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How can we rethink the role of advisors? 

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How can we rethink the role of advisors? 

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- Can we create a metric to measure trust?
- How can we look at a similar concept like the "superhost"
- How can we get more earned media?

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This example shows clearly what customers can choose for themselves.

When customers are empowered, they are more likely to promote to their friends.

Concierge - giving them peace of mind

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Review the way we are currently measuring our growth, maybe through good recommendations instead of just sales numbers.

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Digital marketing for trust, focusing on earned media. How can we help customers make decisions to choose their advisors or recommend our products

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Can look at how we can make our brand more fun/relatable to reach out to younger audience

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Nudging tactics are an important concept, that we can delve deeper into our respetive BUs to identify triggers that can be translated into customer-centred initiatives or needs that help us to move them closer to what they see as "value" and what our business see as "valuable".

# data[].attributes.subject
Nudging tactics are an important concept, that we can delve deeper into our respetive BUs to identify triggers that can be translated into customer-centred initiatives or needs that help us to move them closer to what they see as "value" and what our business see as "valuable".

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Assess what current "nudges" we have and is there more "nudge" that can help Aviva

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Growth Hacking mindset is all about knowing what you can experiment, learn, apply and reiterate.

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Growth Hacking mindset is all about knowing what you can experiment, learn, apply and reiterate.

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Its not about funds. And if we keep thinking we need a lot of money to try something different, we are letting funds define the scope of our experimentation.

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What concepts, tactics do you personally want to learn more about?

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What concepts, tactics do you personally want to learn more about?

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General Insurance
- Lapsed customers acquisition within PDPA guidelines
- How to maintain a high level % of customers rentention
- How to convert highly engaged customers into sales
- Remind customers about our products --> repeat purchase
- Introduce smart device --> car crash detection --> auto dispatch assistance, assess severity of damage

Healthcare products:
- research customer's awareness of our health services
- compare with other insurers --> google analytics, similarweb, audience insight
- develop new plan, position / price competitively with "decoy" tactic?
- build customer "TRUST" with "earned" channels
- Offer values--> Support Program --> promote preventive care, end to end supports thru out patient health journey
- Care about customer's overall well being
- Educate customers about medical necessity, wellness, stay safe, stay healthy
- Empower, and enable customers to manage own health conditions/stay healthy

Learned that there are many tools to help us understand customer better and with that we can pivot better for future promotions

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How close or far are you? What could be some of the barriers that you might face? 

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How close or far are you? What could be some of the barriers that you might face? 

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Barriers:
- Different BUs need to work together for a more holistic experience
- Haven't been focusing on retention/ renewal, never upsell/cross sell
- Budget
- Red Tape
Different teams have different priorities, too many stakeholders are making decision
- Internal agility to experiment --> limited --> governance...
- cost of development is always too high

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What concepts do you think you can start implementing? 

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What concepts do you think you can start implementing? 

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Reevaluate customer motivation + lifecycle within Aviva
Assess current "nudges" or what more can we do to "nugde" better
More A/B test and let the data do the talking