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In this column I have presented images used in my slides for the presentation.

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In this column I have presented images used in my slides for the presentation.

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This interactive video was used on the first slide. The flower is pink as pink is Glossier's brand colour. We chose to use a video as this will attract attention from viewers.
The video is of a flower blooming as our presentation is creating a flower skincare range, so felt this showed our brand identity.

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Research - Presentation (16:9) by Hayley

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Untitled - Presentation (16:9) by Hayley

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I wanted to have a slide showing the type of interactive screens we would have before the video started.

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For the USP page I chose an image of a plant as the concept focuses on sustainability. I chose EL&N photo as we have a cafe aspect and a phone filter to show our digital elements. This will be different from any glossier pop up before we have introduced a whole new product range, including interactive screens and a café.

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I used images of the store both in the day and night. One is a street view to show the kind of setting it would be in and the other is at night. The large windows would work well with posters before opening.

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I used an image of the store to show it is a large area. I also used images of the available space to show what we would be able to work with.

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I used this image with data I found out to show the transport links.

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This indicates that it is easily accessible for different modes of transport.

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I used an image on google maps to show around the store is a mixture of premium to mass market brands. Selfridges is across the road so this will help increase footfall.

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I created a Brand Position Map to show Glossier compared to other brands is very highly respected with high quality products. This is why it is in the high quality and high price section.

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Winky Lux is an online beauty retailer and part of their collection focuses on flowers contained inside lipsticks. This brand would be a competitor to glossier’s new collection.  I used imagery of their products which would be similar to the ones we will produce.

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I used imagery of the benefits it outlines of the webiste, the brand educates its consumers on the values of the company. It is all vegan and details on its website the products it uses. Glossier has a bigger brand awareness and a slightly older target audience than Winky Lux.

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I wanted to include a purely online makeup brand that is similar to Glossier to show how makeup brands are constantly being produced. For the imagery I showed some of the brands products.

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This shows a selection of the brands makeup sets that they created with interesting names like 'All Eyes On Me'.

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For my Sephora page I used a picture of the outside of their store to show it's more of a stylish and premium brand. I then showed photos of a range of their products to show the type of brands they stock.

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For my Boots page I used a range of imagery. I showed the logo as felt this is very easily recognized. I then chose 3 different products that Boots offer. These were all from different brands as I wanted to show that Boots stock a range of brands as well as producing their own range.
Please click on link and then scroll down for Bibliography.

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For the mission statement page I added some products.

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We created a makeup range for our collection each product is based on a different flower. These flowers have different properties for your skin.

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Comp Shop Task
This store felt like a museum, with clothes protected in glass boxes. It was very quiet and calming music was playing.
The visual displays were intriguing.

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I created a lipstick for the collection. It has a flower inside to keep to out flower theme. The packaging has rose petals and a rose gold theme.

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In this column I have presented videos used in my slides for the presentation.

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In this column I have presented videos used in my slides for the presentation.

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I created a video to show the types of interactive screens we would include in the pop-up.
I edited together youtube videos, added text to go alongside the video and added music over the top to make it more entertaining.

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Amazingly Simple Graphic Design Software - Canva

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Amazingly Simple Graphic Design Software - Canva

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Bibliography for Digital Experiences Video

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Bibliography for Digital Experiences Video

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A screenshot of some of the products available on Glossier's website to show what the brand already offers.
Please click on link and then scroll down for Bibliography.

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For our Strategy we will use taxi wraps to raise brand awareness. They will show Glossier's logo all round London.
I have created a mood board to show what other fashion brands have done such as Boohoo and Pretty Little Thing

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These were the images used for our presentation. We have created our own product range for the gift bag. The floral theme consists through all the products.

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Each bibliography is after each mood board. Click on the mood board and scroll to the next page to see where the images are from.

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Each bibliography is after each mood board. Click on the mood board and scroll to the next page to see where the images are from.

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For our pop-up we will have photo booths and interactive screens. I have designed some of these experiences for our store.

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I have explored Glossier's existing uniform which is the pink boiler suit. For the floral theme we will have a floral print on the boiler suits.
Glossier also have a doorman outfit.

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The uniform design will be the classic boiler suit. We will keep to the pink theme but have 3 floral prints for the staff.

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I explored some of Glossier's existing layouts for pop-ups.
This shows a pop-up with a floral theme. It is very clean and

minimalistic.

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For the branding we have kept it simple by keeping Glossier's existing logo and then added 'In Bloom' and a little flower. This will mean it will be recognized as Glossier.

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This mood board was used within the presentation to represent the interior design and floral theme.

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We created a skincare range for our collection each product is based on a different flower. These flowers have different properties for your skin.

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These designs show the outside of the store will look.

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For the outside of our Oxford Street Store we will have flower decor to make it recognizable and help represent our theme.
For consumers this can turn into a Instagram post which will raise brand awareness.

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I have looked through all my previous mood-boards and simplified down the choice of my pictures for the final presentation.

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I have looked through all my previous mood-boards and simplified down the choice of my pictures for the final presentation.

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As the Oxford Street store we chose has lots of windows this offers opportunity to have promotional posters. The pink will be eye catching. I have also created a flower feature on the entrance.

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In this mood board I explored Glossier's existing posters to understand the theme and aesthetic they go for.

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These are some posters and aesthetics for Glossier I found online which helped me understand how they have used imagery before.

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More posters and Pinterests that I found online which showed the main pink theme.

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This mood board created by Glossier shows that the brand cares about being inclusive and natural.

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This shows the type of skin care posters we could create. In the images this is what Glossier have used in the past.

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These posters show a natural makeup look which goes with the brands aesthetic. The floral border is simple and the logo is effective.

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Bibliography for Final Slide Images and Videos

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Bibliography for Final Slide Images and Videos

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This is my Bibliography for the Slides I created in my presentation.

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These flower inspired beauty images are perfect for the brand identity.

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This interactive video was used on the first slide. The flower is pink as pink is Glossier's brand colour. We chose to use a video as this will attract attention from viewers.
The video is of a flower blooming as our presentation is creating a flower skincare range, so felt this showed our brand identity.

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Research - Presentation (16:9) by Hayley

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Untitled - Presentation (16:9) by Hayley

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I wanted to have a slide showing the type of interactive screens we would have before the video started.