# data[].attributes.headline
                          Wickerwork  – “Vimeiros”

# data[].attributes.subject
                          Wickerwork  – “Vimeiros”

# data[].attributes.body
Wicker was one of the main industries in Madeira. In the 1950s, the main production centers were Camacha, Boaventura and São Vicente. Wicker is a technique for making woven products from any of a variety of flexible plant materials, a generic name for materials used in such manufacture, and a term for items so produced.
Wicker is traditionally made from plant material such as willow, rattan, reed and bamboo, but now synthetic fibers are also used. Local osiers supplied the raw material for sugarcane of different sizes and thicknesses.
Before being used, they are cut and peeled and then boiled to make them more elastic and therefore easier to work with. It is this process that gives them their traditional brown color. Then they are put to dry.
Once the raw material is ready, it can be transformed into a wide variety of objects of all sizes and shapes: trays, baskets, furniture, lamps and many other decorative objects, in addition to the all-important wicker baskets.
Done by: Lucas, Mateus and Vitor. ​

# data[].attributes.headline
                    Hikers - "Transportadores de Pessoas"

# data[].attributes.subject
                    Hikers - "Transportadores de Pessoas"

# data[].attributes.body
The hikers normally transformed its members into transport itself, sometimes using an awning for greater comfort. ​

Nowadays, the hikers no longer exists due to changes in the means of transport. But it is still a profession remembered by the elders.​
Done by: Briana, Manuel and Mariana.

# data[].attributes.headline
                                The “Borracheiro”

# data[].attributes.subject
                                The “Borracheiro”

# data[].attributes.body
The "Borracheiro" was tipically the person who carried the "Borracho". The "Borracho" results from the use of goatskin, which adapts to liquid container due to its resistant and malleable material.​
It was traditionally used to transport the grape juice, called must or “new wine”, from the wine press, where the grapes were trampled, to the lojas (repositories, store rooms), where the barrels were stored.​This artefact, also called odre, maintains the shape of the animal’s skin, which is used turned from the inside out, with only the openings in the areas of the paws and head tied.
The wine is introduced and removed through the neck opening, as this is the largest.​

Done by: Francisca, Núria and Rodrigo.

# data[].attributes.headline
                               Milkman - "Leiteiro"

# data[].attributes.subject
                               Milkman - "Leiteiro"

# data[].attributes.body
The distribution was made by the "milkman“, who equipped with large metal containers (vessels), supported by a staff, travelled to various places on the island. The sale took place door to door using the measuring cups that he also carried. The milk was consumed fresh and only after boiling to avoid any disease. ​

Time has passed and progress has become indisputable, causing old practices to collapse. Modern techniques have been developed, such as pasteurization and refrigeration to store it for longer.
The figure of the “milkman” purely and simply disappeared decades ago, all the more so since health surveillance prohibits the sale of milk without first going through the current hygiene processes. ​
Done by: Ana Margarida, Letícia and Matilde S.

# data[].attributes.headline
     Black Scabbard Fish Man - "Homem do Peixe-Espada Preto"

# data[].attributes.subject
     Black Scabbard Fish Man - "Homem do Peixe-Espada Preto"

# data[].attributes.body
The fishing for black scabbard fish seems to have had an accidental origin, when, in Madeira Island, it was 1839, a specimen of this species was captured in a hook for fishing deep sea sharks, which at the time were sought after for oil extraction, used in lighting.​

Its socioeconomic importance is very large, representing more than 50% of the fishing catches landed in the Region.​ Fishing is carried out mainly using an instrument called a longline.​

This type of line fishing gear consists of a main line, strong and long, on which other shorter secondary lines in large numbers depend, at regular intervals, each ending on a hook.​
Done by: Dinis, Eduardo and Gabriel.
​

# data[].attributes.headline
                Madeira Embroiderers - "Bordadeiras"

# data[].attributes.subject
                Madeira Embroiderers - "Bordadeiras"

# data[].attributes.body
Hello, we are going to let you know a little about the history of one of our cultural heritage sites of this beautiful Pearl of the Atlantic, which is Madeira embroidery. It is a manual work done by the capricious and skillful hands of the local embroiderers.
​It was originally introduced by Miss Elisabeth Phelps, who was the oldest daughter of an English merchant, Joseph Phelps, who settled in Madeira in 1784. By this time, Madeira.
Embroidery was already popular and sought after on the island as a result of an exhibition held in Funchal , but it was definitely his presence at the International World Trade Exhibition in London in 1851. ​
The pieces, true works of art, are inspired by the flowers and fruits of Madeira, all with a lot of elegance, refinement and purity. The fabrics they used to make the embroidery were Linen, Silk, Organdy and Cotton. From these fabrics they could make tablecloths, dresses, shirts, sheets and delicate scarves.  ​  These jobs have to go through several processes, which come from a long history and tradition, and which rely on the work of designers, perforators, embroiderers, washerwomen, ironers ... until they reach the hands of the customer. The experience of these women is legendary.​
In 1976, the Free Syndicate of Workers in the Embroidery, Tapestry, Textile and Handicraft Industry of the Autonomous Region of Madeira is founded, where it is currently located at Rua dos Ferreiros nº 151.  ​
We currently have in Madeira and the region, about 30 companies that produce Madeira Embroidery, with the collaboration of around 3,000 dedicated embroiderers.  ​
They receive 20 € for every 2 thousand embroidered stitches. Tablecloths have an average of 23,000 stitches and can take up to a year to complete, with an average value of 2500 €. Each piece is unique which makes our embroidery even more special.
Made by: Diana, Matilde A. and Marisa.

# data[].attributes.headline
                             The Ox Cart - "Boieiros"

# data[].attributes.subject
                             The Ox Cart - "Boieiros"

# data[].attributes.body
Did you know that… until the end of the 70s of the 20th century, typical ox carts circulated on Avenida do Mar, to the delight of residents and visitors?
This car without wheels, built in wicker and wood, whose seats had brightly colored fabrics, slid like a sledge and was pulled by two oxen guided by a cowboy (dressed in white, with boots and straw hat).
The story goes that the first ox cart built in Madeira, in 1477, belonged to the English captain C. Balkey. Until the first quarter of the 20th century, this was the most used means of transport in Funchal and was classified into two categories: luxury cars and modest cars.
The former were used for tourism, weddings and funerals, and the latter were used in all other situations. Bullock carts, however, fell into disuse for hygienic reasons and for the circumstances inherent to regional development.
Done by: Catarina, Gustavo and Luís.