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Smith's most recent released film was back in 2017 (Bright), however through the launch of his personable Vlog channel on youtube, audiences are still able to keep in the know about what Smiths day to day life entails, and it means that audiences are still made aware of him to ensure he is still current to audiences .

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although the gossip has been kept to be minimal, there have been a few articles like this one which have rumoured that the production company Smith set up as cofounder, is failing down to the work of his brother in law.

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Is Will Smith's Production Company in Financial Trouble?

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Is Will Smith saying peace to his own production company? That's what some sources allege! Did Will Smith's brother-in-law manage his production company so poorly they are now forced to...

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Overbrook Entertainment is a production company founded by both Smith and his partner, James Lattifer where it creates music, films and television shows, making him not only a film star and rapper but also a business man.

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Will Smith and Overbrook Entertainment to Produce High School Comedy 'Ultra'

Will Smith
and his production company, Overbrook Entertainment, have struck a deal with Sony Pictures
to produce the high school comedy "Ultra".

According to
sources, the actual premise of the film project is being "kept under wraps"
except to say that it will be a "R-rated event movie starring teenagers".

The film
will be produced by Smith, Jada Pinkett-Smith and James Lassiter for Overbrook, with Sandy Stern of Single Cell Pictures.

The film
will be written by Hollywood wunderkind twin brothers Shea Mirzai and his brother
Evan, who, for the last three years in a row, have had a script on the prestigious
"Black List" of the best unproduced screenplays.

They did it first
in 2012 with their romantic comedy "Doppelgangers," then again in 2013 with their
action comedy "Diablo Run," and then once again, for a third time, last year, with
the comedy screenplay "Beauty Pageant".

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Will Smith and Overbrook Entertainment to Produce High School Comedy 'Ultra'

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Will Smith and Overbrook Entertainment to Produce High School Comedy 'Ultra' Will Smith and his production company, Overbrook Entertainment, have struck a deal with Sony Pictures to produce the high school comedy "Ultra". According to sources, the actual premise of the film project is being "kept under wraps" except to say that it will be a "R-rated event movie starring teenagers".

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The high control over what gossip is released on Will Smith through publicist team 42 WEST, makes audiences perceive him as the good guy in the world of stars - reflecting the roles he plays in his films. This supports the idea that Smith successfully carries out personification in his acting; where his on screen persona of the good guy reflecting his off screen persona.

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Throughout all of Smiths career, he has repeatedly provided audiences with exceptional performances in all of his lead roles, and with this continued success, audiences now have gained trust that whatever film/tv he is featured in, it is likely to be successful. Through him receiving multiple awards for his acting, this reassures audiences that whatever he stars in will most likely be one to watch/

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Will Smith targets a definite mainstream audience through his succesful roles in films released to mainstream cinema screens

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Although Smith is now ages 50, he is still one of the worlds most famous movie actors and is still very current and known even to audiences older than him, middle aged and also a lot younger than him - therefore he is still very current and his name is hugely recognizable to generations old and new. Landing his role in the re-make of Disneys Aladdin (2019) is also an example of him attempting to reach even younger audiences to continue to stay current.

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Will Smith can be recognised as a 'star-as-professional who has a stable star image that cements itself in film roles that call on similar performance cues, in repeated and recurring ways'. .

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Roberts (2016), analyses the different adaptations of I Am Legend, noting the significance in choice of actors to play the role of Neville. She states how, 'Smith accepts this symbolic representation, serving as both an action hero and a wisecracking comedian, seriously addressing areas of concern with a disarming nature. Smith’s casting as Robert Neville fits well into the hero type he formed in his prior films.'  however; she goes on to note how he departs 'from his mainly comedic action roles in films like Men in Black and Wild Wild West, and instead began forming  a hero who was strong, smart, and funny, in the mold of the Heston Hero.'

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Transforming the Hero of I Am Legend: Journal of Popular Film and Television: Vol 44, No 1

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This article tracks the hero of Richard Matheson's I Am Legend across four screen adaptations: The Last Man on Earth, The Omega Man, The Simpsons's "The Homega Man," and I Am Legend. The article examines how the hero's character changes from an anomaly to a messiah.

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This article explores how Will Smith as a star, has been able to successfully break through racial barriers found in Hollywood, and still managed to become one of the most groundbreaking talents in acting. It also notes how, in his publicity image, Smith is repeatedly recognised as having 'transcended race'; which contributes towards attempts of legitimising the system found in a neoliberal society which witholds racial inequalities, particularly through involvement in overbrook entertainment.

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Black Talent and Conglomerate Hollywood: Will Smith, Tyler Perry, and the Continuing Significance of Race

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(2013). Black Talent and Conglomerate Hollywood: Will Smith, Tyler Perry, and the Continuing Significance of Race. Popular Communication: Vol. 11, Race, Ethnicity, and Cultural Production, pp. 196-210.

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Fragmenting the Black Male Body: Will Smith, Masculinity, Clothing, and Desire

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Fragmenting the Black Male Body: Will Smith, Masculinity, Clothing, and Desire

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Through analysing photography from I Am Legend and I, Robot; this article investigates how his Will Smith allows for new representations of the male black body, rendering him as both fashionable and aspirational, and therefore breaking existing objective preconceptions of the black body found in visual culture. This article focuses on how Smith is most recognisable as being a 'black film star'

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Fragmenting the Black Male Body: Will Smith, Masculinity, Clothing, and Desire

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This article examines the ways in which the representation of Will Smith in I am Legend and I, Robot constructs postcolonial performative visual narratives that both follow and disrupt existing discourses of sexualized black masculinity within visual culture.

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Hitching wagons to stars: celebrity, metonymy, hegemony, and the case of Will Smith

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Hitching wagons to stars: celebrity, metonymy, hegemony, and the case of Will Smith

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This article analyses a number of different media texts which Smith is central to including movie posters and film roles. Through metonymic criticism, the writer identifies how audiences understanding of Smiths personae is reliant on these metonymic codes. The essay also analyses Smiths significance as a star to debates on considerations of race and gender in US culture. This article also covers topics of race, mentioning how 'industry discourse frequently characterizes Smith as being unique as an actor of color who attracts white audiences'

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Representations of celebrities operate as politically and culturally significant resources for the construction, regulation, and even contestation of hegemonic discourses about race and gender in the United States. Not simply meaningful or important to fans, star images may also provide resources to critics aiming to interrogate and intervene against potentially oppressive cultural norms. Forwarding an approach called metonymic criticism, this essay argues that the associative logic of metonymy plays a central role in both the articulation of celebrity personae and the operations of hegemonic discourse formations. The analysis develops by considering the case of a star whose public image has unique probative value for studying the intersecting discourses of race and gender in US culture: Will Smith.

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Hitching wagons to stars: celebrity, metonymy, hegemony, and the case of Will Smith

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Representations of celebrities operate as politically and culturally significant resources for the construction, regulation, and even contestation of hegemonic discourses about race and gender in the United States.

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The Men In Black song by Will Smith is the lead soundtrack to his 1997 film Men in Black, so not only is he the lead actor in the film but his fame is also extended through his featured music in the film.

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Will Smith - Men In Black (Official Video)

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In Interviews, Will Smiths personality is coherent and reflects the personality audiences see in his wider career. He is extremely succesful at interviews in carrying himself comfortably and confidently in a comical approach. His discussions on chat shows like Ellen are light hearted, enthusiastic and engaging which automatically makes audiences warm to him.

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Smiths involvement in the Grand Canyon Bunjee Jump is just another prime example of his 'heroic' attribute shining through, supporting and raising money for the education of girls, boys and youth who live in conflicts and crises. By raising money through an activity which is thrill seeking and exciting this furthers his reputation of being a fun and exciting star.

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Smith in the music video to his own song Miami - Industry convergence, where he combines music and video. So not only is Will appearing on major movie soundtracks, but he is also releasing his own hit singles to make his seperately recognisable as an artist aswell as a movie star.

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Throughout his whole career, the only negative press Smith has received is surrounding his Marriage with Jada Smith. The rumours did not last for a long period of time and was quickly over looked and suppressed, and did not negatively affect his career.

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Smith has appeared on the cover of many magazines over the course of his career, however has never been sexualised or been featured naked on any of the shoots - instead he has maintained a professional, PG,  smart and 'family man' image which is coherent with his on screen roles for example; pursuit of happyness.

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will smith magazine cover - Google Search

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Disney - Fantasy / Family Genre

Over 20 years on from when his career in film started, Smith is still landing major film roles which appeal to all audiences, across all age groups - making him still recognizable as an actor that really can 'do it all'. Also, by appearing in a new walt disney production, this makes him  current and recognisable to new and upcoming audiences of the younger generation, who wouldn't yet of seen his earlier films. Also, compared to his other films for example; the pursuit of happyness being a serious tone drama, this takes on a new genre which he hasnt yet attempted; proving he is an actor who is willing to try new things - making him extremely transferrable in all roles.

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Aladdin Special Look (2019) | Movieclips Trailers

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Will Smith is represented by 'entertainment industry’s best-known and most respected publicists' 42 west who also represents other stars including the likes of Tom Hanks and Rihanna. This means that Will Smith's publicity is under high control and maintenance, and simply by being under such professional and popular management proves Smith is a highly regarded star.

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Leslee Dart heads 42West's Talent Division and co-heads its Entertainment Marketing Division.

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Although Smith first rose to fame through TV, he is primarily recognised and successful through his acting in multiple blockbuster films. It is through his acting career in film, where Smith ultimately became a 'star'.

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Will Smith on IMDb: Awards, nominations, and wins

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Will smiths most noticeable secondary media is that of his music, both producing songs and performing songs and rap music. Throughout his music career he has received numerous awards for his own releases and music soundtracks to his films. This supports the fact that Will Smith is an all round talented star.

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Will Smith won three American Music Awards Monday. Other winners included Master P, Lauryn Hill and Pearl Jam.

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TV role covers storylines surrounding emotional and real life family issues

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TV role covers storylines surrounding emotional and real life family issues

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By appearing in a show which narrative covers story line's revolving around real life issues, families, friendships and overcoming day to day life scenarios. By will experiencing similar situations to the audiences own experiences this makes it easy for audiences to identify with him as a star.

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Fresh Prince of Bel-Air - Will's Father leaves

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Will Smith is open, honest and publicly proud of his political views in regards to supporting Obama, and is honest in his opinions on issues; which makes him appear to audiences as comfortable with his own identity

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What do you get when an Emmy-award winning actor and writer teams up with an Emmy-Award winning actress? A half-hour comedy we never knew we needed. Co-executive produced by Lena Waithe and Halle Berry, Boomerang is more of a spinoff than a reboot of the 1992 film of the same name. In that old cautionary tale of karma, the ever-so-promiscuous and narcissistic ad executive Marcus (Eddie Murphy) meets his match when his new boss Jaqueline (Robin Givens) is just as ruthless in playing those games. He eventually falls in love with Jaqueline's assistant Angela (Ms. Berry), which brings us to the premise of this scripted-series.

Within the first few seconds of the series' premiere, we are fake taken back in time to the '90s- coincidentally the era where Angela and Marcus - who happen to be the parents of our feisty, plays-no-games lead, Simone Graham (Tetona Jackson) - first met.

Off-rip, Simone is just what every company needs especially in 2019- that voice that points out problematic worldwide campaigns that would later lead to a Black Twitter drag session of one of your favorite ignorant corporate companies. Marcus may not have been as self-centered back in the day as some may recall, but poppa was a shark and it's no secret that daddy's dearest has inherited those razor-sharp teeth. When the male lead in their Kid-n-Playesque 'commercial shoot leaves the dark-skinned model for a lighter one, our melanin queen, Simone, shuts down all of production like Chik-Fil-A on a Sunday, refusing to be "that" company that blatantly ignore social issues. (Oh hey, Gucci!) Simone may be a spirited chick but quickly learns that producer Victoria Johnson (Paula Newsome) is that "loyal bi**h" who has zero issue with humbling her in front of Bryson Boyer (Tequan Richmond). The two clearly bump heads often and within seconds, Simone finds herself quitting and without a job.

Realizing that "damn, shorty effed up," Bryson tries to convince his childhood friend to charm Victoria to get her job back but with that touch-to-open whip and her bomb hairstyle, it's obvious that it's Simone's way or the highway. Like anyone who has had a rough day, indulging in reality TV is a must for young Simone and her poison is BET's Hustle in Brooklyn. As Dani is arguing with Azia on the tube, Simone's friend Crystal Garrett (Brittany Inge) walks in not too pleased to see that her bestie started the show without her - oh, and that she quit her job. No need to fret though because Simone has a plan to open an agency of her own. Crystal being the true friend that she is, reminds Simone that starting your own company isn't possible overnight and that homelessness isn't a good look. "Gimme a charge," is the new "roll up," and even through those kush clouds, Simone still sees her newest goal.

Meanwhile, at the Graham Agency, Bryson is the man in his little suit. He even has a "This meeting is some BS" text buddy in our girl Crystal. As a room full of white execs clap at a greenlit ad filled with stereotypes, two of the three black people in the room stay behind to do what all employees in their situation would do under those circumstances - complain about how basic and lost their company is when it comes to understanding the culture. Many relatable questions pop up in this scene, one mainly being: Why are people who are not black millennials running content aimed at black millennials? "Buying momma a house," is a common goal in the community and as Bryson pitches his version of execution in marketing the product to Crystal, he unknowingly gains some fans in the process. He gets his shot by the bosses to make his vision come into fruition. Victoria isn't too pleased to have a youngin' steal her shine but she still dishes out $2K for Bryson to get his concept rolling. It's all about our young, gifted, and black brothers and sisters in 2019.

The moment Bryson, Ari, and David are in the gym, we are automatically hit with tons of nostalgia as that scene directly emulates the setting in which Marcus' has an important conversation with Gerard (David Allen Grier) and Tyler (Martin Lawrence) in the original. Back then, the topic was that of ignorance but for young Bryson and friends, it's about getting to that MONEY! (Cardi B voice).

The workout and gym scene ... classic! #BoomerangOnBET pic.twitter.com/a7uPOPYhsX

- Bre'Anna K. (@Bre_Niiccoollee) February 13, 2019

Cut to the skrip club where "bosses" are counting singles; somewhere in the back Simone already has a plan brewing in her mind. All of the answers she's looking for lie with Tia Read (LaLa Milan), a stripper who Simone wants to make major moves with. Simone explains to Tia that not everyone could be Bardi-rella but they damn sure could try and just like that, she has a new manager. Okurrrr.

A FaceTime call between Bryson and Simone make it really apparent that Bry Bry has a thing for the kid. Knowing this, Simone uses her charm to convince Bryson to hire Tia for his commercial. You see, in her mind, it would be so dope if Victoria gets fired and Bryson becomes the new Marcus Graham. And for a mere $1K booking fee, Simone is willing to help (so nice of her). All it takes is a smile and an "I'm proud of you" for Bryson to agree to pay for it. At this point, you have to feel some type of bad for Bryson who has no idea that, Simone's ex Camden (Joey Bada$$) is still busting her yeeks. It's not what any of us would think, though. Simone is just using him for the D. After all, if you can't be used, you're useless, right? All Pisces get blamed for Simone's playa-playa ways and for a second, she actually looks sad to hurt poor Joey's heart. Just for a second, though.

It's now time for Tia's close-up and right away it becomes Simone's shoot- like, just Simone's. Everyone is aggy. Presentation day arrives and as you "stay awake" for the next few moments to see it, the board is just as unimpressed in the new concept as Bryson seems to be in himself. Now note, children: This is exactly why you don't mix work with love. His little "I appreciate the opportunity" speech falls on Victoria's deaf ears as she already knows why this love-struck puppy tanked. He needs to start focusing.

You'd think he would've been more tight at Simone after blowing an opportunity of a lifetime but two bottles of wine are all Bryson needs to forgive her. (He swears he's me.) We don't know if it's her smile or her Henny-straight complexion but Bryson not only compliments Simone's eye in scouting the talent that essentially made his commercial fail, but he STILL pays her a grand. Must be nice. The lights are dim, music is low, and he shoots his shot with the leg rub, only to be curved by a question of preference to red or white wine. That was hard to watch, brother. Hopefully, in the episodes to come, Bryson mans up so he can finally be the Marcus Graham (or Mr. Simone Graham) he aspires to be.

BET's Boomerang airs Tuesdays at 10/9c!

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Will Smith Backs President Obama's Gay Marriage Stance

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What do you get when an Emmy-award winning actor and writer teams up with an Emmy-Award winning actress? A half-hour comedy we never knew we needed. Co-executive produced by Lena Waithe and Halle Berry, Boomerang is more of a spinoff than a reboot of the 1992 film of the same name.

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Will Smith uses his Instagram platform to give viewers and fans honest advice and motivational messages surrounding general life topics through Instagram Live Video as a type of 'life coach'. He does this through funny, personable, real time videos to help continue this fun and energetic personality which hes carried throughout his whole career

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The absence of using a twitter account proves that he dosent feel the need to constantly present himself online as he is comfortable in his public persona. It also shows that he likes to keep his life quite private and away from the public eye.

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Smith actively involves himself in a list of different charities contributing towards a number of different causes; which reinforces his star image of 'good-guy' and 'hero'; he plays the hero character in films including Hancock and I robot; making his star image consistent and coherent with his real life personality

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Profile of Will Smith's support for charities including Will and Jada Smith Family Foundation, Red Cross, and Make-A-Wish Foundation. We have 67 articles about Will Smith's philanthropy.

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By appearing in interviews alongside his child Jaden Smith, this reinforces his role as a father and family man. By doing appearances like such together and endorsing his children, it allows for audiences to perceive their father and son relationship as positive and supportive.

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Jaden And Will Smith On The Graham Norton Show Full Interview HD (PART 1) (24-5-13).

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'Will Smith Business' in Paul Mcdonald - Hollywood Stardom 

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'Will Smith Business' in Paul Mcdonald - Hollywood Stardom 

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Mcdonald (2012) notes how, 'Smiths film fame was acheived through cross-media stardom', and has become a 'product of the post studio star system'.

Towards the end of the article, Mcdonald (2012) ends on the point of how Smith is a prime example of a 'smart and knowing manipulator of the system' instead of merely being a product of the system. Through this control he has successfully negotiated racial difference and enacted a mediated identity which packages the concept of race which is easily marketable for media outlets.

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By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom.

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Fantasy Crime Genre

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Mcdonald analyses Will Smiths instant recognisability, and analyses how Smith classifies as an  'exceptional' actor through specific strategies. He notes how Smith acheives this recognition through personification in his acting; which Smith carries through from a series of different performances in different roles.

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King (2003) recognises how Smith fulfills the title of a 'cross-over star'. Through analysis of Men in Black, King notes how Smiths image being cool, hip and safe was the defining component for its huge success. Its noted how Smiths synergetic success through both music and acting, work to complement and promote one another.

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Geoff King - 'Stardom in the Willennium'

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Action / Adventure / Sci-Fi Genre

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Independence Day - Official® Trailer 1 [HD]

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Thriller / Drama Genre

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I Am Legend (2007) Official Trailer #1 - Sci-Fi Thriller

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His character in this Drama Genre film is centered around him being a father to his little boy, struggling to make ends meet however continuously highlights the  importance of family. This cooberates with Smiths star image, where he is publicly supportive of both children to Jaden and Willow Smith, and also works alongside them in both their careers. Jaden smith actually features alongside Smith in this film as his son.

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The Pursuit of Happyness (2006) Official Trailer 1 - Will Smith Movie

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FIlm and Film Franchise
Mystery / Sci-Fi Genre

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MEN IN BLACK: INTERNATIONAL - Official Trailer

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Smith first rose to fame after starring as lead character in the hit TV series, Fresh Prince which ran for six seasons originally airing on the channel NBC, however has since been aired on a number of different platforms.

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Will Smith Best of - The Fresh Prince of Bel-Air - Funny Moments

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The Fresh Prince of Bel-Air Season 1 Funny Moments, enjoy everyone and I'll do my best to make the other seasons as soon as possible. Will Smith, James Avery (Philip Banks), Alfonso Ribeiro (Carlton Banks), Karyn Parsons (Hilary Banks), Tatyana Ali (Ashley Banks), Joseph Marcell (Geoffrey Butler), Janet Hubert (Vivian Banks), Jeffrey A.

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Smiths role in hosting the benefit concert is another way that he has contributed to help support charities. Him being chosen to also host the concert proves him being a well respected and honorable star to of been the chosen celebrity to fulfill such an important role. Also by him presenting, it continues the link of his music career and emphasizes his fun and energetic personality by being so involved in a fun event.

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GEORGE, South Africa, March 19 (UPI) -- Film star Will Smith hosted Nelson Mandela's second AIDS benefit concert Saturday, with proceeds going to the Nelson Mandela Foundation.

Among the performers were: Annie Lennox, Katie Melua, Queen with Paul Rodgers and India Arie, reported the BBC.

Missy Elliott, Beyonce Knowles and Brad Pitt has contributed to the effort and Pitt has become a special ambassador for Mandela's campaign.

The benefit in 2003 concert had been watched by an estimated 2 billion people.

This year's theme, Women and AIDS, focuses on the fact that

South Africa women are six times more likely to become infected with the HIV virus than men.

"We have to protect our women and young girls," Mandela said. "We have to change our behavior, attitude and the way we treat our women, mothers, wives, sisters and girlfriends."

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GEORGE, South Africa, March 19 (UPI) -- Film star Will Smith hosted Nelson Mandela's second AIDS benefit concert Saturday, with proceeds going to the Nelson Mandela Foundation. Among the performers were: Annie Lennox, Katie Melua, Queen with Paul Rodgers and India Arie, reported the BBC.

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Will Smith uses chat show interviews to be able to discuss topics that wouldnt normally be discussed, and voice his opinions on for example in this clip - diversity in America and Hollywoods role in regression. However, even when he discusses serious topics he does so in a confident and positive approach.

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The Graham Norton Jan 29 2016 Will Smith, Ryan Reynolds, Catherine Zeta-Jones,...

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In 2017 Smith launches his own official youtube channel in which he uploads his own personable and charasmatic vlogs; all of which cover a range of topics including vacations, life storys, challenges, and family life. Although he quotes in his channel trailer that he does not want (FINISH THIS OFF)