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being used as a platform to advertise businesses and gain reputation through social media.Government also uses it as a platform to introduce unique places to visit for tourists

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It encourages competition in the market. Advertising is helpful in meeting the forces of competition prevalent in the market. Continuous advertising is very essential in order to save the product from the clutches of the competitors.

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Coca-Cola incident in  June 2021.
Coca-Cola Ronaldo fiasco highlights risk to brands in social media age.

The case study is about Cristiano Ronaldo  was having an interview. There were two bottles of coke with him, but he removed the two bottles of coke and took out his water bottle, saying that drinking water is better instead.

This wiped out 3.8 billion of the companies market capitalization.
https://www.google.com/amp/s/www.goal.com/en-sg/amp/news/cristiano-ronaldo-coca-cola-controversy-euro-2020-press/boc10jxcu1791950qedw9ydzf

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Commercial media is privately owned by companies to capitalize the mass media industries, such as newspapers, magazines, television, and the internet. It can also be used by the market to advertise and spread goods and services and products by companies to the mass public.

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It enables the manufacturer to expand their market. It helps in exploring new markets for the product and retaining the existing markets. It plays a sheet anchor role in widening the marketing for the manufacturer’s products even by conveying the customers living at the far flung and remote areas.

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they have also impacted traditional communication professions. the result is new job titles and a new landscape for what communication looks like

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Goal of making profit through advertisements and programs. Usually done by large companies or corporations.

—> Capitalise on mass media industries such as newspapers, television, and the internet.

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Commercial in media provides and creates more employment opportunities for many talented people like painters, photographers, singers, cartoonists, musicians, models and people working in different advertising agencies.

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Since advertisers want to reach the public so that they can sell their products well, they naturally support the media which are popular with the public.

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Social media is one of the most profitable digital marketing platforms that boosts your brand visibility among potential customers, allowing you to reach a bigger audience. By applying a social media customer service strategy, you significantly increase your brand recognition.

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Commercial media sole purpose is to make money by using media as a tool to reach a large group of people.

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Misrepresentation can occur as advertisements by certain business can be different from the reality eg. their services, products etc. Not only that it can also lead to unrealistic expectations.

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commercial in media is used for advertising. Effective advertising through media reaches potential customers and informs them of your products or services . Persuade and remind individuals of your product or businesses.

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They target groups with disposable income like youngsters and those who are in professional and managerial occupations.

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Advertisers looking for the new opportunity to propagandize for their products, they are not confined to the fundamental form like sponsor an event or sport, but sponsor ranging from a TV program to famous stars daily attire and supplies.

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Some advertisers will photoshop photos to make their advertised product more attractive and will leave fake and dishonest reviews on their products to increase the credibility of their products. This subtle manipulation often goes too far and can trick costumers into buying bad products