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THE UNIVERSITY OF EDINBURGH_Brand Extensions

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Kinder Chocolate - Successful Brand Extensions

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Amazon – Brand Extension

One example of a successful brand extension is Amazon.com. Amazon was first founded in 1995 by Jeff Bezos. Bezos had started the company with the sole purpose of it being a website that sold only books. He started the company in his garage in Seattle, USA. Bezos said he knew from the very beginning that he wanted the company to be “an everything store”. Within the first month of Amazons launch they sold books to people in all 50 states and in 45 different countries.

Amazon have a strong brand identity and sell a wide variety of products. Amazon are one of the top companies for convenience and fast service, with the introduction of Amazon Prime. This allows consumers to purchase products online and receive them the very next day.

Amazon have also launched themselves into the tech market with the introduction of products such as Amazon Echo and Alexa, Amazon Kindle, Amazon Fire and Amazon Fire TV Stick. All of these products have been hugely successful and have helped Amazon move into new markets. The Amazon Fire TV Stick is one of the best sellers on Amazon’s website.

They have also launched themselves into the streaming market and are now up against competitors such as Netflix and Hulu. Amazon have their own streaming service called Amazon Prime Video.

Amazon have not only become a household name but also become one of the biggest companies worldwide and one of the most used websites for consumers.

Amazon moved into wider worldwide markets in regards to other products. Amazon now own multiple companies that are used for various things such as, ComiXology, Goodreads, Audible.com and Whole Foods.

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Nintendo - Seminar Week 5 work

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Thanks for posting these, guys. There are some really good examples here , and I enjoyed reading all your insights and analysis.

In fact, I am stealing a few of these ideas for future classes!
Best,
Nilay

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AG.

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Coldplay - Being consistently innovative.

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Coldplay - Being consistently innovative.

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What is your favourite brand, and what does this brand mean to you? Write  a short price between
between 300-500 words.

Looking forward to your pieces!
Nilay