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Step #1 - Review Short Essay #3 Directions

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Step #1 - Review Short Essay #3 Directions

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https://www.flickr.com/photos/48637143@N03/4458361056/in/pool-vintage_advertising

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Topic Sentence

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Topic Sentence

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woman in background
man in forefront
man has ice cold beer in mug
can on the left
fluid colors - lady's shirt matches the room palate
modern life normality emphasized over the product  because of the product lower than eye line
good home cooked meal by caring wife who lets husband smell it and look forward to it
"big appetite" -  second biggest text on the the ad
Budweiser is the first

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Discuss the effectiveness of the advertisement.  This is where you can state if you feel if the ad was effective in appealing to their reader to sell their product.  Do not use first person!

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Step #8 - Write Rhetorical Appeal Sentences

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Step #8 - Write Rhetorical Appeal Sentences

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1) Ethos
2) Pathos
3) Logos
Which one do the creator(s) use the most?

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Step #7 - Write Audience/Purpose Sentences

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Step #7 - Write Audience/Purpose Sentences

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1)Which audience are they trying to reach?
2) What is the desired effect/purpose? (Not just to sell their product. Go a little deeper than that.)

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1) Background info/company
2) Original place of publication
3) Describe image

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Directions:
Topic Sentence – includes the advertisement product and company represented and three subtopics.

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Address:
1) Context
2) Purpose/Audience
3) Rhetorical Appeals - Ethos, Pathos, Logos

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