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'Sabado Gigante' Ending After 53 Years on TV

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'Sabado Gigante' Ending After 53 Years on TV

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Univision's variety show will shutter in September.

After 53 years on the air, Spanish-language television's best-known and most watched show Sábado Gigante is saying bye-bye.

The show, hosted from the onset by Mario Kreutzberger, better known as Don Francisco, will air its final episode on Sept. 19, 2015, coinciding with the end of the 2014-2015 broadcast television season.

Don Francisco will continue to contribute to Univision and host specials on the network, which has been his U.S. home for the past 30 years.

Sábado Gigante, originally launched in Don Francisco's native Chile in 1962, was as quirky as it was successful. The three-hour weekly program, which aired Saturday evenings on Univision, was a frenetic mix of performances, interviews, humor, contests, sing-alongs and brazen advertising, with products touted by Don Francisco on the air.

That cornucopia, led by Don Francisco -- a genial, fatherly figure who wore tailored suits and was accompanied by beautiful girls -- was hugely successful with audiences.

But although Sábado Gigante enjoyed huge ratings, they had dipped in recent years, and the show wasn't as successful with young adults, the big advertising target today.

For the week ending April 12, for example, Sabado Gigante saw week-to-week growth among Total Viewers 2+, with a 34 percent increase to 2.1 millions. But only 372,000 of those were young adults.

Even now, Sábado Gigante continues to be the most-watched variety show in Spanish language television, and a powerful marketing tool for artists, both new and established.

For them, the loss of Sábado Gigante is a blow, because a performance on the show was sure to generate engagement online and generate sales.

"From the start we made sure to ask, 'What does the audience want?!', said Kreutzberger in a statement. "And we have worked tirelessly for precisely that audience, with the utmost dedication, humility and deep respect [...]When we began in the United States in 1986, we told them that we were 'separated by distance and united by the same language.' Today I can say with great pride and satisfaction that that distance turned into closeness and affection."

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'Sabado Gigante' Ending After 53 Years on TV

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After 53 years on the air, Spanish-language television's best-known and most watched show Sábado Gigante is saying bye-bye. The show, hosted from the onset by Mario Kreutzberger, better known as Don Francisco, will air its final episode on Sept. 19, 2015, coinciding with the end of the 2014-2015 broadcast television season.

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Univision Continues Ratings Winning Streak, Finishes Q1 2017 as the Most-Watched Spanish-Language Network in Primetime (BroadcastingCable)

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Univision Continues Ratings Winning Streak, Finishes Q1 2017 as the Most-Watched Spanish-Language Network in Primetime (BroadcastingCable)

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Grows its Advantage Over Closest Spanish-language Network Competitor from Single to Double-Digit Margins Across All Key Demos Univision Tops FOX and NBC Every Friday Night in the Quarter Among Adults 18-34
NEW YORK, NY - MARCH 29, 2017 - Univision Network finished Q1 2017 as the most-watched Spanish-language network in primetime and out-delivered its closest competitor every single week during the quarter among Total Viewers 2+, Adults 18-34 and Adults 18-49. In Q1 2017, Univision grew its advantage over closest Spanish-language network competitor from single to double-digit margins compared to Q4 2016 among Total Viewers (24%), Adults 18-34 (18%), and Adults 18-49 (17%). Additionally, Univision aired 33 of the 50 most-popular entertainment programs among Hispanic Adults 18-49 in the quarter.

"Our successful quarter as the leading Spanish-language network is a testament to the strategic changes we have made to our programming. With shows like Pequeños Gigantes USA, Su Nombre Era Dolores, La Jenn Que Yo Conoci, Vino el Amor, and our latest series premiere "La Piloto," we have broaden the content offerings for our audience-providing more onscreen variety, " said Lourdes Diaz, president of Entertainment. " Throughout 2017, we'll continue to look at new formats and original productions that will deliver high-quality and engaging content to our viewers, while positioning Univision as place for hard-hitting, out-of-the-ordinary stories."

During the first quarter of 2017, Univision Network outdelivered both FOX and NBC on every single Friday night, and out-performed at least one or more of the top four English-language broadcast networks (ABC, CBS, FOX, or NBC) 81 percent of the nights among Adults 18-34. Univision averaged 1.9 million Total Viewers 2+, 844,000 Adults 18-49 and 380,000 Adults 18-34 in primetime in the quarter and attracted a younger audience (43) that was 12 years younger than the average of ABC (54), CBS (60), FOX (50) and NBC (56). Univision delivered a higher concentration of millennials (20 percent) and key 18-49 viewers (45 percent) than ABC, CBS, FOX or NBC. Furthermore, 75 percent of Univision's primetime Adult 18-49 audience was unduplicated - not reached on any of the top-rated English-language networks.

Univision also delivered a strong first quarter with Adults 18-49, beating one or more of the top four English-language broadcast networks on 36 nights, and FOX on 12 of the 13 Fridays. Compared with ABC, CBS, FOX and NBC in primetime among Adults 18-49, Univision also:

Delivered a higher percentage of live viewers (93 percent) in comparison to CBS (62 percent), ABC (60 percent), NBC (60 percent) or FOX (59 percent)

Had the highest commercial audience retention (95 percent) versus ABC (80 percent), FOX (85 percent), CBS (84 percent), NBC (81 percent) or ABC (80 percent)

Source: Nielsen, NPM (12/26/2016-03/12/2017) Live+7 and (03/13/2017-03/26/2017) Live+SD, Mon-Sat 8pm-11pm/Sun 7pm-11pm. Comparison to closest Spanish-language competitor based on Monday to Sunday 7pm-11pm. % Live Viewership excludes sports. Total number of nights Univision ranked #1 and out-delivered the English-language broadcast networks based on Live+SD. Unduplicated Audience based on a qualified audience of 6+ minutes and on the percent of viewers that did not watch any of the top 10 English-language networks during the week of (02/13/2017-02/19/2017) Live+7; Commercial Audience Retention based on (12/26/2016-03/12/2017) National Commercial Statistics (includes Direct Response, excludes PSAs and Promos) C3 vs. Live+3, excludes all sports programming. Hispanic Programming rankers based ad-supported networks across Total Day (Mon-Sun 7am-2am), excludes all sports programming.

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Univision Continues Ratings Winning Streak, Finishes Q1 2017 as the Most-Watched Spanish-Language Network in Primetime

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Grows its Advantage Over Closest Spanish-language Network Competitor from Single to Double-Digit Margins Across All Key Demos Univision Tops FOX and NBC Every Friday Night in the Quarter Among Adults 18-34 NEW YORK, NY - MARCH 29, 2017 - Univision Network finished Q1 2017 as the most-watched Spanish-language network in primetime and out-delivered its closest competitor every single week during the quarter among Total Viewers 2+, Adults 18-34 and Adults 18-49.

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Univision Communications Inc. ( UCI) is an American media company serving Hispanic and Latino Americans. The company dates back to the first Spanish language television network in the U.S., founded in the early 1960s as Spanish International Network (SIN). The founders of Univision were Rene Anselmo and Telesistema Mexicano founder Emilio Azcárraga Vidaurreta.