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You might consider asking students to take reading comprehension quizzes and offer rewards for doing well. Here is a link for suggestions when using rewards.
http://study.com/academy/lesson/extrinsic-rewards-for-students-definition-examples-quiz.html

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You could assign a group activity in which each group had to create their own poetic story and act it out. I can only imagine the stories created in a high school classroom.

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I found this video interesting. It is about how to make reading fun.https://www.teachingchannel.org/videos/excited-about-reading

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It may help to educate the students on the benefits of reading as well.
https://www.youtube.com/watch?v=xqMozc4K4pg

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Hi there! I think you could use review games to make it more entertaining. Games such as Jeopardy could be used to check their reading comprehension or test their knowledge over the books. I have attached a video on using Jeopardy in the classroom.
https://www.youtube.com/watch?v=GY_54zxslbo

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I think you might try incorporating some different apps if you have an IPAD in your classroom. If you could get at least one IPad, you might be able to connect one to a bigger screen as well where all your students could watch. I found a video that has good recommendations for different poetry apps and places you can go online to help your students learn.
https://www.youtube.com/watch?v=Jpqn_w2G51s

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I am worried that my students will grow bored with simply reading their assigned books and poetry. Other than using presentations and Smartboard activities, how can I use technology to help my students enjoy Literature?