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ps4 add me

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coc

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Coca cola has a lot different brand for example: Coconut water brand Vita Coco looked to boost national awareness of the brand in May 2017 with its largest media campaign to date; ‘Reach for the Beach’.  Coca cola uses different strategy for different brands.

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COCA COLA HAS KEPT A CONSISTENT PRICE FOR 70 YEARS

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coke also use specific shaped bottles for branding there main product

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COCA COLA HAS A TIMELESS LOGO

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Coca cola uses market segmentation by selling their product in over 200+ countries. this increases sale volume and profit.

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it is sold in more than 200 countries.

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cola play on lifestyle issues e.g.: Christmas/ or summer holidays/ festivals and sports events using celebrity endorsers to promote there brand.

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Cokacola are introducing the "One Brand" Marketing strategy allowing Diet Coke and Coke Zero to benefit from the wide spread appeal of the coke brand.

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coca colas marketing strategy is by associating with life and behaviour
and mainly targeting value based advertising

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– cola adapts various advertising and promotional strategies to create an increased demand in the market

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Coca Cola use pricing strategy

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Pepsi is colas direct competitor, cols base their prices on competing against Pepsi, colas pricing depend on the market and the geographic segment.

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Coca Cola's pricing strategy is based on their competitors as the beverage market is so small in effect a oligopoly, there isn't much differentiation in price.

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Coca Cola's pricing strategy is based on their competitors as the beverage market is so small in effect a oligopoly, there isn't much differentiation in price.

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They have a market presence in over 200 countries

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– coca cola has the widest portfolio in the beverage industry comprising of 3,300 products.

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– coca cola has the widest portfolio in the beverage industry comprising of 3,300 products.