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S:https://retailwatch.info/news/Gymshark-gets-fit-fast/d4610df0-d1e5-4a25-8a7f-4626bdfe9123

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Threat of new entry
Gymshark should invest the larger amount of fund to make the product differentiation. and in order to created barrier for new entry, Gymshark inquire investing certain amount financial on pre-advertising or research and development to compete
Threat of substitution

Buyer power

Supplier power
Gymshark works with manufacturers to develop technical fabrics and new styles. Within three months, from design clothing to market sales. Gymshark outsources most of its manufacturing operations to China. Of course, the design of Gymshark seems to be a good plan, because there are several manufacturing plants in China, and it is easy for Gymshark to find suppliers.
competitive rivalry
Through the Internet business, Gymshark can enjoy maximum flexibility in the work environment. Second, the entire world is a potential market for Gymshark because Internet services are widely used in this era. Gymshark faces fierce competition from existing and new players.

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Strengths

-Gymshark has outsourcing in China; therefore Gymshark has a high bargain power to find a supplier. (Porter’5 forces)

-Gymshark able to enjoy the stability of the country. (Political)

-Gymshark has reasonable prices against the competitors. (Marketing mix)

Weaknesses

-Manufacturing in China may cost additional import cost.

-Gymshark requires investing certain amount of funds for the R&D to invent new product.

(Threat of new entry)

-Substitute of gym and brand are available on market. (Threat of substitute)

Opportunity

-People with high age are increasing; this group of people are getting to be more active to keep themselves in healthy

condition. (Social)

-Age range between 20 and 40 are actively on social media. (Technology)

-Government is encouraging a healthier lifestyle; this will be a good chance to push the product. (Political)

Threats

-Product that provides similar function has become a threat to Gymshark; competitor may offer the alternate product to attract for customer.(Threat of substitute)

-Competitors are providing exactly the same product range, also specific target niche market. (Competitive analysis)

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PESTEL analysis (political, economic, social, technology, environment, legal)

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PESTEL analysis (political, economic, social, technology, environment, legal)

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1; Political
According to the BBC (2013), the UK government promotes a healthy lifestyle and designs an event called “Change4life” to actively promote an active and healthy lifestyle. Therefore, this is a good opportunity for Gymshark to operate in the fitness industry.
2；economic
The global sports apparel market is expected to garner $184.6 billion by 2020, registering a Compound annual growth rate OF 4.3%during the forecast period 2015-2020.
3; social
The elderly population around the world is increasing. More older people are actively exercising to maintain their health.Hence, Gymshark could grab this opportunity to expand the market size. Not only focus on the youth market.
4; technology
Gymshark using the social media as maketing tactics like facebook, twitter, instagram.
And Gymshark innovation the new technology in the cloth textile. (DRY MOISTURE MANAGEMENT)
5; environment
All companies operating in the industry to consider how big their carbon footprint is (Applebaum,2016).
In the past few decades, the importance of environmental factors has increased significantly, and organizations that produce sportswear should avoid heavy metals and environmentally friendly materials. and this is a good opportunity for Gymshark, because sportswear is more environmentally friendly than other forms of sportswear. With this advantage, Gymshark can attract more potential.
6; legal
The UK's legal system is organized, transparent and efficient. This creates an environment conducive to business, as legislation is delivered in a practical manner and bears in mind all stakeholders. At the same time, the legislation is implemented in a fair manner by a number of institutions established for the monitoring area. And the company should be law-abiding and consider that wages must be comparable to local standards, environmentally friendly and employee safety.

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The reason why gymshark is an expanding organisation !

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The reason why gymshark is an expanding organisation !

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1:  the external environment ----The global sports apparel market is expected to garner $184.6 billion by 2020, registering a Compound annual growth rate OF 4.3%during the forecast period 2015-2020.
The global sports apparel markets has witnessed significant growth owing to growing health awareness and increasing fitness activity .
2: the internal environment ---- GYMSHARK MOVES TO EXPANDED HEADQUARTERS---company have managed to create a relaxed, happy, motivated, positive environment which oozes creativity and success; Gymshark today will turnover in excess of £105 Million, operating in 177 countries, employing over 150 people, with the average age of staff being just 26 years old!

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https://uk.gymshark.com/pages/about-us
https://beeketing.com/blog/gymshark-growth-story/
https://www.alliedmarketresearch.com/sports-apparel-market
https://www.drapersonline.com/people/gymshark-takes-a-bite-of-the-sportswear-market/7030060.article
https://www.whichplm.com/gymshark-selects-visionng-plm-support-exponential-business-growth-agile-efficient-product-development-sourcing/
https://suite.endole.co.uk/insight/company/08130873-gymshark-ltd
https://www.circle2success.com/awesome-inspiring-visit-to-uks-fastest-growing-gym-wear-company-gymshark/
https://www.bbc.co.uk/news/health-20914684#
https://www.gymshark.com/blogs/news/spotlight-on-dry-moisture-management

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Turnover for the 12 months to 31 July 2017 more than trebled by 217% year on year to £40.5m, compared with £12.7m for 2015/16, and is set to hit £100m for its current financial year.

Profit before tax rocketed to £8.2m for 2016/17, up from £1.1m the previous year. This earned Gymshark the number 46 spot on research company Fast Track’s list of the 100 private companies with the fastest-growing profits in 2017. With total sales growth of 112% over three years, Gymshark is also number 12 on Fast Track’s 2017 list of companies with the fastest-growing sales – which it topped in 2016 with three-year sales growth of 193%.

“It went straight in at number one on our Sunday Times Virgin Fast Track 100 ranking in 2016,” says Richard Tyler, editorial director at Fast Track. “The City’s retail analysts think the company Ben and Steve have built is one of the most innovative retailers they have seen for a long time.”

As the table shows that between 2013 and 2017 the total assets of the Gymshark was increased to 220.74% compare the previous year. and the Net Assets reached £9.04m.

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How is Gymshark using the social media as the marketing tactics.

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How is Gymshark using the social media as the marketing tactics.

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1:make the most of the social media(Francis and his team using the big social platforms: facebook , instagram, and youtube to connect with the customers and make them become their life-long fans )
2: leverage the power of the influencers (Francis and his team found some iconic bodybuilders to spreads the word about the products and send these guys Gymshark products to ask for their feedback )
3: build a community that has profound impacts (although the quality is the most important of their products, Gymshark beyond the quality of their products to differentiate themselves from their competitors)Gymshark is able to build a family of the Gymshark athletes and a massive community of people who share common values. This is the biggest thing that make Gymshark stand completely out of their competitors, noy merely as a fashion line, but also as an impactful community that spreads meaningful values, inspirations, and changes all over the world

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1: the founder and his team noticed that bodybuilders and hardcore gym regulars were ignored by the mainstream apparel brands.
2: in 2012, Francis and his team dressing various social media influencers in Gymshark apparel, and have very effective marketing tactics .

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The marketing environment of the organisation  

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The marketing environment of the organisation  

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The global sports apparel market is expected to garner $184.6 billion by 2020, registering a Compound annual growth rate OF 4.3%during the forecast period 2015-2020.
The global sports apparel markets has witnessed significant growth owing to growing health awareness and increasing fitness activity .

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Gymshark is a fitness apparel & accessories brand.
Created in 2012 by teenager Ben Francis and a group of his high-school friends. Gymshark has grown from a screen printing operation in a garage, into one of the fastest growing and most recognisable brands in fitness.This growth comes from a devotion to producing innovative, effective performance wear and an ever-expanding social presence.

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1: what is the organisation
2: the past performance of the organisation
3: what was the strategy of the organisation and are they succeed or failed .
4: is this organisation is a expanding one or maturing one
5: Does the organisation confront a variety of opportunities? Or is there a particular strategic issue which the case is oriented towards?