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Cost
Reach
Frequincy
Lead time
Creative brand and corporate fit

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Advertising plan
Advertising campaign
Set objectives
Determine the budget
Develop the creative strategy
Select and schedule the media
Develop the crative concept
Produce the advertising
Evaluate the plans effectiveness

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A company that specializes in Creating advertising.
Account executive: a business executive who manages the interests of a particular client, typically in advertising.

Account planner: work closely with agency accounts and creative staff, producing briefs to ensure campaign ideas and strategies are effective and targeted to the right audience.

Media planner: Media planners identify which media platforms would best advertise a client's brand or product. They work within advertising agencies or media planning and buying agencies.

Art director: An art director is someone who is responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions.

Copywriter: a person who writes the text of advertisements or publicity material.

Creative director: Creative directors are the creative leads at advertising and marketing companies, working with designers, artists, copywriters, sales teams and marketers to create a vision for products sold.

Creative directors are the creative leads at advertising and marketing companies, working with designers, artists, copywriters, sales teams and marketers to create a vision for products sold.

Producer: a person, company, or country that makes, grows, or supplies goods or commodities for sale.

# data[].attributes.body
Product advertising