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Who is affected? Who is experiencing the problem? Can this user be further specified (by demographic, persona, motivation, reason for being in the situation)?

What is the problem? What are the struggles? What task needs to be accomplished? What pain point needs to be relieved?

Where does it happen? What is the context in which the user experiences the problem? Is it in a physical or digital space? Who else is involved?

Why does it matter? Why is this problem worth solving? What value does it bring to the user? What value does it bring to the business?

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Dave PhD
28
Working alongside the farmers to help automate the process of monitoring the health of the fish. Is driven to improve the well-being of the fish stock as well as reducing waste which reduces the environmental impact of the practice.

It is very important that the system works correctly so as to correctly identify issues. It must also be easy to use and can be smoothly transitioned to, having been doing the work manually up until this point.

Hobbies:
- Scuba diving at the weekends

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Mary
50
Has a large personal stake in the company's success and is motivated by maximizing the return on investment.

While initially sceptical of the system is happy to give it a trial to see whether or not it does minimise loss. Has seen encouraging results from smaller-scale trial runs at other fish farms.

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Dave is concerned about identifying and containing diseases in aquacultures before they have a chance to cause large scale losses. This is an unreliable and error-prone process when performed manually, especially at scale. Dave needs a way to speed up this process and have more reassurance about his findings, so losses can be minimized and the health of fish is maintained

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I'm just waiting on being let back in the meeting - Euan

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https://docs.google.com/presentation/d/1eXD1-gHNEWBgOhtr3I4isDWodSUgvXYm083A8uew0E8/edit#slide=id.gcb19a61edc_4_18

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We are developing a solution for…

The key points this group faced were…

Some initial ideas we explored were…

Key feedback from the stakeholders indicated…

Our proposed approach / solution

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From Ewan Hilton to Everyone: (2:41 pm)
Is there a tank to heal the sick fish? Or do they just die and float upside down?

From Ewan Hilton to Everyone: (2:43 pm)
I noticed the fish had a QR code on it, will they all be stamped as part of the process?