# data[].attributes.body
We identified a certain paragraph that describes symbolism of social media that we can replace cats in the argument with social media. Similarly identified as the social media instead of just a natural animal. Social media could be also identified as domestication similar to animals being domesticated by us humans.

Genelie Torres
Erik Rodriguez
Julie Huang
George Ortega

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Group: Silvia Perez, Donald Quach, Cesar Favela
Ethos:
"Facebook’s old mantra was “Move fast and break things,” 3 and now they’re coming up with better mantras and picking up a few pieces from a shattered world and gluing them together."
Pathos:
"There were all kinds of cruel experiments performed on prisoners, on poor people, and especially on racial targets."
Logos:
"One famous behaviorist was B. F. Skinner. He set up a methodical system, known as a Skinner box, in which caged animals got treats when they did something specific."

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Pathos
Addiction gradually turn you into a zombie. Zombies don’t have free will.

Ethos
It’s not surprising that B.F Skinner was a major player in the earliest days of digital networking, for instance. He saw digital networks as an ideal way to train a population for the kind of utopia he sought, where we’d all just finally behave. One of his books was called Beyond Freedom and Dignity

Logos
“Do you know what some men would pay for this privilege? I will release your hand ur you will blog for me.” So I did. Briefly I was one of the HuffPost’s top bloggers, always on the front page.

Evelin
Joshua L.
Brandon V.

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“Are you sad, lonely, scared? Happy, confident? Getting your period? Experiencing a peak of class anxiety.”
- Pathos

“A scientific movement called behaviorism arose before computer were invented. Behaviorist studied new, more methodical, sterile, and nerdy ways to train animals and humans.
One famous behaviorist was B.F. Skinner.”
- Logos and Ethos

^Breanna, Evan, Osvaldo

# data[].attributes.body
Ethos- “One famous behaviorist was B.F. Skinner. He set up a methodical system, known as a Skinner box, in which caged animals got treats when they did something specific.”
Pathos- “Various behaviorists, who often gave off rather ominous vibes, applied this method to people.”
Logos- “The short-term, dopamine-driven feedback loops we’ve created are destroying how society works…”

# data[].attributes.headline
Pathos (Jazlyn, Margarita, Alan, Miguel)

# data[].attributes.subject
Pathos (Jazlyn, Margarita, Alan, Miguel)

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"Here’s  Chamath  Palihapitiya,  former  vice  president  of  user  growth  at

Facebook:

The short-term, dopamine-driven feedback loops we’ve created are destroying how society works....

No civil discourse, no cooperation; misinformation, mistruth. And it’s not an American problem—

this is not about Russian ads. This is a

global problem.... I feel tremendous guilt. I think we all knew

in the back of our minds—even though we feigned this whole line of, like, there probably aren’t any

bad unintended consequences. I think in the back, deep, deep recesses of, we kind of knew something

bad could happen.... So we are in a really bad state of affairs right now, in my opinion. It is eroding

the core foundation of how people behave by and between each other. And I don’t have a good

solution. My solution is I just don’t use these tools anymore. I haven’t for years."

ETHOS: Here’s  Chamath  Palihapitiya,  former  vice  president  of  user  growth  at

PATHOS: "Tremendous Guilt", "Mistruth", "misinformation", "I don't have a good solution" (Pg. 11)

LOGOS:  Here’s  Chamath  Palihapitiya,  former  vice  president  of  user  growth  at

# data[].attributes.body
Logos-Behaviorists studied new, more methodi-cal, sterile, and nerdy ways to train animals and humans.
Pathos-Behaviorist strategies often worked, which freaked everyone out, eventually leading to a bunch of creepy "mind control" sci-fi and horror movie scripts.
Ethos-One famous behaviorist was B. F. Skinner. He set up a methodical system, known as a Skinner box, in which caged ani-mals got treats when they did something specific.

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Pathos: Are you sad, lonely, scared? Happy, confident? Getting your period? Experiencing a peak of class anxiety?
So-called advertisers can seize the moment when you are perfectly primed and then influence you with messages that have worked on other people who share traits and situations with you.

Logos: This book was written primarily during the final months of 2017, but events in 2018 turned out to be explosively relevant.

Ethos: when the sorry relegations of the Cambridge Analytical scandal fueled a sudden, grassroots movement of people deleting Facebook accounts.

-Bryan Caballero
Jose Sandoval
Ka Hing  Ng (Pamela)
Alfonso Castro
Jesselle Sanchez

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( Jason wang, Amy Machuca, Stever Gonzalez, Dylan Rivera)

Ethos : “There’s a long line of researchers studying this topic, starting with Abraham Maslow in the 1950s and continuing with many others, including Mihaly Csikszentmihaly (joined by writers like Daniel Pink)”

Pathos : “We only survive by getting along with family members and others. Social concerns are not optional features of the human brain. They are primal.l

Logos :  “But the benefits of networks only appear when people use the same platform. If no one wanted to be an Uber driver, then your Uber app would accomplish exactly nothing. If no one wants to be on your dating app, then, once again, nothing.”

# data[].attributes.body
"To a degree, you’re an animal in a behaviorist’s
experimental cage".

Pathos: The use of animal and experimental cage makes you feel less, makes you think your just an experiment, and makes you a little sad (emotional).

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The ethos is the credibility of someone that was formerly in the industry. The logos is that the quote itself is a testimony/narrative.
(pg. 11)
Here’s Chamath Palihapitiya, former vice president of user growth at
Facebook:
The short-term, dopamine-driven feedback loops we’ve created are destroying how society works.…
No civil discourse, no cooperation; misinformation, mistruth. And it’s not an American problem—
this is not about Russian ads. This is a global problem.… I feel tremendous guilt. I think we all knew
in the back of our minds—even though we feigned this whole line of, like, there probably aren’t any
bad unintended consequences. I think in the back, deep, deep recesses of, we kind of knew something
bad could happen.… So we are in a really bad state of affairs right now, in my opinion. It is eroding
the core foundation of how people behave by and between each other. And I don’t have a good
solution. My solution is I just don’t use these tools anymore. I haven’t for years.

# data[].attributes.headline
Ethos and Logos- Joshua Torres, Andrew Renteria

# data[].attributes.subject
Ethos and Logos- Joshua Torres, Andrew Renteria

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Here’s  a statement from Chamath  Palihapitiya,  former  vice  president  of  user  growth  at Facebook that the author used as evidence for his argument:

"The short-term, dopamine-driven feedback loops we’ve created are destroying how society works....

No civil discourse, no cooperation; misinformation, mistruth. And it’s not an American problem— this is not about Russian ads. This is a

global problem.... I feel tremendous guilt. I think we all knew in the back of our minds—even though we feigned this whole line of, like, there probably aren’t any bad unintended consequences. I think in the back, deep, deep recesses of, we kind of knew something bad could happen.... So we are in a really bad state of affairs right now, in my opinion. It is eroding the core foundation of how people behave by and between each other. And I don’t have a good solution. My solution is I just don’t use these tools anymore. I haven’t for years."

This is both ethos and logos due to the credibility of the source, which is the former president of Facebook. It provides a testimony to how Facebook was being ran to influence its users.