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Highlight the juxtaposition that Polaroid will never lose your photos, unlike digital can.

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Highlight the juxtaposition that Polaroid will never lose your photos, unlike digital can.

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Ex. change the colour of the frame depending on the location

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Approach: match the colour of film with the moment which the photograph was taken 

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Approach: match the colour of film with the moment which the photograph was taken 

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There’s a i-Type Polaroid film for all of life’s great occasions

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There’s a i-Type Polaroid film for all of life’s great occasions

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Approach: Show all the creative ways that people keep film on hand that showcase the range of film

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Approach: Show all the creative ways that people keep film on hand that showcase the range of film

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Description continuation: Fill your cupboard (or your fridge) with fresh Polaroid instant film in a range of specs and styles.

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Description continuation: Fill your cupboard (or your fridge) with fresh Polaroid instant film in a range of specs and styles.

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Never be caught without a pack of i-Type Polaroid film again.

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Never be caught without a pack of i-Type Polaroid film again.

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Black & White, Keith Haring, Spectrum Edition, Black Frame Edition, Daydream Edition, Metallic Nights Edition...

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Black & White, Keith Haring, Spectrum Edition, Black Frame Edition, Daydream Edition, Metallic Nights Edition...

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Colour i-Type Film Double Pack - Golden Moments Edition

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Colour i-Type Film Double Pack - Golden Moments Edition

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Colour i-Type Film Double Pack - Silver Linings Edition.

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Colour i-Type Film Double Pack - Silver Linings Edition.

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Our most creative camera yet. The connected analog instant camera with even more creative tools.

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Our most creative camera yet. The connected analog instant camera with even more creative tools.

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This is why we come to work everyday, to capture all the magical moments that will stay with us forever.

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This is why we come to work everyday, to capture all the magical moments that will stay with us forever.

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It is the magic that happens at the intersection of art and science.

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It is the magic that happens at the intersection of art and science.

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The image comes to life as the dyes activate, painting a photograph right before our eyes.

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The image comes to life as the dyes activate, painting a photograph right before our eyes.

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Where each light sensitive negative is made up of 15 layers, thinner than a hair, and designed to mimic the human eye.

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Where each light sensitive negative is made up of 15 layers, thinner than a hair, and designed to mimic the human eye.

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A polaroid photograph is a beautifully complex thing.

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A polaroid photograph is a beautifully complex thing.

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It takes chemistry to turn that light into matter. And passion, to continuously evolve our process

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It takes chemistry to turn that light into matter. And passion, to continuously evolve our process

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What does it take to capture a moment? It takes light to illuminate the moment, what we see and what we feel. 

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What does it take to capture a moment? It takes light to illuminate the moment, what we see and what we feel. 

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Put stickers of Polaroid cutouts on objects in the city so people look at it differently

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Accidentally breaks phone "Luckily I can afford a new phone, although I can't replace the memories I just lost"

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Accidentally breaks phone "Luckily I can afford a new phone, although I can't replace the memories I just lost"

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Drops phone in the ocean "I hope the photographs you took on your phone arn't THAT important"

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Drops phone in the ocean "I hope the photographs you took on your phone arn't THAT important"

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Accidentally deletes the file "I hope you have a printed copy"

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Accidentally deletes the file "I hope you have a printed copy"

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Approach: pictures that illustrate "Can a digital photograph do this?"

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Approach: pictures that illustrate "Can a digital photograph do this?"

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A picture of a baby. You see just another picture of a baby, I see fleeting moments of my child growing up 

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A picture of a baby. You see just another picture of a baby, I see fleeting moments of my child growing up 

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A plate full of food: You see a roast beef dinner, I see what amounted to six hours of hard work

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A plate full of food: You see a roast beef dinner, I see what amounted to six hours of hard work

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A picture of three friends: You see two strangers by my side, I see two friends that mean a lot to me

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A picture of three friends: You see two strangers by my side, I see two friends that mean a lot to me

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A finished assignment: You see a bunch of words that don't make sense, I see something that amounted to a month's work of labour

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A finished assignment: You see a bunch of words that don't make sense, I see something that amounted to a month's work of labour

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Picture of snow: You dread snow, I see happiness.

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Picture of snow: You dread snow, I see happiness.

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Approach: Show pictures that only you can appreciate what it's worth.

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Approach: Show pictures that only you can appreciate what it's worth.

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When people look at art, they only see what they want to see based on real life experiences.

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When people look at art, they only see what they want to see based on real life experiences.

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When you take a picture with a Polaroid, only you know how much the photograph is worth. 

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When you take a picture with a Polaroid, only you know how much the photograph is worth. 

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Approach: How can we make a Polaroid look like a souvenir? 

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Approach: How can we make a Polaroid look like a souvenir? 

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You have to slow down and focus on one moment at a time.

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You have to slow down and focus on one moment at a time.

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You wouldn’t take random pictures with a Polaroid since you have a limited amount of film.

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You wouldn’t take random pictures with a Polaroid since you have a limited amount of film.

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Polaroids are about capturing genuine moments in life.

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Polaroids are about capturing genuine moments in life.

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It’s easy to take a digital photograph and render it worthless. 

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It’s easy to take a digital photograph and render it worthless. 

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Polaroids last longer and keep moments alive

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Polaroids last longer and keep moments alive

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Polaroids capture all the magical moments that will stay with us forever.

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Polaroids capture all the magical moments that will stay with us forever.

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Our lives are built by moments: moments that can change our lives, and construct our life.

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Our lives are built by moments: moments that can change our lives, and construct our life.

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Depth of emotion, empathy, and ability to be analytical 

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Depth of emotion, empathy, and ability to be analytical 

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We built skyscrapers and cars and flew ourselves to the moon and back.

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We built skyscrapers and cars and flew ourselves to the moon and back.

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Humans have dreams and we work to achieve those dreams.

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Humans have dreams and we work to achieve those dreams.

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What makes you feel human? (Other than your biological characteristics.)

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Answer (1 of 10): The fact that the human mind, personality and sensory processing system is so multi-faceted blows my mind. My depth of emotion, empathy, and analytical mind makes me feel so orgasmically human. Sadness is painful, but it touches a place no other emotion does. It forces me to v...

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There's not much time to appreciate what's in front of us... Polaroid won't stand for that

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There's not much time to appreciate what's in front of us... Polaroid won't stand for that

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We take photographs to reflect on moments in life and make us feel human.

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We take photographs to reflect on moments in life and make us feel human.

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Since it’s hard to be present in the moment, Polaroid helps get our idea in focus

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Since it’s hard to be present in the moment, Polaroid helps get our idea in focus

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IDEA #3 A Polaroid Camera is a Magical Artifact.

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IDEA #3 A Polaroid Camera is a Magical Artifact.

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The wonder of a photograph printing before your very eyes

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Polaroids reveal a moment frozen in time. 

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Polaroids reveal a moment frozen in time. 

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Over time, old pictures are either lost or deleted.

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Over time, old pictures are either lost or deleted.

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After it develops, it becomes embedded in a moment; kind of like a souvenir  

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After it develops, it becomes embedded in a moment; kind of like a souvenir  

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Every image we see online is a duplicate.

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Every image we see online is a duplicate.

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Traditions (Ex. putting up the Christmas tree)

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Traditions (Ex. putting up the Christmas tree)

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Approach: Think of moments in life that you would want to memorialize.

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Approach: Think of moments in life that you would want to memorialize.

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When you take a Polaroid, it becomes a touchstone (something of importance)

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When you take a Polaroid, it becomes a touchstone (something of importance)

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Polaroid acknowledge a photograph’s worth

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Polaroid acknowledge a photograph’s worth

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IDEA #2 The Worth of a Photograph is Priceless

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IDEA #2 The Worth of a Photograph is Priceless

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In today’s day-in-age, people have a hard time living in the moment.

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In today’s day-in-age, people have a hard time living in the moment.

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Make real connections and moments that last with Polaroid.

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Make real connections and moments that last with Polaroid.

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Features of the new Polaroid Now+ Camera

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Have you heard of kirie paper art? The word "kirie" comes from the two Japanese kanji "kiri," meaning cut, and "e," meaning picture. It's a Japanese art form originating in the 7th century, when Shinto shrines were decorated with intricately cut paper designs. Despite its ancient roots, kirie is still practiced today by some Japanese contemporary artists. An artist known as Erica on Twitter is one person who's keeping the craft alive. She creates cutout fashion illustrations that can be held up to surrounding nature, allowing leaves and flowers to become part of each outfit.

Erica's illustrations feature female characters wearing kimonos, dresses, and even wings. Although each fairy-like character lives on paper, they also appear to be a part of nature. When held up to trees and photographed, colorful leaves and dappled sunlight appear in the places where Erica has cut out the paper. The result is ethereal, pixie-like characters with vibrant, leaf-patterned hair and clothing. Erica can change their appearances by simply holding them up to another environment.

Check out Erica's kirie art below and find more from her portfolio on Twitter.

Japanese kirie artist Erica creates paper cutouts that change color and pattern when they are held up to nature.

Erica: Website | Twitter
h/t: [ Grape]

All images via Erica.

Related Articles:
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Japanese Paper Cutting Artist Fills In Her Drawings With the Changing Colors of Nature

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Have you heard of kirie paper art? The word "kirie" comes from the two Japanese kanji "kiri," meaning cut, and "e," meaning picture. It's a Japanese art form originating in the 7th century, when Shinto shrines were decorated with intricately cut paper designs. Despite its ancient roots, kirie is still practiced today by some Japanese contemporary artists.

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People say the darnedest things when they think they're having a private chat. But for those that overhear these bits and pieces of random conversations, the exchanges can be cringe-worthy, juicy, or even downright hilarious. Dreamworks Animation artist Avner Geller visually chronicles these moments in his aptly-titled series, #ThingsThatIHear. The funny illustrations include what he heard as well as colorful scenes that correspond to the content of the overheard conversations.

Much of what Geller depicts will make you laugh. Drawn in a retro-inspired style, #ThingsThatIHear features people giving relationship advice, lodging complaints, and proving that our life increasingly revolves around apps and social media.

"The conversations reveal moments of public intimacy, hilarious contradictions, and the discomforts of luxury," Geller tells My Modern Met, "shining a light on just how ridiculous human existence can be in our modern life." One of our favorite instances demonstrates how even when we're in nature, we're on our phones-and it can be totally unnecessary. The illustration features a man snapping a picture from a beautiful lookout point. As he is kneeling to capture the perfect shot, an impatient woman says, "You can find a better photo on Google. Can we go now?"

Follow along with #ThingsThatIHear on Geller's Instagram.

Dreamworks Animation artist Avner Geller chronicles overheard conversations in funny illustrations.

"The conversations reveal moments of public intimacy, hilarious contradictions, and the discomforts of luxury-shining a light on just how ridiculous human existence can be in our modern life." Geller says.

This one might be the most relatable of all:
Avner Geller: Website | Instagram
My Modern Met granted permission to use images by Avner Geller.
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Related Articles:

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Artist Overhears Ridiculous Conversations, Turns Them Into Funny Illustrations

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People say the darnedest things when they think they're having a private chat. But for those that overhear these bits and pieces of random conversations, the exchanges can be cringe-worthy, juicy, or even downright hilarious. Dreamworks Animation artist Avner Geller visually chronicles these moments in his aptly-titled series, #ThingsThatIHear.