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Soft sell : Build an image for a brand and touch consumer emotion

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Hard sell : use reason to persuade consumers

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PETRONAS Primax 95 dengan Pro-Drive...terbaik!

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Sample ad for clear product, brand and theme

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Understanding misleading ads and its placements

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Chapter 2

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Chapter 3

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Chapter 4

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Chapter 6

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Chapter 7

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Chapter 8

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Chapter 9

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Chapter 10

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•The Facets Model of Effects

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Iklan Tepung Cucur Adabi (1998) [Clear Sounds Version]

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•The Facets Model of Effects

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PETRONAS Deepavali 2003: Boyz In Da Hood

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•The Facets Model of Effects

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Iklan Raya Petronas 2002/2003: Kisah Janda Beranak Tujuh

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Based on the notes for Chapter 4 slides 7 - 9  and 23 - 25 , this is the tutorial class for you to do the calculations in your final exam. The exercise for this will be conducted in class.
Watch in fullscreen for clarity.

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Get access to files anywhere through secure cloud storage and file backup for your photos, videos, files and more with Google Drive.

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Chapter 5 Part 1
Play the PowerPoint slides in full slideshow to play the audio. Listen to the explanation thoroughly and once our class in session, do ask questions on any parts that you don't understand

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Chapter 5 Part 2
Play the PowerPoint slides in full slideshow to play the audio. Listen to the explanation thoroughly and once our class in session, do ask questions on any parts that you don't understand

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Please use your KUPTM email address to access the quiz

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Access Google Forms with a personal Google account or Google Workspace account (for business use).