money for the ambulance project together with many artists.

# data[].attributes.headline
Zhang Ziyi and China’s Celebrity–Philanthropy Scandals

# data[].attributes.subject
Zhang Ziyi and China’s Celebrity–Philanthropy Scandals

# data[].attributes.body
There is an academic article about Ziyi's earthquake donation-gate scandal. Ziyi's "breach of trust" has prompted critics on social media to accuse her of donation fraud, triggering a nationwide crisis of trust in celebrity charities. Therefore, Ziyi hired a team of American lawyers, gave an exclusive interview to China Daily and returned to philanthropy to clear her name. This shows that celebrity philanthropy is combined with politics in China.

# data[].attributes.body
In this interview, Ziyi talks about how she works for children in Shangri-La. In 2007, as the "Shangri-La ambassador", Ziyi attended the charity event of "International Organisation for Caring for Children" held in Shangri-La.

# data[].attributes.headline
A celebrity who is passionate about charitable projects and wants to give back to society

# data[].attributes.subject
A celebrity who is passionate about charitable projects and wants to give back to society

# data[].attributes.body
Ever since she was accused of donation fraud, in recent years, Ziyi has been building a star image that shows she is passionate about charitable projects and wants to give back to society. This can be seen not only as her attempt to construct a kind and warm-hearted image but also as a public relations tool to turn around her negative star image.

# data[].attributes.body
In an interview with China Daily, Zhang Ziyi denied accusations that she had committed fraud in the name of charity, but admitted that she lacked experience in raising donations for the Wenchuan earthquake. She said in the interview that her original intention was to give back to society rather than to cheat.

# data[].attributes.attachment_link.readable_text
Film star says she will make up for fund shortfall

Zhang Ziyi has vehemently denied accusations that she committed fraud in the name of charity, but admitted to inexperience when organizing a donation drive for the relief of the 2008 Sichuan earthquake victims.

In an interview with China Daily, the internationally-celebrated Chinese actress - for the first time - answered some 100 questions, most of which involve details about the money she gave to charity or collected for her own foundation.

Ever since an advertisement featuring her was defaced with paint in December, Zhang has been embroiled in a series of allegations.

The most serious of the accusations - mostly from netizens - are about discrepancies in the sums that surfaced in various reports. Shortly after the earthquake struck Sichuan on May 12, 2008, killing some 80,000 and dislocating millions, she decided to donate 1 million yuan ($147,000) to the China Red Cross.

As she was in the United States at the time, she asked her representative in China to transfer the money. But due to what she claimed to be a "communication glitch", only 840,000 yuan was sent. She said she took "primary responsibility" for it and had already made up for the shortfall.

The other contentious figure was $1 million, which she said she had "hoped" to raise, but had never claimed to have "already" raised. The actual amount pledged for the Zhang Ziyi Foundation is slightly less than $500,000, most of which has not been paid.

The event in the eye of the storm was a fund-raising drive on May 21, 2008, at the Cannes Film Festival. During the one-hour "hastily arranged" initiative, only $1,392 in cash was collected, far less than the previously reported $50,000. The rest were informal pledges.

The total adds up to about $500,000, which is the amount she said she had always referred to when answering the media.

Since then, she said she had been making efforts to pressure the donors to honor their pledges, but her efforts have not been very successful. So far, only $15,050 has been collected.

Zhang said she would personally make up for the shortfall but would not reveal the people's names against their will.

Zhang also mentioned her foundation was registered in California two days before her fund-raising effort in Cannes. The foundation, a non-profit organization, is of good standing and there have been no financial irregularities, she said.

Tears welled in her eyes when she talked about the incident's impact on her and her family, and again when she recounted the solace and support she got from friends.

She said she wants to give back to society because she had got so much from it, using her heavily-subsidized tuition in the drama academy and the dance school as an example.
Source: China Daily

# data[].attributes.attachment_link.description
Film star says she will make up for fund shortfall Zhang Ziyi has vehemently denied accusations that she committed fraud in the name of charity, but admitted to inexperience when organizing a donation drive for the relief of the 2008 Sichuan earthquake victims. In an interview with China Daily, the internationally-celebrated Chinese actress - for the first time - answered some 100 questions, most of which involve details about the money she gave to charity or collected for her own foundation.

# data[].attributes.body
In 2009, a giant poster near Ziyi's Beijing residence was splashed with ink. Soon the paparazzi revealed that the mastermind was a powerful woman in Beijing called Zhao, who believed that Ziyi had fallen in love with another rich man in Shanghai while dating Vivi, but the matter has never been settled. Ziyi was considered as a mistress which was very bad for her star image.

# data[].attributes.headline
"Ruthless killing machines" or "A betrayal of the country "

# data[].attributes.subject
"Ruthless killing machines" or "A betrayal of the country "

# data[].attributes.body
Like Michelle Yeoh and Gong Li, Zhang Ziyi's Hollywood career did not allow her the freedom to choose her film roles. They were portrayed as a kind of cultural hegemony imposed by the west over the east, and their star image failed in this period.

# data[].attributes.headline
Lost her role in the film Snow Flower and Secret Fan

# data[].attributes.subject
Lost her role in the film Snow Flower and Secret Fan

# data[].attributes.body
As the Ink Splash Gate scandal strongly affected Zhang Ziyi's star image, the investors thought she was no longer suitable to act in the film Snow Flower and Secret Fan, because her scandal made her temporarily lose commercial value. The heroine of Snow Flower and Secret Fan was ultimately changed from Ziyi to Li.

# data[].attributes.headline
Ziyi's relationship with Huo, a second-generation rich man 

# data[].attributes.subject
Ziyi's relationship with Huo, a second-generation rich man 

# data[].attributes.body
In 2004, Ziyi's relationship with Huo, who was four years her junior, was revealed by the paparazzi. At that time, Ziyi's star image was still as an ordinary working-class girl, and her relationship with this second-generation rich man was seen as an attempt to escape from the life of the working class. Viewers who had supported her because of her ordinary, hard-working star image felt betrayed.

# data[].attributes.body
During the Wenchuan Earthquake in 2008, Zhang Ziyi came forward to raise money and set up a personal foundation. However, it was pointed out by the news that her donation of 1 million CNY was actually a donation of only 910,000, and her personal foundation had already gone bankrupt in 2009. Ziyi's credibility was downgraded at the time, and audiences were reluctant to trust her, believing that she had pocketed the money.

# data[].attributes.headline
Date with Vivi Nevo, an Israeli millionaire

# data[].attributes.subject
Date with Vivi Nevo, an Israeli millionaire

# data[].attributes.body
In 2006, Zhang Ziyi met and fell in love with Israeli millionaire, Vivi Nevo. In 2009, Zhang and Vivi reported the news of getting married, postponing their wedding and then breaking up. News reports at the time revealed that Ziyi had fallen in love with Vivi just to enter the entertainment industry of Hollywood. Then she abandoned Vivi when she decided to return to China for further development, which was a heavy blow to Ziyi's star image, as she was considered to be a fickle and cold woman.

# data[].attributes.body
Zhang Ziyi attended the Berlin Film Festival for the first time because of her collaboration with Zhang Yimou, director of My Father and Mother. This was the first time that Zhang Yimou has taken a leading actress to the podium. However, Zhang Ziyi's behaviour in wearing only belly pockets (belly pockets are synonymous with virginity in Chinese culture) was regarded as indiscreet by the media at the time.

# data[].attributes.body
There are no specific years for the period of her scandal. From 2000 to 2009, continuous scandals almost forced her to quit the entertainment industry. Among the more far-reaching were her relationship scandals, the earthquake donation-gate scandal and the loss of film resources due to the Ink Splash Gate scandal.

# data[].attributes.headline
Developing into Mature Stage: 2009 till now

# data[].attributes.subject
Developing into Mature Stage: 2009 till now

# data[].attributes.body
Between 2006 and 2009, Zhang Ziyi stopped making films because of relationship scandals and a great deal of negative news. When she returned in 2009, she gave up the strategy of "only acting in films" and focused more on public relations (including participating in reality shows and public welfare activities), to reverse her negative star image.

# data[].attributes.body
Played by Zhang Ziyi, Michelle Yeoh and Gong Li, the film tells the story of Sayuri, who goes from being a village girl to being the most well-known geisha in Japanese history. Similar (even the same) star images of Zhang Ziyi, Michelle Yeoh and Gong Li can be seen to epitomise the failure of Chinese actresses in Hollywood. Because of the narrow choice for Oriental characters in Hollywood, Chinese actresses have no choice in selecting the characters they wish to portray when they are developing their careers in Hollywood. After shooting Memoirs of a Geisha, Ziyi decided to break away from the image hegemony of the west over the east and focus on returning to China.

# data[].attributes.body
In the film, Zhang Ziyi teamed up with Jackie Chan (the male protagonist of Rush Hour 1) and John Lone (the male protagonist of The Last Emperor). The film tells the story of a Hong Kong police inspector, Lee, and a Los Angeles police detective, James, who go to Hong Kong for a holiday. When they arrived they noticed that a bomb will explode at the US consulate. The two male actors who were already well-known in Hollywood could have been Ziyi's first step into Hollywood. However, when the film was released, it was uneventful, with Ziyi acting as an Asian woman who has no feelings but only fights.

# data[].attributes.body
There is a time overlap between Ziyi's Hollywood stardom period and her early career, which indicates that she adopted different strategies in exploring domestic and foreign star images. The success of two domestic films made her witness the possibility of a career in Hollywood, but the failure of Hollywood made her realise that the star image of a kung fu actress was unrealistic.

# data[].attributes.body
TIME magazine ranked Hero and House of Flying Daggers among the top 10 films in 2004, which is an outstanding achievement for Chinese martial arts films, and also provides a stage for Zhang Ziyi to enter Hollywood in her next career period.

# data[].attributes.attachment_link.readable_text
Come fly with us, and Leo, through the best (and worst) of 2004. Tops in the cinema this year include Scorsese's Howard Hughes biopic The Aviator. Elsewhere, Deadwood was good TV, and a Strange tale fascinated readers.

# data[].attributes.attachment_link.description
Come fly with us, and Leo, through the best (and worst) of 2004. Tops in the cinema this year include Scorsese's Howard Hughes biopic The Aviator. Elsewhere, Deadwood was good TV, and a Strange tale fascinated readers.

# data[].attributes.body
Primarily, the film tells the story of the time of warring states. To fight against the annexation of the state of Qin, swordsmen from all over the six countries want to assassinate the king of Qin.

# data[].attributes.body
The film tells the love story of two detectives and a geisha during the late Tang dynasty. Initially, the geisha loves detective Liu, but later after some twists and turns, she finds her true love is detective Jin. In the end, the geisha dies with detective Liu to save the life of detective Jin.

# data[].attributes.headline
Ziyi's Hollywood dilemma together with Gong Li and Michelle Yeoh.

# data[].attributes.subject
Ziyi's Hollywood dilemma together with Gong Li and Michelle Yeoh.

# data[].attributes.body
A Chinese article has discussed recently the Hollywood dilemma that Chinese female stars face. After shooting the Memoirs of a Geisha, Gong Li also played in some Hollywood blockbusters, such as Miami Vice and The Silence of the Lambs. But her image is always trapped as an Asian fighting woman. The star images of Michelle Yeoh, Carina Lau and Gong Li are always trapped as stereotyped fighting women as a simple visual symbol of Hollywood.

# data[].attributes.body
The film, directed by Ang Lee (the director of Life of PI and Brokeback Mountain), tells the story of a man called Li who wants to quit his warrior days, handing his weapons to his girlfriend but being intercepted by a princess played by Zhang Ziyi.

# data[].attributes.body
Zhang Ziyi studied Chinese folk dance for six years before acting in movies, which gives her the star image that distinguishes her from other women in martial arts films.

# data[].attributes.headline
Still something else besides a mother? Negotiating celebrity motherhood in Sarah Jessica Parker’s star story (2007)

# data[].attributes.subject
Still something else besides a mother? Negotiating celebrity motherhood in Sarah Jessica Parker’s star story (2007)

# data[].attributes.body
Ziyi's early star image consistent with Jermun, D.'s article. When Sarah Jessica Parker became a celebrity mother, she used intimate letters to dispel apparent conflict. This shows that stars can publicise their private lives, which is conducive to shaping the star image of being kind and populist.

# data[].attributes.headline
Interview: "When I was a child, I could only stand in front of the department stores looking at the toys without buying them."

# data[].attributes.subject
Interview: "When I was a child, I could only stand in front of the department stores looking at the toys without buying them."

# data[].attributes.body
In shaping the star image of this period, Ziyi combined her childhood experiences to highlight ordinary family conditions. She even said in the interview that she could not afford toys when she was young, so she could only stand in front of the department stores looking at the toys without buying them. There is no doubt that this brings the star closer to their fans because she is no longer a female celebrity, but an ordinary person just like you and me.

# data[].attributes.headline
Interview with Zhang Ziyi at The Grandmaster LA Screening

# data[].attributes.subject
Interview with Zhang Ziyi at The Grandmaster LA Screening

# data[].attributes.body
In this interview, Ziyi talks about her preparation for shooting the film The Grandmaster. She said she had needed to work-hard and had prepared for six weeks just to shoot the three-minute fight scene, which shows the image of a hard-working star.

# data[].attributes.attachment_link.title
Interview with Ziyi Zhang at The Grandmaster LA Screening

# data[].attributes.body
Zhang Ziyi stars in a film playing three characters each of whom is called Jasmine. The film, based on the book Women's Life by a prominent Chinese feminist author, tells the story of the fate of three generations of women in a family.

# data[].attributes.body
This is Zhang Ziyi's debut performance. It tells a true story. A girl named Chen Wei suffered an amputation at the age of 15. She grew up and chose to stay at school to teach. She died at the age of 18 in front of the audience of the favourite radio programme "Star lights". This was Chen's most valuable life moment and the most intriguing life experience.

# data[].attributes.body
Directed by Zhang Yimou, the film tells the love story of a father and a mother from the perspective of their daughter. Zhang Ziyi plays the mother character, Zhao Di, who falls in love with a young teacher who teaches in a township. After the chaos and tragedy of the cultural revolution, the two lived happily together for 40 years.

# data[].attributes.headline
Ordinary girl and Hard-working star image

# data[].attributes.subject
Ordinary girl and Hard-working star image

# data[].attributes.body
“On the surface, what I get now is lucky, but in reality, what happens to me may not happen to you, because even if you have such an opportunity, you may not be able to sacrifice as much as I did.” --Ziyi said in an interview with People magazine.

# data[].attributes.body
Zhang Ziyi's early career included ten films. During this period, she acted in two main types of film. The first type was rural films, most of which reflected the current situation in rural China in the 1990s. Her representative work is My Father and Mother. In such films, her star image is mainly consistent with her childhood life experience, focusing on creating a pure, ordinary and hard-working image. The second type of film in which she has acted is martial arts films co-produced with famous Chinese directors to create a unique star image in the form of dance as well as kung fu.