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Emotion/Affective:
This advertisement will let the people feel emotional/affectively because it is a fact. "Stop Climate Change Before It Changes you' This will remind the people to stop doing bad activities that is harmful to Earth.

Consumer Response:
People without knowledge of understanding the situation about the Earth, they will continue do the harmful thing to the natural such as fishing and littering the ocean. In this ad, it represent non-fiction if they keep doing harmful activity to the ocean.

Consumers respond by noticing the ad because the visual is strange and the message puts fear into them.

Drivers:
The people will respond to this advertisement since the news and ad have relate about climate change. It is one of the foremost situation to solve quickly as possible because this ad shows an example of stop climate change before it changes you.

What drives/makes them respond is the "exposure" to the ad that makes people aware of the issue of climate change.

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Communication Objective:
Emotions/affective: This advertisement, uses the consumer's emotions/affective in this case, the advertisement instilled fear into the consumers in order to create a change.

Consumer Response:
Feel: This anti-smoking advertisement, makes the consumers feel the fear of death and also the fear of hurting others. In the advertisement, it shows human figures slowly flowing away as if their souls leaving. Portraying how smoking kills.

Drivers:
Consumers respond to this advertisement due to the seriousness of the consequence of the issue and the words "Don't kill yourself and us too" hence making this Advertisement a memorable one

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Communication Objective:

Emotion / Affective. The ad uses an emotional approach to attract, resonate with, and encourage the consumers to elicit a positive response.

Consumer Response:

The McDonald’s 2015 Advertising Campaign ad images were simple and striking, but the menu item illustrations were comprised of emojis. Wherein, the use of emojis gave the ads a trendy, youthful feel, while simultaneously evoking the emotional reaction of the consumers and giving them a virtual feel of how the food would taste like.

Drivers:

What stimulates the consumers’ response is the feeling of want and desire towards the ad. Emotional resonance is developed as a result of the artistry and psychological approach of the ad.

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emotion / affective:
This ad will give the consumers the feeling of satisfaction knowing the phone can survive being underwater

consumer response:
The consumer would not have the fear of damaging their phone if they accidentally dropped it in the water. The statement in this ad "I CAN SURVIVE UNDERWATER" is a clear and straight to the point message being sent out to the consumers.

drivers:
The consumers will be beyond happy to purchase the Sony phone. The picture of the woman being underwater without any oxygen tank, will give the consumers the perspective in which the phone would somewhat survive the same way when underwater.

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Emotion/Affective:
This advertisement communicates with its consumers by tapping into their emotions/affective. Instilling them with motivation and perseverance.

Consumer Response:
The consumer's are expected to feel reassured and motivated from this advertisement as affect from the bright and motivational words. Some people find it hard to gather up the mental and physical strength to start exercising. This advertisement reassures them that if they "Just Don't Quit" and "Just Do It" things will get easier if they just keep pushing themselves, as shown as the visuals in the advertisement.

Drivers:
Consumers respond to this ad because of the visual of the woman lifting a heavy weight. The fading of the weights indicates it getting lighter, as the girl continues to push herself, motivating consumers that if she can do it, they can too. Producing the desire and motivation to start exercising themselves.

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Association:
This ad on their social media attracted the attention of customers with hidden meaning by putting their bottle of peanut butter as a "vaccine" due to the covid-19 situation now.

Consumer response:
Consumers are attracted to  the visual, and the message to get Jobbie's peanut butter like we need to get the vaccine, portraying that the peanut butter is as important as the vaccine.

Drivers:
The ad shows the need of the consumers to have their peanut butter as a necessity like vaccine. Like reminding consumers that they can't survive without their peanut butter.

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Emotion/Affective:
This ad will use people's emotions to share one thing and that's the love of a mother.
Consumer response:
the consumer will feel guilty when seeing this ad as they will be put in a situation where they have to think like their own mothers and how would they do anything to protect them. This ad shows that we should protect animals or wildlife with a humanitarian extinct and that why they are using the mother as an example in this ad as it directly hits emotions hard.
DRIVERS:
what makes consumers feel in this ad is that they will have to look at those animals with motherly eyes and see that animals are to be protected not hunted for some trophies and fun.

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Emotion/Affective
This ad uses people's emotion to raise awareness regarding global warming.

Consumer response
In this ad, people would have the realization of the outcome of global warming. Addition to the ad, the headline also enlarge the word "WE" to inform them that humans are the reason of global warming.

Drivers
Because of the picture showing how bad the earth has turn into, people would have the desire/wanting to make a change.

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Perception
This ad by L'Oréal Paris attracted the attention of consumers with its headline.

Consumer Response:
At first glance, consumers will definitely find it strange and curious, why a lipstick advertisement will write in the headline that it is a male advertisement .And to bring out the issue of gender equality in the workplace and hire more women in leadership positions, we are all worth it. This is the real meaning of this advertisement.

Drivers:
Because in women's products, said it was a male advertising so that consumers impressed. Then the 15% increase in the advertisement would think that the lipstick increased by 15%, but in fact it is to increase the salary of 15% to the female leader.

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Perception: Sunscreen lying on the beach is attracting people's attention with its unique setting.

Consumer response: The consumer can protect their skin from the sun by looking at the sunscreen's shadow and that it is water resistant through beach images.

Drivers: This ad attracts people's interest with the location of sunscreen. It also shows that consumers will need the product on the beach, choosing the overall background as the beach.

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Emotion/Affective:
This ad make use of emotions/affective to connect people with the hate feelings of waiting for the bus.

Consumer Response:
The consumer will feel impatient when waiting too long for the bus and the people who hate waiting. In this ad, the caption will stimulate the wants/ desires of consumers by telling "If you hate waiting, raise your hand" especially this ad placed at a bus station. Thus, the consumer can solve the feeling after they raise their hand to grab a taxi.

Drivers:
What made the consumer feel is the caption of the ads. Action creates due to the wants/ desires to grab a taxi by stopping the hate feelings of waiting for the bus.

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Emotion/Affective: The ad reaches out to consumers feelings of love and affection for their mothers, in accordance with Mother’s Day.

Consumer Response: The consumer feels sad for not being able to celebrate Mother’s Day with their moms, due to travel restrictions. In return, the ad offers a solution to their guilt by advertising a specially made heart-shaped pizza for mothers. Consumers are able to place an order online for their loved one despite being far away.

Drivers: Consumers are driven by emotions of love towards their mothers and feelings of gratitude. This elicits the desire of consumers to thank their moms by purchasing the meal.

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Perception: the ad immediately grabs attention through the different spelling of KFC

Consumer Response: Customers will see and have this ad stuck in their minds. Because the ad is attention grabbing, they will also want to read the text at the bottom which will make them want to buy KFC chicken. This is due to the fact that the text and ad's focus is chicken and the word chicken has been repeated.

Drivers: The customer's attention is captured due to the different spelling of KFC. Interest is created through the headline "we're sorry" because people will be curious on what they are sorry about.

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Perception: This ad by IKEA grabs the attention of consumers with its creative visual play.

Consumer Response: Consumers would find it creative at first glance due to its visuals such as a bottle of sleeping pills but the pills are shown as IKEA pillows. This allows consumers to know how comfortable their pillows are.

Drivers: Consumers will want/desire the comfort that these pillows may provide. The symbolism of the ad makes consumers interested and makes the ad memorable.

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Creative Works_ including Ikea, Levi’s and WeTransfer

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Emotion/Affective: This ad is designed to gouge a response from consumers by making them fear texting while driving.

Consumer response: The visuals of this ad may prompt negative feelings from consumers. However, those emotions could help them adhere to the ads message.

Drivers: The feelings caused by the message and visuals of this ad is what makes is memorable. This ad tries to make its consumers feel the need to change their ways by in instilling fear in them by using unsettling imagery.

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perception : this ad give big impact to whoever see it because of woman in the picture open her mouth with " blow words ".

consumer response: customer will got attention on this ad and laugh. it is because it got some sexual things. everyone will like it and think its funny. with " IT'LL BLOW " and some long burger will attract more attention of people.

Drivers: The point of this ad is to attract more attention from everyone with that long burger , a woman open her mouth ft shock face and "IT'LL BLOW" .

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Association: This ad give consumer feeling of Machoness or masculinity  and the symbolic of cowboy man.

consumer response: Consumer  will knows that this ad belong to Malrboro brand based on the logo and the packaging of it. Also,the  consumer already  put their loyalty on this brand,due to the taste of it and the brand concept of cowboy man.

Drive:The symbol and the concept of the brand can makes consumer feel  desire and wanted to be macho like the cowboy man. Hence, this ad connect the consumer with the taste and the quality of the brand.