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Unit 3 is about understanding buying behaviors. Within buying behaviors, there are several subcategories, like the marketing strategy. A marketing strategy provides information on how a business will meet its goals of satisfying customers that will result in making sales and profits. In order to make effective sales, businesses need to focus on the target market and marketing mix. If businesses get information about the preferences of customers and how to effectively sell to them, they are going to do a lot better than most other businesses.