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Read this for the basics.

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Westernization ( US) or Westernisation ( UK), also Europeanization/Europeanisation or occidentalization/ occidentalisation (from the Occident ), is a process whereby societies come under or adopt Western culture in areas such as industry, technology, law, politics, economics, lifestyle, diet, clothing, language, alphabet, religion, philosophy, and values.

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Read this for basic info.

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In the culture of the United States, the idea of Southernization came from the observation that Southern values and beliefs had become more central to political success, reaching an apogee in the 1990s, with a Democratic President and Vice President from the South and Congressional leaders in both parties being from the South.

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The idea of Westernization was to focus on the West and its influence on the world and historians would then attempt to see how development came back to Euorpe.

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The idea of Southernization was to focus on the cultures of South-East Asia.

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Trade is something that is used by both of these things that spread different things including: religion, governmental ideas, and diseases to the rest of their part of the world.

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The opposite of  Westernization used by New World Historians in that it focuses on the development of the Southern parts of the World and having their influence spread to the rest of the world.

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The assimilation of Western cultures of the World (UK, USA, etc.)
The idea of old world historians that the development of the world was result of Europe's development that would spread around the world.