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Finnish experts are expensive

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Schedule: when is the next season and when do we sell it?

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Schedule: when is the next season and when do we sell it?

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Too short time for recruiting

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- Finnish and Chinese teachers/ counsellor who can work in Finland and China

- Finnish schools that we can cooperate

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Cheaper price from other camp sites, who offer lower level service.

- Chinese customer is price sensitive

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- possibilites to go out
- short way to nature
- out from class is normal method

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- Finnish education awareness
- Finnish camp awareness
- Finnish PopUp school concept

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Travel in several countries in Europe, not only FInland: FIN teachers that travels with the group to other countries?

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Customers don't understand that they need this product (so new and different)

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Customers don't understand that they need this product (so new and different)

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Family camps (family time is valued) is a growing market in China

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Family camps (family time is valued) is a growing market in China

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PopUp family: some of the school  activities together, mostly separately. These could be planned by kkf teachers & instructors
Parents want to spend quality time with their children
Harri: not for parents, this is too difficult!

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For customer: hard to imagine what phenomenon-based learning is (how to visualise this?)

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For customer: hard to imagine what phenomenon-based learning is (how to visualise this?)

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- Sports injury
- weather (coldness, cothosing)
- medical services (No clinic in any Finnish camp site)
- Mosquito bites, bee bites, sauna stone

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We need to be sure that Kisakallio get first profit not our partners

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We need to be sure that Kisakallio get first profit not our partners

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Finnish education is getting popular in China, and it is a NEW destination and concept

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Finnish education is getting popular in China, and it is a NEW destination and concept

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popup and moment skills , 3-6, 6-12 years courses. This is our main request from China markets.

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Mumpicks: we thought it needs to be well adapted to Chinese culture. But now we learned that they want it to be very Finnish (no need to adapt so much). They had not realised what the Finnish way is. We need to tell what we do and why

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Mumpicks: we thought it needs to be well adapted to Chinese culture. But now we learned that they want it to be very Finnish (no need to adapt so much). They had not realised what the Finnish way is. We need to tell what we do and why

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how to show the result after our product? what's the change for kids?  not sure yet! 

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how to show the result after our product? what's the change for kids?  not sure yet! 

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Are some of the special camps activity camps? Like family camps.

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Why are Chinese families coming to Finland?

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Why are Chinese families coming to Finland?

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Do they want popup content or not?

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Your customers’ top 3 problems/needs, that you want to solve - asiakkaan tarve / ongelma jonka haluat ratkaista

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Outline solutions for each customer need / problem - ratkaisut asiakkaan tarpeisiin /ongelmiin

# data[].attributes.attachment_link.description
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- With local Finnish people
- With other nationalities (International camp)
- Finnish teacher/ instructors

Why？
Use English, know people from different culture, to be multicultural, international vision, it is what needed in the furture.

Why?
because in China, there is limited chance to meet people from other culture. and rich families has ability to create the chance for their kids to go abroad and meet different people.

and, Chinese parents are willing to spend money and time on their kids to help them to get a better future. The competition level is too high, so parents are trying find all possible way to make their kids succeed in the society.

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Activity camps are easier to sell, because they are less expensive

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Finland is safety country
Kisakalio have very  huge network in finaland
Kisakallio have 70 years history, storie sell better than marketing

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Longer term teacher stay in China: forst send an experienced teacher, develop the product during this time with kki team. 

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Longer term teacher stay in China: forst send an experienced teacher, develop the product during this time with kki team. 

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Like this because we need experience about the Chinese school system to be able to develop a product

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A FIN teacher + a translator & backup

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International camps (activity camp, schools are closed)

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International camps (activity camp, schools are closed)

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KKI&KKC can set the schedule (first get the feedback from the countries we want to sell in) -> sell in CHI, RUS, SWE...
60 participants in total needed for KKF
KKF takes full responsibility for the children

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sales call with Finnish expert or experienced Chinese staff

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sales call with Finnish expert or experienced Chinese staff

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How do we evaluate the outcome?
Harri: camps are short, so difficult to evaluate progress. Sari-Anne agrees: children experience, not learn yet.
Irina: itsearviointi leirikirjaan? Self-evaluation?

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Parents want INTERNATIONAL experiences (FIN & European are best)

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Parents want INTERNATIONAL experiences (FIN & European are best)

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Demo lessons in China is an important promotion tool. More efficient: videos of demo lessons, so sales people can use these?

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Demo lessons in China is an important promotion tool. More efficient: videos of demo lessons, so sales people can use these?

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KKF teacher make 2-3 lessons  together with our instructors

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KKF teacher make 2-3 lessons  together with our instructors

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This will take 2-3 hours
These are used for activity camps. Instructors will do the production.
We need to choose the subjects (what is the curriculum for these lessons)
Leirikoulut KK: viimeisen vuoden opiskelijat alkavat ohjata leirikouluja enemmän. Ohjaajien resurssia vapautuu muuhun.
OPETTAJA SUUNNITTELEE OHJAAJAN KANSSA -> OHJAAJA TOTEUTTAA
A few classes to choose, if customer stays in KK for 1-2 days. If they stay longer, customer can choose more.

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Phenomenal
China part
- teacher trainning
- Fin camp in china(School and camp)
- Design the courses(China school and Camp)
- Fin teacher long term in china for popup school and momentskill
- KK international camp for Asia cournty
- Special Camp in scandic country: Ski camp for family, ice hockey camp, Art camp, AI or Robet camp, Nature camp
- Family camp in scandic country in summer
-

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Calender where is all important meetings and fairs both in china and finland

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Calender where is all important meetings and fairs both in china and finland

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Mein focus for Video material

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More educational related resources/partner which can be combined with kk products 

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More educational related resources/partner which can be combined with kk products 

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- Universities (short term lesson)
- services from other education companies (e.g. "me and my city"
)

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KKC needs the PopUp brand name to sell also activity camps

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KKC needs the PopUp brand name to sell also activity camps

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KKI says: we can take a risk and concentrate on selling the "real" Popup school. We can channel the lower-price camps to other organisers in Finlan

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9-16.2. Exploring Finland-kiertue Suomessa (planned for kids, adjust this for families)

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9-16.2. Exploring Finland-kiertue Suomessa (planned for kids, adjust this for families)

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KKF marketing will make marketing materials from this. Harri needs schedule & content

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Pupup classes in Kisakallio in January 2019: film this for a demo video. Sari-Anne has a good lesson plan for this (demotuntisuunnitelma). Sami knows the groups

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Pupup classes in Kisakallio in January 2019: film this for a demo video. Sari-Anne has a good lesson plan for this (demotuntisuunnitelma). Sami knows the groups

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Clear pricing, and reason for customer to pay more (high quality content)

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Clear pricing, and reason for customer to pay more (high quality content)

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Video material: what is the concrete benefit for the child

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Video material: what is the concrete benefit for the child

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In our tuntisuunnijtelma, we always have MAIN GOAL

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List your target customers and users - asiakassegmentit

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Single, clear, compelling message that turns an unaware visitor into an interested prospect - mikä tekee meistä erilaisen, mitä lupaamme asiakkaalle

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Promo tours for parents, or camp organisers (through Chinese schools). Those who decide.

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Promo tours for parents, or camp organisers (through Chinese schools). Those who decide.

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Something that cannot easily copied or bought - mitä on vaikea kopioida

# data[].attributes.attachment_link.description
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In activity camps, customers would like to have a small taste of the school content.
This is a problem, no Finnish teacher wants to work for only 2-3 hours...
Can we offer a taste without teachers? With KKF staff?

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belong to KK brand Video and pic.
winter camp in Finland. (More pic?)
09 Feb-16 Feb, our own first popup school in Finland. how about make a Video for whole trip(kk-pispalla-lapland), like one story. What's the change for kids?

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- events for branding and sales (Official delegation by Business Finland or Education Finland project)

- Principle forum
- Finnish officer's support in our project
- Local media

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List key numbers telling how your business is doing today - numeeriset mittarit

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List your fixed and variable costs - kiinteät ja muuttuvat kulut)

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List your sources of revenue - tulojen muodostuminen

# data[].attributes.attachment_link.description
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Material needs to be simple! Nothing too difficult

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Material needs to be simple! Nothing too difficult

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Market demand is combining activity camp and popup camp. Can we do this?

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Market demand is combining activity camp and popup camp. Can we do this?

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brochures?
website?

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List your paths to customer - myyntikanavat

# data[].attributes.attachment_link.description
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Finnish school system is interesting ("the best")

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Finnish school system is interesting ("the best")

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we need to find right customers from china. If we can find couple big clients I think we can taylormade product for them

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we need to find right customers from china. If we can find couple big clients I think we can taylormade product for them

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Combine education and sport

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I would like to have a really good group leader when my kid is coming to Finland for Finnish education experience.
Why? Why the normal tour leaders are not ideal?
No. Because they don't know Finnish education so much, they usually don't have enough knowledge regarding Education, and they don't know how to work with kids, how to inspire kids to learn.
So would you like to have a Education expert with you during the trip?
Yes, but also this person has to know how to handle the traveling issue, to make sure the whole trip goes well.
Are you willing to pay for such kind of talents?

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1.why chinese kids be willing to be together with finish kids
to communicate with local kids or  other country kids. why?
to open mind, practice language, make friends? why
to improve their ability?why?
to have a good life in the future.

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I would like to have a really good group leader when my kid is coming to Finland for Finnish education experience.
Why? Why the normal tour leaders are not ideal?
No. Because they don't know Finnish education so much, they usually don't have enough knowledge regarding Education, and they don't know how to work with kids, how to inspire kids to learn.
So would you like to have a Education expert with you during the trip?
Yes, but also this person has to know how to handle the traveling issue, to make sure the whole trip goes well.
Are you willing to pay for such kind of talents?

==>
Group leader who is actually with the group in Finland is the most crucial person to ensure we can delivery the product as we promised/expected, how can we find the right persons to lead our PopUp School groups is a big challenge, how to balance the cost and quality. One way might be that we find Education major students (Finnish and Chinese), give them training, and build up a talent pool. But students are not stable, they might find a full time work after graduation.

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1. we need to make clear 5  main points list of our product's. That list need to check every time before we sell product out. For example are they ready to buy these product what we allready have. Case Yiwu
2. as long we dont have own teacher we need to buy this from outside, if product topic change it design will bring lot of variable cost
3. Finnish people  don't see this only possibilities so we need to be sure that some cost coming also from this side.
4.

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Parents wants their kids receive the better education experiences, learning methods. This could happend in China or abroad depends on the budget.

Why?
parents usually thinks the education in US and UK is better than the Chinese education concept, now they start to hear about Finnish education.

Because the parents does not satisfied with Chinese school's education which is more exam oriented.

And the education in school does not help that much in kids future competence.

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I want my kid to see more places other than in one campsite in a 12 day trip.
Why? It costs a lot to go abroad, and applying for Visa blabla...energy consuming and money consuming
We believe kids can learn more if they see more places, that is Chinese mind set.

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Combine sport and education are Kisakallio strongest know-how, do we bring this signal very clearly to china  market?  Can we focus for that?
Kisakallio have strong partner in Finland, Jyväskylä university.
They have done very successful product for example liikkuva koulu etc.