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I dare you to do something. Fetch a piece of paper and write something on it: the names of five famous female economists. Go on, off you go. And no cheating - no googling on your iPhone.

It's hard, isn't it? You may have thought of Gillian Tett, Stephanie Flanders or Joan Robinson. But naming five is a bit of a stretch. Most people know the more prominent names in economics - the Keyneses and the Hayeks and the Marshalls - but there are no women among them. Economics does not have a Marie Curie.

Economics has a problem with women. I write this as a woman who has studied, worked in and is now writing about the subject. The data bears this out. Across the UK, just a quarter of undergraduate economics students are women. This is about the same proportion as the economics teaching and research academics at the University of Cambridge: by contrast, women make up 43 per cent of the Cambridge psychology faculty. Where are all the women? Why does economics fail to attract women in the way that other social sciences do?

Perhaps they are discouraged from joining the world of economics as it doesn't seem likely to reward them with career prospects. According to a 2014 paper by the economists Donna K Ginther and Shulamit Kahn, working with the psychologists Stephen J Ceci and Wendy M Williams, once you control for productivity (which they measured by the number of published research articles), men and women have the same promotional outcomes in most academic fields - but not in economics.

Ginther and her co-authors describe economics as "an outlier, with a persistent sex gap in promotion that cannot be readily explained by productivity differences". Female academic economists are rarely rewarded. In 2014, the Economist published a list of influential figures in the field that featured not a single woman. Of the 76 Nobel laureates in economics, only one has been female: Elinor Ostrom, who won the prize in 2009 for her work examining the use of co-operation, trust and collective action in the management of common-pool resources.

Either women don't perform well in economics research, or there is a bias against them when prizes are handed out. I suspect the latter. The post-Keynesian economist Joan Robinson was never awarded the prize, though many believe that she would have been a perfect candidate. The reason often given is that she was not a mainstream economist but, according to my calculation, around 45 per cent of Nobel Memorial Prizes in Economic Sciences have been awarded to those who could be considered non-mainstream candidates.

Meanwhile, two of Robinson's (male) PhD students went on to become Nobel laureates. And, just like her, their approach was not mainstream. Robinson influenced economists as diverse as Nicholas Kaldor and the Greek economist and recent finance minister Yanis Varoufakis. But she didn't have the right body specification.

Economics has a more significant problem than recruitment. Not only does it struggle to attract women into its academic departments, but mainstream economics often refers to models that are inherently sexist. Homo economicus is the supposed ideal form of behaviour - a theoretical human being used to try to find answers to economic problems. There are many flaws in this model. Real people, for example, are not entirely financially self-interested like he is. And there is a more important criticism: Homo economicus is a man. His competitive behaviour seems stereotypically testosterone-fuelled and his extensive use of mathematics is considered masculine (even if it shouldn't be).

What this means in practice is that all economic analysis is based on a belief that a male pattern of behaviour is somehow the norm. As the Cambridge economist Victoria Bateman wrote in an article published in the Guardian in 2015:

The questions economists seek to answer, the tools they use to help find the answers (that's principally maths, rather than the applied topics that research suggests women are drawn to), the standard assumptions they make along the way (that people are emotionless, free and selfish), and the things they choose to measure all reflect a traditional and stereotypical male way of looking at the world.

Economics views the world through a male prism: it is analysis undertaken by men, about men, for men. In retaliation, I sometimes refer to economics as a woman. Why? All the men are trying to do her, and mostly they're failing.

Economics is interested in gender disparity - the pay gap between men and women, for example. However, do economists undertake their analysis in a non-sexist way? Neoclassical economics, in essence, claims that sexism doesn't and cannot exist, at least not in the long run. This is partly because there is no incentive for firms to discriminate on the basis of gender, especially if women improve a firm's efficiency. In any case, the presence of a gender pay gap should nudge firms into employing more women: if they are paid less than men, it is less costly for a firm to employ them than men. So you would expect many more women to be employed than men. By this logic, neoclassical economics predicts that gender disparities will eventually vanish into thin air.

Isn't this the same as arguing that something doesn't exist simply because it oughtn't? There is an entire body of literature showing that women earn less than men and are under-represented in many industries. In 2016, the UK average gender pay gap was estimated at 13.9 per cent: for every pound earned by a woman, a man earns just under £1.14. Yet neoclassical economics tells us frail, hysterical dears that we should calm down. Be reassured - all those successful male economists have figured it out.

We can compare this analysis to the way that sexism is explained in psychology. Here, tradition and the social entrenchment of values are considered to be among the explanations of gender disparity. The numbers indicate that university psychology faculties are far more welcoming than economics faculties to women. I strongly suspect that the explanations of sexism from mainstream economics were written by men - and those from psychology weren't.

Diversity, sex and sexuality are subjects seldom discussed in economics. When they are, either the analysis is treated as heterodox, or the discussion lacks rigour. Feminist economics does exist but as a minority pursuit that is never awarded accolades. This comes as no surprise: men are the guardians of economics. They dominate the committees that decide which theories to support.

Economics aims to study human behaviour. Even if many women are homemakers and "soccer moms", this does not make their economic actions irrelevant. Indeed, according to a 2015 commentary by Forbes, women drive 70 to 80 per cent of all consumer purchasing (this is what economists call buying real stuff). That applies not only to handbags and shoes but industries that are thought to be male. More than half of all video game sales to people aged over 18 are made to women. Forbes even goes so far as to state: "If the consumer economy had a sex, it would be female."

Economics has ignored women to the detriment of all. While there are many explanations for the financial crisis of 2007 and 2008, one of the more prominent theories is that bankers and financial traders were taking very risky bets. Fancy financial instruments such as collateralised debt obligations and derivatives may have paid off in the short term, but they ultimately caused instability that led to the near-collapse of the world economy. The bankers were running a high-risk, high-reward scheme.

There is early evidence for why men may be more inclined to take financial risks. A 2015 study published on the Nature Publishing Group's Scientific Reports website examined what effects, if any, the level of cortisol, a steroid hormone released in response to stress, had on risk-taking behaviour. Participants were invited to take part in a trading game after their endogenous cortisol was measured and also after they had taken oral cortisol. It was found that the level of cortisol, as measured in saliva, was strongly correlated with the amount of trading undertaken by men, but the same link was not shown in women. This could indicate that men under stress are more likely to take risks, whereas women aren't.

Men dominate in the financial sector just as much as they do in academic economics. A Morningstar research report in 2015 found that less than 10 per cent of US fund managers were women. They comprise just 4 per cent of CEOs of the top 500 companies as ranked by the financial services company Standard & Poor's.

Has this dominance of men in the financial sector been damaging? I would say so. A 2016 study conducted by the Peterson Institute, a think tank based in Washington, DC, analysed 22,000 publicly traded companies in 91 countries and concluded: "A move from no female leaders to 30 per cent representation is associated with a 15 per cent increase in the net revenue margin."

It is partly for this reason that many investment banks run access schemes for women. They don't do it to be nice: it's financially beneficial. However, these schemes are rather like sticking a plaster on an amputated leg in an attempt to stop it bleeding. Financial institutions struggle to retain the women who enter the sector. A Twitter account written by a former bond executive, @GSElevator, supposedly reports snide comments made by financiers. Here, women are referred to as "skirts".

Another reason why the number of women in finance is low could be the way in which bankers are recruited. A trick that banks commonly use is to ask a candidate a quick-fire arithmetic question as they enter the interview room, even before they have sat down. If the candidate doesn't answer by the time they have reached their seat, it's game over. The hormone study shows that men have a considerable advantage in such stressful situations. And that is not necessarily to the bank's gain, particularly as women are known to improve corporate success by often taking more considered, thoughtful approaches to decision-making.

Not only does economics struggle to attract women, it discourages those who take up the subject. Whatever the current fashion or preferred theory, it is set by men - and when economists focus on the male, they neglect the female, even though women dominate many of those parts of life that they are seeking to analyse. This sexism needs to end. Economics needs to realise that more than half of the world's population is not made in man's image.

This is an edited extract from Whose Model Is It Anyway? Why Economists Need to Face Up to Reality (Virago).

In October 2015, the Virago/New Statesman Women's Prize for Politics and Economics was launched, with the aim of finding new female writers in those vital, society-shaping fields that have historically been dominated by men. The winning proposal is developed and published as an e-book by Virago.

The 2017 prize is now open for entries by debut writers, which will be judged by the broadcaster Samira Ahmed, the economist Diane Coyle, Tom Gatti, the culture editor of the NS, and Lennie Goodings, publisher at Virago.

Event Frances Weetman will discuss women and publishing with Lennie Goodings, Publisher at Virago and Helen Lewis, deputy editor of the New Statesman, at the Cambridge Literary Festival on 23 April at 4pm

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I dare you to do something. Fetch a piece of paper and write something on it: the names of five famous female economists. Go on, off you go. And no cheating - no googling on your iPhone. It's hard, isn't it? You may have thought of Gillian Tett, Stephanie Flanders or Joan Robinson.

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In recent years, the German capital implemented a well-thought out and truly comprehensive disability policy, and heavily invested in turning the once-divided city into a highly accessible and barrier-free environment for all. In 2013, Berlin won the EU City Access Award , receiving special praise for its efforts to create a barrier-free environment and its highly accessible transportation system. The vast majority of theatres and museums in Berlin are handicapped accessible, as well as many restaurants and bars throughout the city.

2. DENVER, COLORADO, USA

Though it is located in the Rocky Mountains, Denver itself is relatively flat, and actually one of the best cities in the US for wheelchair access. The city offers a wide range of recreational and cultural activities for disabled people, and its fully accessible metro transportation system and special door-to-door paratransit service are invaluable to anyone with a physical handicap. Many of the city's museums are fully accessible and offer special tours for people with hearing disabilities.

3. GDYNIA, POLAND

In what may come as a rather surprising entry on this list, the historic city of Gdynia, Poland is actually well-known for its efforts to make public transit available to all. Almost all of the city's buses are currently accessible to those with a disability, and the city also features a unique information system that includes Braille signposts for the visually-impaired. Information boards across the city are easily accessible to those in wheelchairs and most restaurants and museums have handicapped parking.

4. MILAN, ITALY

The winner of the 2016 EU Access City Awards, Milan earned its title for its untiring effort to create an inclusive atmosphere for all. Once all but inaccessible for people in wheelchairs, the city made many improvements to remove barriers for the disabled and elderly by improving its transportation system, overcoming architectural and sensory barriers and developing a commitment to full engagement with its disabled inhabitants.

5. SEATTLE, WASHINGTON, USA

This rainy city on the US West Coast easily makes it to the Top 5 of in every ranking. The city's transportation system has been accessible for close to 40 years, and offers discounts to wheelchair users. There is also a paratransit minibus service that will bring a user anywhere within city limits and a rideshare program for the handicapped. Special maps guide the handicapped through the most easily accessible routes of the city center. The spinal cord injury programs of the University of Washington and high employability programs at Microsoft and Boeing add to the high quality of life for the disabled in Seattle.

6. TEL AVIV, ISRAEL

This metropolis on the Mediterranean Sea has made great strides in recent years to become fully accessible for people with disabilities. Almost all of the city's intercity bus lines can be accessed by wheelchair and include various technologies for the visually-impaired, including bus stations that read out the upcoming buses and buses announcing their line number over speaker when arriving. Strict building codes ensure that all new construction must be wheelchair accessible and almost every store and restaurant in the city is equipped with ramps, if needed. All banks and public offices offer services for people with sensory disabilities and a new law even requires all Hebrew-language websites to be optimized for screen reading software. In addition, Tel Aviv is host to a range of hotels with special handicapped-ready rooms, equipped with extra-wide doors, special bathtubs and panic-buttons in the bathrooms.

David has a passion for languages and words, and loves to see people happy. He writes about inspiring ideas, amazing technologies and all the wonders of the world.

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6 of the World's Most Disability-Friendly Travel Destinations - Goodnet

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In recent years, the German capital implemented a well-thought out and truly comprehensive disability policy, and heavily invested in turning the once-divided city into a highly accessible and barrier-free environment for all. In 2013, Berlin won the EU City Access Award , receiving special praise for its efforts to create a barrier-free environment and its highly accessible transportation system.

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This week, it was announced that Emma Walmsley is to join the ranks of the seven per cent. That's the seven current women CEOs of FTSE 100 companies.

Walmsley has has been named as successor to Sir Andrew Witty at British pharmaceutical giant GlaxoSmithKline and will take the reins when he retires on March 31, 2017.

It's a step in the right direction and to be applauded. But, the fact remains: there are still only seven women out of 100 bosses heading up companies on the London Stock Exchange.

Lord Davies's target of 30 per cent of women on boards is slowly being met - with more than 25 per cent now in place (a number that has doubled since his initial report in 2012). But there are still twice as many men named John who are CEOs or chairmen of FTSE 100 companies as there are women of all names.

Walmsley joins such business brains as Carolyn McCall of Easyjet. But who are the other women in the FTSE 100?

Be honest. Can you name them? Let alone explain what they do and how they got there. Here's our cheat's guide.

Emma Walmsley, 46, GSK

Who?

Currently boss of GSK's Consumer Healthcare division, Walmsley will join the board on January 1 2017 and take the helm from the end of March - making her the seventh female boss in the FTSE 100.

Walmsley is a brand expert with two decades of experience in luxury and consumer goods. She joined GSK in 2010 from French cosmetics group L'Oreal, following a networking lunch with Sir Andrew Witty (who she is now replacing).

"An inspiring conversation ended up spiralling into a job offer alarmingly fast," she recalled shortly after. "I spent a week persuading myself I would be insane to do it."

The 47-year-old Oxford classics graduate has four children with husband David and the family has lived all over the world, from New York to Shanghai.

In an article for the website Lean In, she addressed the challenges of parenting as a woman in business, writing of her kids: "They're proud of their Mum and although she's on a plane a lot, she makes as many school plays, matches and parent evenings as she can."

In the same piece, she also addressed her concerns surrounding the move from L'Oreal to GSK; worrying it was 'too risky' and how she asked herself "am I qualified?"

She says

"I'm starting to be convinced I have a right to be at the top table in business."

Alison Brittain, 51, Whitbread

Who?

Brittain is one of the UK's leading bankers and was a surprise choice to succeed succeeded Andy Harrison as CEO of the Whitbread group - which owns brands such as Costa Coffee and Premier Inns. But in January 2016, she became the sixth female chief executive on the FTSE 100.

The straight-talking Manchester United fan hails from Derbyshire. She went to the University of Stirling to read business studies and has an MBA from Cambridge University's Judge Institute. She fancied a career in marketing, but ended up joining Barclays graduate trainee scheme - her first job was as a cashier in its Enfield branch. She stayed with the bank for two decades and even met her husband, Kevin, at the Baker Street branch.

The pair have two school-age children, and Brittain has previously spoken out about combining working in the City with motherhood. In a 2014 interview, she said: "I have a male colleague with kids exactly the same age as mine and no one asks whether he can balance."

She's also tackled the wider issues facing women aiming for the C-suite and once complained that colleagues "even now, try to talk over me".

In 2012, she told the Guardian: "I did a decade in commercial banking... There were no women. If you were a woman you stood out. You do have to find a way of being noticed and being heard."

She says

"Where are the chief executives of the future going to come from when 38-to-48-year olds are missing from the full-time workforce."

Veronique Laury, 51, Kingfisher

Who?

Laury became head of Kingfisher, the owner of B&Q and the biggest home improvements retailer in Europe, in January 2015 - taking over from Sir Ian Cheshire.

The former showjumper and keen horserider, had worked in DIY for 26 years. Yet, she was relatively unknown in the executive world.

After studying law and politics in Paris, she decided to jettison her hopes of a political career and joined a French home improvements retailer in 1988, managing the lighting and tiling departments of a large shop in northern France.

She went to work for Kingfisher in 2003 as product director, working her way up to commercial director of B&Q in 2010 and coming to the UK.

She moved back to France with her family (she has three children), in 2012 and in 2013, joined the Kingfisher executive board.

Laury also has a personal taste for home improvement and cites painting as one of her favourite hobbies - she has renovated two houses in France, and is based in Lille.

She says

"I have not done it differently from a man. I have just worked, been passionate about what I have been doing, been true to my convictions."

Alison Cooper, 50, Imperial Tobacco

Who?

Head of a £26 billion company; the fourth largest tobacco business in the world. Cooper famously, smokes cigars and drinks Guinness.

A Surrey grammar school girl, she studied mathematics and statistics at Bristol University (where she met her husband) and spent a gap year volunteering in Kenya.

She joined Imperial Tobacco in 1999 as group finance manager, after a spell working in acquisitions, and rose through the ranks to become CEO in 2010, at the age of 44.

Cooper is known for her brilliant memory, her no nonsense approach, Porsche Carrera and love of singing - she has taken lessons. She has two daughters.

In 2013, Cooper was voted one of the UK's most powerful women by BBC Radio 4's Woman's Hour.

She says

"I had canapés at Buckingham Palace the other night and still had my pasty at Paddington on the way home."

Liv Garfield, 41, Severn Trent

Who?

The youngest female boss in the Footsie. Garfield is renowned for her determination and fast-paced work ethic.

The Cambridge graduate and Everton football club fan (her parents are Liverpudlian) was raised in Harrogate. After graduation, she worked for the British Consulate in Brussels, before joining Accenture as a consultant.

In 2003, she started working for BT as a general manager, eventually working her way up to oversee their £2.5 billion project to provide broadband to two thirds of UK homes.

Garfield was appointed CEO of the Severn Trent water company (which has 4m customers) in April 2014, becoming the fourth female FTSE 100 boss on a basic salary of £650,000. She has been named one of the top 10 'global hot shots' by Fortune and is also a non-executive director of Tesco.

Garfield met her husband, property investor Morgan Garfield, at university and the couple have two sons. She has admitted to buying a sports car when pregnant - a mistake, as she couldn't fit into it.

She says

"I don't like people who are late. I'm very timely. Or people who faff, I'm quite decisive."

Carolyn McCall, 55, Easyjet

Who?

The Indian-born only child of British expat parents is known for her pragmatic approach. She came to the UK in her late teens, sitting her A-levels a Catholic boarding school and studying for a History BA at the University of Kent, Canterbury, where she met her husband.

After a year working as a teacher in West London comprehensive, McCall did a Masters in politics and joined The Guardian as a research planner in 1986. She rose through the ranks of advertising sales, where she gained a reputation for being tough.

She was appointed CEO in 2006.

In March 2010, McCall was made CEO of Easyjet, becoming the third female CEO of a FTSE 100 company. She's credited with modernising the company - hiring more pilots to improve punctuality and scrapping the widely criticised unallocated seating system (a job for which she is currently paid about £5 million).

McCall was awarded an OBE for services to women in business in June 2008 and in 2014 she was made a UK Business Ambassador by David Cameron, as well as becoming a non-executive at Burberry.

She lives in Berkhamstead with her husband and their three children.

She says

" Work was never a factor in my decision to have kids. There's never a right time to have kids, but if you want to make it work, that's what you do."

Moya Greene, 62, Royal Mail

Who?

A Canadian - the first female and non-British CEO at Royal Mail. She's widely credited as being the person who turned its failing fortunes around and prepared it for floatation on the London Stock Exchange.

Greene was raised in Newfoundland and attended law school in Toronto. She has had a wide and varied career, including a spell as an immigration adjudicator, Assistant Deputy Minister for Transport Canada and CEO of Canadian Post, where she trebled profits.

In 2003, she was named one of the 100 most influential women in the country.

She was named CEO of Royal Mail in 2010. At the time, Greene was the highest paid UK civil servant (earning £500,000 before bonuses - although she hasn't taken a basic pay increase since and was called the lowest paid chief executive in the FTSE 100).

In 2013, she repaid a £120,000 'perk' that she had used to help buy a house, at the request of Business Secretary Vince Cable .

In 2014, Greene - who has a grown-up daughter from her first marriage (she's now married to a British doctor) - was named Financial Times person of the year.

She says

"If you don't love the company and the people - really love them - you can't do a job like this."

'Real progress' on women on boards 02:55

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Just who are the 7 women bosses of the FTSE 100?

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This week, it was announced that Emma Walmsley is to join the ranks of the seven per cent. That's the seven current women CEOs of FTSE 100 companies. Walmsley has has been named as successor to Sir Andrew Witty at British pharmaceutical giant GlaxoSmithKline and will take the reins when he retires on March 31, 2017.

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Top 100 LGBT Executives

1 Gigi Chao, executive vice-chairman, Cheuk Nang Holdings Limited

2 Inga Beale, chief executive, Lloyd's of London

3 Alan Joyce, chief executive, Qantas

4 Martine Rothblatt, chief executive, United Therapeutics Corporation

5 Stacey Friedman, general counsel, JPMorgan

6 David Furnish, chief executive, Rocket Entertainment Group

7 Jonathan Mildenhall, chief marketing officer, Airbnb

8 Liz Bingham, partner, EY

9 Mary Portas, executive creative director, Portas Agency

10 Louis Vega, chief of staff, office of the chairman and chief executive, Dow Chemical Company

11 Peter Arvai, chief executive, Prezi

12 Christopher Bailey, chief creative officer and chief executive, Burberry

13 Alex Schultz, vice-president, growth, Facebook

14 Vivienne Ming, managing partner, Socos

15 Paul Wood, chief risk and compliance officer, Bloomberg

16 Angela Darlington, chief risk officer, Aviva

17 Brian Bickell, chief executive, Shaftesbury

18 David Palumbo, partner, Baker & McKenzie

19 David Isaac, head of advanced manufacturing and technology, Pinsent Masons

20 Sally Susman, executive vice-president, corporate affairs, Pfizer

21 Jon Miller, partner, Brunswick Group

22 Arjan Dijk, vice-president of marketing, Google

23 Cindy Armine-Klein, executive vice-president and chief control officer, First Data Corporation

24 Gerry Stone, managing director, Bank of America

25 Robert Hanson, chief executive, John Hardy

26 Jan Gooding, group brand director, Aviva

27 Justin D'Agostino, global head of disputes and joint managing partner Asia and Australia, Herbert Smith Freehills

28 Jim Fitterling, president and chief operating officer, Dow Chemical Company

29 Sander van 't Noordende, group chief executive products, Accenture

30 Sara Geater, chief operating officer, All3Media

31 Mark Anderson, managing director, Virgin Holidays

32 Alison McFadyen, group head, internal audit, Standard Chartered Bank

33 Antonia Belcher, founding member and senior partner, MHBC

34 Andrew Wilson, chief information officer, Accenture

35 Cynthia Fortlage, vice-president IT and social business, GHY International

36 Dan Crisp, chief information risk officer, BNY Mellon

37 Dennis Layton, partner, McKinsey & Company

38 Denny Tu, head of strategy and planning, Sky

39 Josh Graff, UK country manager and vice-president, Emea, LinkedIn

40 Lawrence Spicer, vice-president, personal and commercial banking, internal audit service, RBC

41 Mark Gossington, partner, financial services, PwC

42 Michael Sosso, vice-president, ethics and compliance, BP

43 Rob Hudson, group finance director, St Modwen Properties

44 Andy Woodfield, partner, PwC

45 Misa von Tunzelman, UK lead director, marketing and communications, JLL

46 Steve Wardlaw, chair and co-founder, Emerald Life

47 Susan Silbermann, president and general manager, vaccines, Pfizer

48 Kevin Jenkins, managing director, UK and Ireland, Visa

49 Adam Rowse, managing director, Barclays Business Coverage, Barclays

50 Daniel Gerring, partner, Travers Smith

51 Deian Rhys, partner, Simmons & Simmons

52 Jeffrey Krogh, managing director, BNP Paribas

53 Marianne Roling, general manager small medium solutions and partners, central and eastern Europe, Microsoft

54 Crawford Prentice, head of service recovery UK, HSBC

55 Bob Annibale, global director of community development and inclusive finance, Citi

56 JR Badian, vice-president, digital marketing and social media, MasterCard

57 David Levine, vice-president, programming, production and strategic development for Disney Channels Emea and general manager of Disney Channels UK and Ireland, Walt Disney Company

58 Deborah Sherry, general manager and chief commercial officer, GE Digital Europe, GE

59 Iain Anderson, executive chairman, Cicero Group

60 Kayton Bhatia, senior director, HP

61 Margot Slattery, president, Sodexo Ireland

62 Tim Hely-Hutchinson, group chief executive, Hachette UK

63 Shamina Singh, president, MasterCard center for inclusive growth

64 Suresh Raj, global chief business development officer, Ogilvy Public Relations

65 Masa Yanagisawa, director, co-head of Japan equity sales, Deutsche Bank

66 Daisy Reeves, partner, Berwin Leighton Paisner

67 Dan Fitz, group general counsel and company secretary, BT Group

68 Daniel Winterfeldt, partner, Reed Smith

69 Geoff Godwin, chief operating officer, AIG

70 Pippa Dale, head of global market roadshows, BNP Paribas

71 Siobhan Martin, executive director, HR UK and Ireland, Mercer

72 Brian Casebolt, vice-president, merchandising and ancillary revenue, Hertz Global Holdings

73 Chris Stening, transformation delivery director, Telefónica O2

74 Darren Styles, managing director, Stream Publishing

75 Elliot Vaughn, partner and managing director, Boston Consulting Group

76 Elyse Cherry, chief executive officer, Boston Community Capital

77 Gary Stewart, director of Wayra UK, Telefónica

78 John Kerslake, operations director, Costa

79 Mark McLane, global head of diversity and inclusion, Barclays

80 Tim Millward, chief executive, Extrastaff

81 Matthew Hubbard, people director, commercial banking, Lloyds Banking Group

82 Orlan Boston, senior partner, EY

83 Richard Beaven, distribution director, Swinton Insurance

84 Jan Siegmund, chief financial officer, ADP

85 Steven Chan, managing director and regional head of regulatory, industry and government affairs, Asia Pacific, State Street

86 Steven Cox, vice-president, head of public sector and transport, Fujitsu UK and Ireland

87 Bethmara Kessler, senior vice-president, integrated global services, Campbell Soup Company

88 Dario Parente, managing director, Emea strategic programmes, corporate programme management office, BNY Mellon

89 Mark Baker, director, international trade and regulatory affairs, Diageo

90 Kimberley Bird, head of group risk systems, Lloyds Banking Group

91 Emma Cusdin, people director, Aviva Investors

92 James Murphy, owner and partner, ModMansions

93 Jo Rzymowska, managing director UK and Ireland and Asia-Pacific region, Celebrity Cruises

94 Torrence Boone, vice-president, global agency sales and services, Google

95 Nir Efrat, senior vice-president head of franchises, King

96 James Frost, strategy director, Millivres Prowler Group

97 Narind Singh, partner, Clifford Chance

98 Roja Dove, perfumer and managing director, Roja Parfums

99 Nick Major, chief underwriting officer, global corporate UK, Zurich Insurance

100 Saleem Fazal, partner, head of real estate disputes, Taylor Wessing

Hall of Fame

1 Antonio Simoes, chief executive, HSBC Bank plc

2 Beth Brooke-Marciniak, global vice-chair, public policy, EY

3 Paul Reed, chief executive, integrated supply trading, BP

4 Claudia Brind-Woody, vice-president and managing director, intellectual property licensing, IBM

5 Anthony Watson, president and chief executive, Uphold

Top 50 Ally Executives

1 Marc Benioff, chief executive, Salesforce

2 Mark Zuckerberg, founder and chief executive, Facebook

3 Andrew Liveris, chairman and chief executive, Dow Chemical Company

4 Julie Shirley, managing director, Asia-Pacific business operations, Credit Suisse

5 Paul Polman, chief executive, Unilever

6 Jes Staley, group chief executive, Barclays

7 Karin Cook, group director, operations, Lloyds Banking Group

8 Peter Grauer, chairman, Bloomberg

9 Hannah Grove, executive vice-president and chief marketing officer, State Street

10 Harry van Dorenmalen, general manager Benelux, country general manager IBM Netherlands, IBM

11 Jim Cowles, chief executive, Europe, Middle East and Africa, Citi

12 Greg Case, president and chief executive, Aon

13 Howard Ungerleider, vice-chairman and chief financial officer, Dow Chemical Company

14 Michael Cole-Fontayn, executive vice-president and chairman of Europe, Middle East and Africa, BNY Mellon

15 Andy Maguire, group chief operating officer, HSBC

16 Steve Varley, chairman, EY

17 Chris Grigg, chief executive, British Land

18 Eileen Taylor, global head of regulatory management, Deutsche Bank

19 Noel Quinn, group managing director, chief executive officer global commercial banking, HSBC

20 Ed Carolan, president, Campbell Fresh, Campbell Soup Company

21 Jenny Dearborn, senior vice-president and chief learning officer, SAP

22 Iain Conn, chief executive, Centrica

23 Paul Geddes, chief executive, Direct Line

24 Richard Kirkman, technical director, Veolia

25 Dino Trevisani, president, IBM Canada, IBM

26 Sharon Thorne, managing partner, global markets, Deloitte UK

27 Estelle Brachlianoff, senior executive vice-president, Veolia UK and Ireland

28 Rhian-Mari Thomas, managing director, Barclays

29 Harry Odenhoven, group director customer experience and operations, Vodafone

30 Sarah Morris, chief people officer, Aviva

31 Martin Egan global head of origination and Primary Markets, BNP Paribas

32 Dan Klein general manager, Operations, Microsoft

33 Georgina Philippou chief operating officer, Financial Conduct Authority

34 Marty Rodgers managing director of Metro Washington DC and executive director of Accenture's Nonprofit Group, Accenture

35 Mark Barnett president, United Kingdom & Ireland, Mastercard

36 Matt Elliot people director, Virgin Money

37 Danny Harmer chief people officer, Metro Bank plc

38 Peter Harrison group chief executive officer, Schroders Asset Management

39 Heidi McCormack CEO, Emerald Life

40 Jim Herbert chief development officer EMEA, Aon

41 Andy Milnes CEO, BP Singapore Pte Ltd

42 Janine Chidlow managing director EMEA & AMER, Resource Solutions

43 Annette King CEO, Ogilvy & Mather Group UK

44 Jean Mouton senior partner & managing director, Boston Consulting Group

45 John Tomovcsik executive vice-president & general manager, North American R&IM, Iron Mountain

46 Matthew Layton managing partner, Clifford Chance

47 Laurence Bret-Stern senior director, Marketing, LinkedIn

48 Simon Eaves senior managing director, Products Operating Group, Accenture

49 Alex Hoctor-Duncan managing director, Head of EMEA Retail, BlackRock

50 Francesco Bianco regional HR director, Europe, Vodafone Group Services

Top 50 Future LGBT Leaders

1 Raymond Braun, chief executive and founder, RWB Media

2 Simon Rodgers, corporate events strategic account manager, Aviva

3 Aritha Wickramasinghe, associate, K & L Gates

4 Pips Bunce, global head of GM technology integration components, Credit Suisse

5 Nick Deakin, investment banking associate, Citi

6 Mark McBride-Wright, senior safety engineer, KBR

7 Tamoor Ali, corporate finance manager, BP Treasury, BP

8 Rica Paras, technology solution planning manager, Accenture

9 Anthony Shop, co-founder and chief strategy officer, Social Driver

10 Catherine Hennigan, senior analyst, Goldman Sachs

11 Darren Beaumont, technology product manager, Deutsche Bank

12 Em Sendall, manager, consulting, Deloitte UK

13 Rupert McCann, director head of Emea prime client on-boarding, Credit Suisse

14 Helen Slinger, senior manager, PwC

15 Jose Alberto Pino Andrade, consumerism value chain manager, Dow Chemical Company

16 Krishna Omkar, associate, Slaughter and May

17 Marijn Pijnenburg, global business development executive, IBM

18 Ramses Aldana, manager, management consulting, products industry, Accenture Mexico

19 Quentin Goodwin, head of commercial, SABMiller

20 Cory Valente, R&D leader, strategic recruiting, Dow Chemical Company

21 Ali Hannon, communications manager, American Express

22 Stuart Barette, CMB IT infrastructure streamlining manager, HSBC

23 James Davies, head of campaigns and international markets, marketing, Asia Pacific, HSBC

24 Jean-Luc Vey, innovation manager, Deutsche Bank

25 Jessica de Kramer, vice-president, senior accounting analyst, asset servicing, BNY Mellon

26 Kyle McQueen, strategic transformation manager, Barclays

27 Rashanne Coke, specialist, banking and research, Thomson Reuters

28 Martin Gilbert, business services quality coordinator, Direct Line Group

29 Emmeline Tang, Emea engineering manager, Amazon Web Services

30 Niarchos Pombo, head of diversity and inclusion, Latin America and Caribbean, SAP

31 Alessandro Commisso, senior manager, global brand and digital, Lush Cosmetics

32 Andrew Jakubowski, associate, Oliver Wyman

33 Dave Carlos, senior sustainability communications consultant, JLL

34 Filipe Mota Da Silva, client relationship manager, Infosys

35 Jens Audenaert, vice-president & general manager, ADP Ventures, ADP

36 Scott Allardyce, commercial, privacy and product counsel, King

37 Danielle de Sousa, manager, Customer Success, LinkedIn

38 Adrien & Pierre Gaubert, co-founders, myGwork

39 Barry Whyte, COO, Decoded

40 Samuel Rensing, consultant, Boston Consulting Group

41 Daniel Dochert y, vice-president & business support manager, Global Corporate Services, Bank of America Merrill Lynch

42 Christina Riley, senior planner, Balfour Beatty

43 Jill Pollock, product & privacy counsel, King

44 James Pineda, auditor, ExxonMobil

45 Dan Ricard, consultant, PwC

46 James Allan, head of UK cash management, Barclays

47 Jason Eng, engineering team lead, Bloomberg LP

48 Mohsin Zaidi, pupil barrister, 6 KBW College Hill

49 Liam Rezende, marketing communications manager, Andaz London Liverpool Street

50 Ben Cawley, senior account manager, Standard Chartered Bank

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1 Gigi Chao , executive vice-chairman, Cheuk Nang Holdings Limited 2 Inga Beale , chief executive, Lloyd's of London 3 Alan Joyce , chief executive, Qantas 4 Martine Rothblatt , chief executive, United Therapeutics Corporation 5 Stacey Friedman , general counsel, JPMorgan 6 David Furnish , chief executive, Rocket Entertainment

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