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Before work commenced on the STLR social media platforms, an in depth analytical review and improvement plan was created. This gave the client a look at just how the page was performing in terms of followers, unfollowers, likes, and more.

This was used on STLR's instagram and Twitter page in house analytical system. Supported by Carter ( n.d.), she wrote that "insragram analytics can track valuable data about which hashtags are used often, posts that recieved the most interaction, and most importantly what times were the best to post (Carter, n.d.).

A list of key points were shown which looked at how the page needed improvement in certain areas like; staying consistent with post designs. This was furthered by looking at how the page was doing in terms of the things it was already doing good like; adding emojis to the text to emphasize on important information and clue in with its target trends.

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Carter, E. (n.d.). 4 Benefits of Using Instagram Analytics for Marketing. Retrieved from WEBFX: https://www.webfx.com/blog/social-media/4-benefits-using-instagram-analytics-marketing/#:~:text=You%20can%20use%20Instagram%20analytics,are%20most%20popular%20for%20posting

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The social media postst that are made must include the STLR logo and TU Dublin logo within every post. The main STLR logo colour (#004c6c) was the most important colour to be seen consistently throughout posts. Successful businesses express their brands with their own color (Matista, 2015). A various amount of different STLR logos depending on different events were given to cater for any specific posts that would be made.

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This logo was decided to be used in each and every post as it held great significance to the brand name.

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This white TU Dublin logo was used because it stood out with the STLR background colour (#004c6c). This created a clear brand image into who the post was coming from.

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Matista, S. (2015, October 25). Branding Your Social Media Presence with Color: It Starts with Your Logo [Infographic]. Retrieved from Social media today: https://www.socialmediatoday.com/news/branding-your-social-media-presence-with-color-it-starts-with-your-logo-i/453496/

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The finalised stage of the first Instagram post related to brand colours and mentioned all the necessary information that needed to be shown.

A caption below gave further insight to the various tips and tricks for working from home.

The process of creating the post took time in testing whether things would work or not. The brand colour remained present throughout each post and small sticker like animations were present in every post to add colour and attractiveness to the eye.

The post was sent on to the client before being posted and was confirmed.

Before being posted, a short but strong caption which sent a clear message was produced. This also included emojis and hastags which directly linked to STLR, TU Dublin, and what the post was about.

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The first post which was posted gave great insight to where the page had been in terms of likes. It could be seen that 11 people had liked the post and two people had saved it.

This indicated that the post was to some benefit for some students, considering every student is working from home because of the coronavirus.

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When creating a post, I always create the background colour of the required (#004c6c) and add in the logos of both STLR and TU Dublin in the top corners (as required by the client).

I decided to make a bold front text which instantly attracts attention. I decided that this did not work well with the colour matching and would take away from any consistent colours in the social media page. This is supported by Mayfield (2016) who wrote that it is not good to switch colours because it can take away consistency within your composition (Mayfield, 2016).

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I then decided to create another possible design. I really liked the logo and its design, but the more I looked at it I felt that the sticker of three women below were matching the logo's colour too much and there was not enough diversity.

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I decided to straighten out the logo to become more parralel and added new stickers of various different women which clearly shown more diversity. I was still not entirely satisfied with the finished product and decided to make more changes.

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I decided to make change in the sticker, and angle the logo yet again. I was still not pleased with how the image was looking.

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I then realised that I would add both the stickers I liked and angle the text to create a post that I was finally pleased with. The colours all worked in unison and I feel that it really promoted the happiness of womens day. The variety of stickers also filled the page to create less blank spacing and make the image more whole.

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Answering quieries and questions on the instagram page

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Answering quieries and questions on the instagram page

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As STLR is an organisation that relies heavily on interaction, it is important that it makes students feel like it is accesible to talk to. This is supported by Lund (2008), who wrote that it not only sets a tone from a consumers point of view towards the brand but also humanises the brand which can create more opportunity (Lund, 2008).

The tone of voice used within the message must create a positive and accesible feeling towards the student. Emojis are seen to be used aswell as easy to follow directions for the student. The message is also finished off with my own name to humanise the message even more.

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Mayfield, D. (2016).

How to Develop the Perfect Instagram Color Palette. Retrieved from MAVSOCIAL: https://mavsocial.com/instagram-color-palette

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Lund, C. (2008).

Benefits of Having a Community Manager. Retrieved from ConnieLund: https://connielund.com/2008/03/30/benefits-of-having-a-community-manager/

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As health and wellbeing is a big part of what STLR stands for, no smoking day was a big day of importance. The design featured a recognisable no smoking sign with a bold stand out text reading out "no smoking day".

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As the post was shared on the store, an interactive post was created to help gain more interaction between followers with simple yet surprising results. Thirty-three people had decided to take part which was a lot more in terms of analyticial engagement than on regular posts. This gave clear insight that the story is a powerful tool for STLR to use.

It was shown that the stories can build a larger and more interactive following base. This is supported by Cooper (2020), who wrote that "62% of people say they’ve become more interested in a brand or product after seeing it in their Stories" (Cooper, 2020).

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Cooper, P. (2020).

How to Use Instagram Stories to Build Your Audience. Retrieved from Hootsuite: https://blog.hootsuite.com/how-to-use-instagram-stories/