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I would argue that rather than specifically trying to make people dislike Andrew Jackson more-this ad's purpose is to show that Henry Clay is the one fighting against Jackson's tyranny. He was both arguably the most important person in the creation of the Whig Party, the person who named it, and was one of the potential whig presidential candidates, even if he didn't secure the nomination. (American Yawp Chapter 9) Increasing his support could by association then help the party.

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Hi Kimberly,

I agree with you that it tries to paint a bad image of Andrew Jackson as cruel and violent. I would add one more thing about why they would use the imagery of Andrew Jackson killing six soldiers during the War of 1812. His reputation as a war hero was respected across the country, so they needed to damage that image. It was the most powerful symbol he had nationwide.

I Also don't think it was effective at all since he won most of the vote during his election of 1828.

"In 1828, Jackson’s broad appeal as a military hero won him the presidency" (American Yawp, Chapter 9).

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This political ad shows Henry Clay sewing the mouth of Andrew Jackson. This shows support for John Quincy Adams because that is who Henry Clay supported during the election that Andrew Jackson lost (LECTURE: "War and Politics in the Early 1800s" Part 1, 25:30).

I believe the ad is trying to show that Andrew Jackson is some form of monarch or tyrant that needs to be silenced, which is why Henry Clay is sewing the mouth of Andrew Jackson.

I do not think it was effective at all based on the election result in 1828 (LECTURE: "War and Politics in the Early 1800s" Part 2, 01:17). A huge amount of voters still preferred Andrew Jackson over Quincy Adams.

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Kimberly Richards reply to Edward Balls Post

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Kimberly Richards reply to Edward Balls Post

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I agree with your point that the ad showing Jackson killing Samuel Jackson might not have convinced new voters to support Adam. I think you are right that it would mostly energize people who already disliked Jackson. The political was really common in the 1828 election, which was "one of the dirtiest campaigns in United States history" American Yawp, Chapter 9). Some votes might have ignored the ad completely, thinking it was just more political gossip.

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This ad depicts Andrew Jackson killing a man named Samuel Jackson with a sword cane during a street brawl. It depicts Andrew Jackson as a violent maniac who should be in prison for murder; not trusted with the power of the presidency. The ad was clearly made either specifically to support John Quincy Adams, or just generally made to oppose Jackson.

I think the ad would not be effective at swaying people over to Adam's side but might have been effective at getting people who already liked him and disliked Jackson to go vote. The people were looking for change and Jackson had "broad appeal as a military hero" (American Yawp Chapter 9), he was the populist pick and calling out his fights and duels could easily have been either viewed as slander or even cemented his image as the tough guy who won't back down against his political rivals or other countries.

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Who I believe the ad shows and who it supports:

The ad shows Andrew Jackson, attacking him and his reputation. The ad was made in support of John Quincy Adams, trying to turn voters against Jackson.

What I believe the ad is trying to say about the election of 1828:

This ad, known as the Coffin Handbill, accuses Andrew Jackson of brutally executing six volunteer soldiers during the War of 1812 and being responsible for Native American deaths. It paints Jackson as cruel, violent, and unfit to be president. This reflects how dirty and personal the 1828 election became, with both sides attacking each other with insults and accusations.

How effective I think the ad would be to the voters of the 1820s:

I think this ad could have been really effective for some voters because it made Jackson look like a dangerous man who abused his power. However, many people in the 1820s admired Jackson as a war hero and a strong leader, so for his supporters the ad might not of changed their minds.

Evidence from the textbook or lecture:

According to the textbook, "The Election of 1828 was one of their dirtiest campaigns in United States history, filled with personal attacks and scandalous accusations" (American Yawp, Chapter 9). The lecture also explained that negative ads were used by both sides to sway public opinion. This ad fits that pattern and shows how political campaigns were becoming more focused on personal attacks rather than just policies.

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After watching "War and Politics in the Early 1800s" part 1 and looking at the 1828 election ads make TWO posts:

ONE: Choose one of the political ads and create a post including:

-         A screenshot of your chosen ad

-         Who you believe the ad shows and who it supports

-         What you believe the ad is trying to say about the election of 1828

-         How effective you think the ad would be to the voters of the 1820s

-         Be sure to include some piece of evidence from the textbook or lecture

(Each cartoon may be used by only one group member)

TWO: Make a substantive reply to another group member’s post. You may agree, disagree or expand on what they say. Like all posts, however, remember to tie it directly to evidence from the documents.

Be sure to put your name in the title of both of your posts!